• Manage new product rollouts onsite and virtually, including training new users • Run state-agnostic broad-reaching and scaled engagement and adoption tactics • Run state-specific custom-tailored engagement and adoption tactics • Manage inbound feedback and support requests from users • Represent the company’s brand and tone in all external interactions • Track and measure the results and outcomes of all Product Growth work

• Own the conversion engine at Sage Haus • Manage email and SMS lifecycle for families and candidates • Build, test, and iterate sequences across email and SMS • Manage lifecycle stack (Flodesk, SMS provider) • Own the metrics: open rate, click rate, conversion, revenue per send • Design and run outbound automation • Partner with functions to optimize full funnel (landing pages, lead forms) • Measure drop-offs and propose tests • Stand up dashboards for lifecycle, funnel, attribution reporting

• Expand revenue within existing customer accounts through cross‑sell of new products and services • Build, manage, and maintain a healthy sales pipeline • Engage directly and build relationships with client decision‑makers and executives • Work closely with internal teams to align on pipeline, strategy, and growth • Accurately track activity and opportunities, ideally using Salesforce • Represent the company at industry events and conferences when required

• Growth strategy - Set the quarterly growth plan — which segments, which channels, in what order, and why. Own it end-to-end. • Segmentation & targeting - Define ICP, segment priorities, and the message-channel-segment matrix. Keep it current as the market shifts. • Performance marketing - Own paid acquisition — CAC, ROAS, channel efficiency. Brief and manage the Performance Marketeer on execution. • Campaign execution & testing - Design and run A/B tests. Own the attribution model and the feedback loop from performance data to strategy. • Product-led growth - Identify and scope PLG loops — referral mechanics, freemium triggers, and in-product signals that feed the sales motion. • Price modelling - Model how pricing changes affect conversion, expansion, and segment mix. Feed analysis to the Director and Product Ops Specialist