• Define and own the automotive retail product vision, strategy, and roadmap, translating customer and business needs into high‑impact initiatives across North America and Europe • Partner with leadership and cross‑functional teams to align product strategy, priorities, and delivery with business goals • Champion customer needs by synthesizing qualitative feedback, market research, and quantitative usage data to guide product direction and investment decisions • Set success metrics and define measurable product outcomes; monitor performance and market signals to identify risks, opportunities, and areas for improvement • Own prioritization and trade‑off decisions, providing strategic guidance throughout planning, execution, and delivery to maximize value and ensure quality outcomes

• Lead end-to-end product development for Ethermed’s SaaS authorization submission platform, from discovery through execution. • Define product requirements, workflows, UX concepts, and delivery plans in partnership with Product, Design, and Engineering. • Collaborate closely with Engineering, Clinical, and Payer Connectivity teams to ensure solutions are accurate, compliant, and scalable. • Translate complex healthcare and payer requirements into intuitive user workflows. • Own prioritization, roadmap planning, and delivery of key authorization submission initiatives.

• Own the Swim Team Store roadmap • Prioritize features and improvements to optimize team setup, ordering, customization, and fulfillment. • Engage directly with swim coaches, team admins, parents, and athletes to uncover their needs and pain points. • Use tools like Lovable, Claude, Claude Design to rapidly bring ideas to life, test with real users, and iterate based on feedback. • Partner with engineering, UX, marketing, and operations to deliver seamless product releases. • Ensure the platform feels trustworthy, frictionless, and inspiring, capturing SwimOutlet’s spirit as the go to swim partner. • Define and track KPIs including adoption, NPS, retention, and team order value, and use data to refine and prioritize. • Align product initiatives with SwimOutlet’s strategic goals, ensuring both ROI and customer impact.

• Plan, monitor and govern projects, ensuring management of deliverables, deadlines and dependencies. • Support structuring the product roadmap, identifying and prioritizing new products/features/enhancements, and ensuring implementation and delivery management together with squads and stakeholders. • Conduct studies and analyses to support data-driven decisions and identify opportunities within the product ecosystem. • Lead deep, continuous discovery processes, connecting Data, Engineering and Business areas to solve problems that require high systemic interdependence. • Go well beyond writing user stories: design end-to-end solutions, understanding data flows, architecture and how decisions impact the sales operation at the front line. • Align expectations, manage dependencies and build roadmaps collaboratively with leadership, executives and co-responsible Product Managers. • Prioritize initiatives based on rigorous analytical evidence (facts, data and return on investment), able to say no and make difficult decisions in ambiguous scenarios.