• Write and publish SEO–optimized blog posts, long–form articles, case studies, and web copy that speaks to the challenges and priorities of K–12 transportation professionals. • Translate customer stories, product updates, webinar takeaways, and event outcomes into engaging content across multiple formats. • Develop and maintain a content calendar that aligns with campaigns, product launches, and seasonal priorities in student transportation. • Use Claude and Claude Code as core tools in the content creation process, from ideation and drafting to editing and repurposing. • Collaborate with the team to build and refine AI–powered marketing tools and templates that scale content production across channels. • Develop effective prompts, workflows, and documentation so that AI–assisted content consistently meets the Company's brand voice and quality standards. • Manage and grow the company's presence on LinkedIn, Facebook, and YouTube through consistent, on–brand posting. • Manage the social content calendar, plan campaigns around key events and product milestones, and monitor engagement to inform future content. • Repurpose long–form content (blogs, webinars, case studies) into social–ready formats, including carousels, short videos, and infographics. • Apply SEO best practices to all web and blog content, including keyword research, internal linking, meta descriptions, and on–page optimization. • Use Google Analytics and related tools to track content performance, identify trends, and recommend updates or experiments based on data. • Audit and refresh existing website content to improve rankings and ensure accuracy as the product evolves. • Write compelling email copy for campaigns, newsletters, event invitations, and drip sequences that align with the Company's consultative, value–driven brand voice. • Support email marketing execution in Mailchimp, including building campaigns, managing segmentation, and monitoring performance metrics. • Work closely with Rev Ops, Events, Customer Success, and Sales to align messaging and campaign goals. • Coordinate with design resources to ensure all content is visually engaging and on brand. • Maintain a consistent brand voice across all marketing channels and touchpoints.

• Own the content lifecycle from concept to publication. • Engineer content at every stage of the product, evaluating book outlines, enhancing structure, and coaching authors. • Ensure each product is learner-friendly and insight-rich, creating optimal user-facing product information. • Contribute to non-book formats such as newsletters, conferences, and live workshops. • Track trends across software languages, frameworks, architecture practices, and GenAI-influenced workflows. • Own quality sign-off for every title and product you work on.

• Review and moderate user-generated creatives • Monitor active campaigns and perform post-moderation checks • Handle complex and escalated cases • Collaborate closely with Legal, Sales, Product, and Support teams • Develop internal guidelines and "gatebooks" for specific regions

At Coconut 🥥, we connect founders and businesses with top-tier remote talent while prioritizing meaningful, reliable partnerships. We believe success happens when everyone wins. Clients achieve their goals, and our virtual professionals find purpose and growth in their work. We're currently looking for top talent to fill the role below: Role: Content & Influencer Marketing Manager Monthly Rate: $2,500 Availability: Full-time - 40 hours/week Time Zone: Pacific time business hours ================================================== To streamline your application, please carefully review and complete ALL THREE items below before proceeding to the application form. What to Prepare: 1️⃣ English Proficiency Rating – You will need to enter your CEFR English proficiency level in the application form. If you’re unsure of your rating, you can take a quick assessment here: EF SET Quick Check. 2️⃣ Coconut VA Profile (Resume) – Before submitting your application, please create your Coconut VA profile using this template: Coconut VA Profile Template. ⚠️⚠️⚠️ YOUR RESUME MUST FOLLOW THIS FORMAT AND SHOULD BE IN ENGLISH. This is a test of how keen you are with details and how well you follow instructions. ⚠️⚠️⚠️ 3️⃣ 1-Minute Introduction Video – Record a short introduction video (preferably using Loom) and provide the link in your application. Before you do, check out these video tips and sample videos. Important: By submitting your video, you grant Coconut permission to share it on our platforms to help increase your chances of being matched with a client. Videos with broken or dummy links will result in disqualification.