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Happy Koala

Happy Mammoth is a fast-growing natural health company formulating, producing, and marketing gut health and hormone-balancing supplements to millions of customers across Australia, the United States, and Europe. We operate direct-to-consumer through Shopify Plus and Amazon, with deep roots in performance marketing and direct response. This is a company built on speed, testing, and commercial results.

Growth Marketing Manager

Location

GMT (UTC+0)

Posted

31 days ago

Salary

0

Seniority

Lead

Job Description

Growth Marketing Manager

Happy Koala

Role Description Happy Mammoth is looking for a Team Lead, E-commerce to own the entire digital commercial engine across our Shopify Plus stores (US, EU, AU) and Amazon marketplace. This is not a "manage the website" role. You will be directly responsible for on-site revenue performance, funnel development, compliance governance, and technical stability across every revenue-generating digital property we operate. The Role You will lead the e-commerce function and own six critical outcome areas: - Conversion & Commercial Execution: - You own on-site commercial performance across all Happy Mammoth stores and the Amazon marketplace. - Your job is to protect and grow Revenue per Visitor and marketplace conversion rates. - Funnel & Page Development System: - You own the creation, deployment, and optimization of funnels, landing pages, PDPs, and commercial flows. - You set the direction, brief designers and developers, and drive the cycle time from approved brief to live deployment down while keeping quality high. - You define and oversee structured A/B testing, ensure performance validation before scaling, and monitor post-launch impact. - Every new page or funnel should either prove a hypothesis or improve a metric. - Product Launches & Special Campaigns: - You lead the commercial execution of new product launches and seasonal or promotional campaigns. - You direct designers and developers to build the launch funnels, landing pages, and supporting assets. - You set the creative direction, coordinate timing with the paid media team, and ensure every launch is set up for measurable success from day one. - Brand & Design Consistency + SEO: - You are the quality gate for brand and design alignment across all customer-facing digital properties. - Every store, funnel, product page, and marketplace listing must be visually and tonally consistent. - You also own on-page and technical SEO across all stores - site structure, metadata, schema markup, and crawlability - ensuring storefronts capture organic traffic, not just paid. - Compliance & Regulatory Control: - You own the process of ensuring all stores, funnels, and marketplace listings are compliant. - You work closely with the legal team to ensure that pages, claims, and product content meet regional regulatory requirements across all markets before and after launch. - You need to build and enforce the systems that ensure compliance is checked, maintained, and never an afterthought. - Zero tolerance for post-launch compliance fires that could have been prevented. - Store Stability & Technical Performance: - You own functional reliability and operational excellence across all digital properties. - Site speed, checkout performance, tracking integrity, and platform stability are your responsibility. - You direct your development team to prevent performance degradation after updates or releases. - If the checkout breaks or load times spike, you own the resolution - diagnosing the issue, directing the fix, and ensuring it does not happen again. Qualifications - You have senior-level experience running e-commerce operations in a direct-to-consumer environment, ideally in health, supplements, or a similarly regulated vertical. - You understand Shopify Plus deeply, not just as a user but as someone who has overseen store architecture, checkout optimization, and multi-store operations at scale. - You are fluent in funnel metrics: CVR, AOV, RPV, LTV, and CAC are part of your daily vocabulary. - You have directed the creation and optimization of landing pages, PDPs, and commercial funnels, and you have overseen structured A/B testing programs with measurable results. - You understand how compliance works in regulated industries. - You are technically sharp and can read site speed reports, diagnose checkout issues, and direct developers to fix problems. - You move fast, make decisions with imperfect information, and take full ownership of outcomes. - This is a hands-on role; you are expected to be directly involved in execution — not just defining strategy, but driving implementation and results. Your Team - You will lead a cross-functional team of developers and marketplace specialists, with additional support from design, copy, and project management. - You report directly to the Head of Growth. Nice to Have - Experience in DTC brands. - Experience in supplements, health, or wellness. - Familiarity with CRO and analytics tools. - Experience in performance marketing. - Experience managing multi-region Shopify Plus stores. Benefits - Fully remote. GMT timezone preferred. - Competitive salary paid in USD. - Be part of a fast-growing company with a strong focus on performance. - Work with a team that values ownership, autonomy, and results. - Opportunity to make a direct impact on revenue and growth. Company Description Happy Mammoth is a fast-growing natural health company formulating, producing, and marketing gut health and hormone-balancing supplements to millions of customers across Australia, the United States, and Europe. We operate direct-to-consumer through Shopify Plus and Amazon, with deep roots in performance marketing and direct response. This is a company built on speed, testing, and commercial results.

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