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Senior Manager, Digital Experience and E-commerce Platforms
Location
Canada
Posted
52 days ago
Salary
0
Seniority
Senior
Job Description
Senior Manager, Digital Experience and E-commerce Platforms
Techo-Bloc
• You will be responsible for the performance of our digital experience, including the website and our e-commerce/online ordering platforms. • Own the roadmap for our website and the distributor ordering portal, and drive continuous improvement across both platforms. • Lead how customers and distributors browse, select and take action online (purchasing, ordering, tools, self-service journeys). • Propose and implement initiatives that improve product discovery, simplify decision-making, and increase conversion and adoption. • Coach, engage, and develop a team of specialists.
Job Requirements
- 7+ years of experience in digital experience, e-commerce, web or related roles, including management experience
- Proven experience managing a website and/or an e-commerce platform end-to-end
- Proven experience managing a web team (design + development)
- Experience managing e-commerce roadmaps and feature deployments (planning, execution, release discipline)
- Good understanding of integrations between systems and tools (CMS, e-commerce platform, CRM, analytics, etc.)
- Proven experience managing external partners
- Highly autonomous: ability to analyze, make decisions, and drive initiatives forward
Benefits
- Group benefits & RRSP with employer contribution
- 24/7 telemedicine & Employee Assistance Program (EAP)
- Leadership development and internal coaching
- Training and development programs
- Discounts on Techo-Bloc products
- Employee recognition events
- Kitchens stocked with healthy snacks
- Techo-Bloc branded merchandise
- Generous referral bonuses
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About the Job The Lifetime Value Co. is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance. This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments. You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising. At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done! What You Will Get to Do Paid Marketing Creative Strategy - Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels. - Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance. - Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development. - Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels. - Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns. Creative Concept Development - Develop and refine advertising concepts that align with performance marketing goals and channel-specific best practices. - Partner with the marketing creative team and video production partners to translate concepts into finished ads. - Create clear creative briefs outlining messaging, audience targeting, hypotheses, and success metrics for each campaign. - Drive development of high-performing direct response creative, particularly short-form and mid-form video with strong hooks and compelling storytelling that drive watch-through and action. Creative Testing & Optimization - Design and oversee a structured creative testing program to ensure consistent experimentation and learning across paid social and video channels. - Analyze performance data from marketing campaigns to identify trends in messaging, hooks, formats, storytelling approaches, . - Iterate on winning concepts and identify opportunities to refresh or expand high-performing creative themes. - Partner with marketing buyers to rapidly deploy and evaluate new creative across campaigns. 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Cross-Functional Collaboration - Act as the primary bridge between media buying, creative production and performance analytics teams. - Work closely with marketing buyers to align creative strategy with campaign performance insights and media opportunities across social channels. - Coordinate with internal creative teams, external agencies, and production partners to ensure timely delivery of creative assets. - Ensure all creative development efforts align with marketing goals, timelines, and channel-specific requirements. 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Creative Production Oversight - Manage the flow of creative concepts from ideation through production and launch. - Ensure creative assets are developed efficiently and meet the needs of media buyers and campaign timelines. - Provide strategic direction and feedback to creative teams, agencies, and video partners throughout the development process. - Maintain a consistent cadence of new creative production to support campaign scaling and testing needs. 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Our mission is to develop a diverse portfolio of technologies, products, and services, that give all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.
“This role is not eligible for U.S. immigration sponsorship.” About the Job The Lifetime Value Co. is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance. This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments. You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimization. This role is responsible for ensuring creative development moves quickly, testing remains disciplined, and learnings are continuously fed back into the next generation of advertising. At LTV, we all work closely together across teams so there’s no red tape or bureaucracy. We get things done! What You Will Get to Do Paid Marketing Creative Strategy - Own the strategic roadmap for paid marketing creative across social, paid search, display platforms, YouTube, and emerging upper-funnel channels. - Identify new creative angles, messaging frameworks, hooks, and formats to continuously improve marketing performance. - Study and reverse-engineer viral content patterns—including hook structures, narrative pacing, emotional triggers, and trend-driven formats—to inform paid creative development. - Develop structured creative testing strategies to support ongoing experimentation and creative iteration across paid social channels. - Build and maintain a pipeline of new concepts designed to drive measurable performance improvements across campaigns. 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Cross-Functional Collaboration - Act as the primary bridge between media buying, creative production and performance analytics teams. - Work closely with marketing buyers to align creative strategy with campaign performance insights and media opportunities across social channels. - Coordinate with internal creative teams, external agencies, and production partners to ensure timely delivery of creative assets. - Ensure all creative development efforts align with marketing goals, timelines, and channel-specific requirements. 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You must have an inner desire to win and the idea of losing is a non-starter. If you are looking for a position that allows you to work with a group of smart and dedicated people who will support you but still provide the autonomy you need to execute your strategy, then you should probably apply as soon as you’re done reading this! About Us LTV was founded in New York by Josh Levy and Ross Cohen in 2007. At the time their mission was to provide easy and affordable access to public records. Something that in 2007, was only really accessible to corporations. Since then their mission has expanded to developing products and services that grant access to information and data across a number of verticals. In service of this mission, LTV has 9 consumer brands including BeenVerified, NumberGuru, PeopleLooker, NeighborWho, Ownerly, PeopleSmart, Bumper, ReversePhone, and MoneyBot5000. Our mission is to develop a diverse portfolio of technologies, products, and services, that give all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.
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