• Drive Freebird’s marketing (digital and offline), branding, positioning and community growth • Develop and implement growth marketing campaigns • Master PPC (AdWords, Facebook, Instagram, LinkedIn) • Collaborate with community, product, and design teams • Create brand marketing campaigns and investigate growth opportunities

• Provide leadership and direction to Mini Business Managers and the Administration team. • Conduct performance reviews, set objectives, and foster a culture of excellence and continuous improvement. • Oversee the creation and refinement of compelling content for various platforms, ensuring clear, effective communication that aligns with our brand voice. • Lead the development of insightful case studies that showcase our successes. • Cultivate a strong community by engaging with members, identifying their needs, and facilitating valuable connections. • Organize and manage the scheduling and logistics of internal and external trainings. • Ensure trainers and training materials meet the company's quality standards. • Oversee the hiring process, including interviewing, assessing, and onboarding new staff. • Administer HR-related documents and policies, and handle workplace dynamics. • Manage our social media presence and campaigns, engaging with our audience and maintaining a positive brand image. • Create and implement marketing strategies to attract new clients and retain existing ones. • Content Creation (Text, Graphics, Video, AI) and curation for Social Media and customer communication. • Organising Quiz, Competition and successful execution for subjects covered in Engg, Science, Commerce, Arts, MBA programs, UPSC Exams etc. • Develop and execute strategies for business expansion and revenue generation. • Analyze market trends and adapt business plans accordingly. • Establish and maintain partnerships with other organizations to leverage mutual interests. • Actively network to identify new business opportunities and areas for collaboration. • Utilize SaaS products to create high-converting landing pages. • Leverage digital marketing tools to enhance online presence and drive business results. • Approach challenges and opportunities with an innovative, entrepreneurial mindset. • Identify and analyze new business models that could contribute to the company's success.

• Drive early stage customer acquisition with strategic direction and tactical execution of paid and organic channels • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Design and implement tracking plans, interpreting qualitative and quantitative data to inform decisions across product and growth • Uncover and leverage new emerging channels and opportunities to accelerate growth • Work with the Founders and the Marketing Team to drive our product improvements and continuously optimise customer journeys and conversion funnels • Work with the Brand Marketing Lead to test and refine the Growth Strategy • Train and manage a Growth Intern to implement and track growth experiments and initiatives • Updating the team and reporting on paid marketing performance

• Master Meta Acquisition: Design and manage high-performing Meta campaigns to drive challenge registrations. You will navigate platform restrictions by strategically positioning our offers as "trading" and "financial education" to ensure consistent delivery and avoid being blocked. • Own the Full-Funnel Architecture: You will build and manage the entire user journey, from initial click to final conversion. This involves designing Typeform quizzes, landing pages, and "warm-up" content that prepares cold audiences to commit to a challenge. • Lead Creative Quality Control: You will own the hooks, angles, and core performance copy. We avoid generic ads; you must have a sharp eye for what makes "good" creative, working with designers and editors to ensure our ads resonate with the target audience's psychology. • Performance Reporting & ROI: You will be 100% accountable for the commercial outcomes of your spend. You will monitor metrics daily to ensure we are generating revenue and not "cash-burning," shifting budgets and tweaking funnel logic based on hard data. • Strategic Audience Warming: You will be responsible for the "idea" of the traffic. You must understand what the audience is thinking when they click and how to move them through a funnel (e.g., simple quizzes or specific commitment hooks) to maximise conversion. • Execute Life-Cycle Journeys: Ensure that the transition from a Meta lead to a challenge participant is seamless. You will manage the tools and software required to track users and keep them engaged through to the final product.