• Research: Identify high-end beauty businesses (salons, spas, med-spas) that could benefit from Phorest. • Lead management: Use various tools such as Salesforce, Demodesk and other CRM systems to manage and track leads. • Prospecting: Reach out to potential customers via phone, email and social media to introduce Phorest and schedule meetings. • Marketing collaboration: Work with the marketing team on account-based marketing initiatives (e.g., gift campaigns, events). • Outbound campaigns: Run targeted campaigns for key-account lists to generate sales opportunities. • Qualification: Evaluate leads against specific criteria and hand them over to Account Executives. • Documentation: Maintain accurate, up-to-date records of all sales activities in the CRM. • Messaging: Support the marketing team in refining messaging for a consistent outreach approach. • Industry knowledge: Keep up with current trends to effectively communicate the value of Phorest. • Professional development: Participate in regular training to improve sales skills.

• Prospecting and Lead Generation • Conduct research to identify potential clients that align with watchTowr’s target market and ideal customer profile. • Generate interest in watchTowr’s offerings and qualify leads for handover to the sales team. • Outreach and Engagement • Develop personalised outreach messages that address customer pain points and align with watchTowr’s value propositions. • Maintain high volumes of outbound calls, emails, and LinkedIn connections to engage prospects. • Follow up with potential leads and nurture relationships to progress them through the sales funnel. • Lead Qualification • Use defined criteria to qualify leads, ensuring they meet watchTowr’s ideal customer profile. • Conduct discovery conversations to gather insights on lead needs, challenges, and decision-making processes. • Prioritise and categorise leads based on engagement level and readiness to buy. • CRM and Data Management • Accurately document all interactions and prospect information in the CRM to maintain an organised and up-to-date pipeline.

• Identify and qualify opportunities with water utilities across the U.S. • Tailor outreach strategies, connect with key decision-makers, and generate pipeline • Execute outbound campaigns across multiple channels, handle responses with a consultative approach • Use tools to work efficiently and improve continuously • Receive coaching and feedback, expected to learn fast and iterate often

• Qualify "incoming clients" and find potential clients to pass them on to sales managers. • Process incoming leads/applications (MQL) and qualify them for budget and need for our product (SQL). • Schedule a video meeting with the sales manager if the lead is suitable. • Conduct initial telephone call/cold calling to the prospected customer. • Enter customer data into HubSpot CRM.