Cogent Security

• Define and evolve Cogent's core narrative: category, differentiation, "why now," and "why us." • Build segmentation and ICP clarity and tailor messaging by persona and use case. • Own competitive positioning, battlecards, and win/loss insights. • Create and maintain the core sales deck(s), demo storyline inputs, one-pagers, and solution briefs. • Build enablement that improves conversion at each stage: discovery, demo, POC, security review, close. • Partner with the sales team on objection handling, pricing/packaging narratives, and proof points. • Own product and feature launch strategy, both internal readiness and external storytelling. • Write product web pages and solution pages that are crisp, credible, and conversion-aware. • Build content that supports evaluation: evaluation guides, operationalization docs, ROI/value frameworks. • Turn customer outcomes into proof: case studies, quantified value, reference-ready narratives. • Partner with CS on customer councils, reference loops, and voice-of-customer insights. • Use AI to accelerate drafts, variants, and repurposing while maintaining high standards, and accuracy.

• Run executive dinners, roundtables, and small-format CISO/VM leader programs. • Build regional field plans with Sales: target account lists, goals, offers, follow-up motions. • Own major event strategy and execution (RSA, Black Hat, relevant regional events), including meetings programs. • Create repeatable partner event kits: agenda, talk tracks, landing pages, follow-up. • Coordinate co-sponsored events and partner roadshows aligned to pipeline goals. • Enable partners with the right assets and plays to generate through-partner demand. • Coordinate ABM-lite plays: invites, gifting (where appropriate), exec outreach support, and deal acceleration events. • Work with demand gen to retarget event attendees and target accounts. • Own field marketing calendar, budgets, vendors, and logistics. • Track event ROI tied to pipeline, meetings, and progression. Run retro reviews and iterate.

• Own Cogent's organic social strategy and execution (primary: LinkedIn; secondary: X/Reddit/Instagram/TikTok as appropriate). • Create a weekly content cadence across POV, product value, customer proof, research packaging, and culture/talent content. • Build "content series" that compound over time (e.g., weekly VM insights, AI security myths, remediation playbooks). • Ghostwrite for CEO, CTO, and key leaders with a strong point of view and consistent tone. • Build repeatable systems for capturing raw material: interviews, Slack mining, call notes, research briefs. • Produce and edit content: short videos, motion-lite explainers, quote cards, carousels, blog-to-social repurposing. • Use AI tools to accelerate ideation, drafting, editing, and versioning while keeping quality and credibility high. • Manage paid influencer/creator relationships (selectively and tastefully) aligned to enterprise security audiences. • Build partnerships with practitioners and communities for content collaborations: podcasts, AMAs, guest posts. • Turn threat research, AI research, or product insights into marketable stories with clear narratives and guardrails. • Coordinate with PMM on accuracy, claims, and launch timing.

• Launch and scale paid programs across LinkedIn, Meta (FB/IG), Reddit, and selective test channels. • Develop an experimentation roadmap: audiences, offers, landing pages, creative formats, and funnel stages. • Design full-funnel programs: target account awareness, engaged retargeting, meeting conversion. • Create or manage production of high-quality creative: static, carousel, and especially short-form video. • Use AI-native workflows to generate variants (hooks, cuts, captions, thumbnails) while maintaining brand and security credibility. • Partner with Product Marketing to make sure claims are defensible and messaging is consistent. • Define what "success" means beyond leads: engaged target accounts, meeting rate, pipeline per dollar. • Build measurement that ties spend to outcomes (CRM integration, attribution approach, reporting cadence). • Run weekly creative and campaign performance reviews. Iterate fast. • Partner with web/PMM to build landing pages that convert: value clarity, proof, minimal friction. • Improve conversion rates and meeting flows without leaning on cold email/calls.

• Drive net-new enterprise logo acquisition as well as expansion within existing strategic accounts. • Lead complex sales cycles involving CISOs, CIOs, and other executive stakeholders. • Work closely with strategic channel partners to accelerate enterprise traction • Attend industry events and build the company brand

• Engage with customers to deliver polished demos and technical deep dive sessions • Design and run POC engagements end to end to ensure that customers understand the technical value of the Cogent solution • Work closely with AEs on deal strategy and sales cycles • Collaborate with R&D on product enhancements and roadmap feedback • Partner with Customer Success on pre sales → post sales handoffs