Gotyu Underwear

Role Description Gotyu Underwear, Europe’s fastest-growing intimates brand, is looking for an elite Freelance Influencer Marketing Specialist to scale our already thriving presence in the France region. We’ve made waves in the German market and built a loyal following – now we’re doubling down to accelerate growth, increase brand share, and deepen our connection with consumers through high-performance influencer campaigns. This is your chance to own strategy and execution in one of our core markets, working with a brand that’s already a household name and ready for its next leap. - Expand and optimize influencer marketing campaigns across France. - Drive performance at scale through data-led, ROI-focused strategies. - Collaborate with some of the top creators in the France region to boost visibility, conversions, and brand affinity. - Work cross-functionally with creative and paid teams to integrate influencer content into broader marketing funnels. - Continuously analyze performance and iterate based on insights. Qualifications - Proven experience managing performance-driven influencer marketing in the DACH region. - Fluent in German and English – both written and verbal. - Strong network and prior collaborations with top-tier France influencers, ideally across Instagram, TikTok, and YouTube. - Confident managing six-figure monthly budgets and delivering measurable ROI. - Deep knowledge of the social and cultural landscape across Germany, Austria, and Switzerland. - Strong communication, negotiation, and reporting skills. Benefits - Why Join Gotyu? - 🔥 Build on Real Momentum: We’re not starting from scratch – you’ll be scaling what’s already working and turning strong foundations into market dominance. - 🌏 Embrace Remote Work: Experience the future of work with our 100% remote setup. Enjoy unparalleled flexibility in your work hours – because we believe great ideas can happen anytime, anywhere! - 🧘🏻‍♀️ Work-Life Balance: At Gotyu, we're committed to your well-being and fostering a healthy work-life balance. Your happiness is our priority. - 🅰️ Learn from the Best: Collaborate directly with our C-Level executives and surround yourself with A-players. This role offers unparalleled opportunities for professional growth and learning. - 💚 Make a Real Difference: Join a passionate team that's not just talking about change but making it happen. We're fierce advocates for feminism and sustainability – be part of a mission that matters. - ❤️ Live the Brand: Immerse yourself in the Gotyu experience by testing our products and becoming a true ambassador for our mission.

Role Description We’re looking for a senior-level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results-driven: we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland. Your Focus Will Be: - Securing unpaid media coverage (print, digital, TV, radio) via your personal network - Developing compelling PR angles and pitches around: - Period underwear innovation - Female entrepreneurship - Sustainability in fashion - Founder story / taboo-breaking content - (Optional) Writing blog or editorial content for our website Important: This is not just a press release distribution job. We need someone with real relationships with editors, lifestyle journalists, and media platforms including: - Brigitte - Glamour - Vogue DE - Cosmopolitan DE - InStyle - ZEIT - TAZ - NZZ - WELT Or major online outlets: - Refinery29 - Journelles - This is Jane Wayne Qualifications - 5+ years of PR experience in the DACH market (fashion/lifestyle/beauty sector preferred) - Proven track record of Tier 1 media placements — please include a portfolio or examples - Fluent German speaker and writer (native or near-native level) - Confident with brand voice and reputation management - Basic copywriting skills for blog posts or founder content Requirements - Nice to Have: - Experience with DTC or taboo-breaking brands (period care, femtech, wellness) - Background in low-budget, high-ROI PR strategies - Influencer/celebrity PR experience (optional) - Soft Skills: - Proactive and self-sufficient - Strong journalist relationships - Clear and concise communicator - Culturally aware of when to push bold messaging versus subtle positioning Benefits - Compensation: - Budget: Up to €1,000/month - Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month) - Payment: Monthly invoice, flexible hours — focus is on results Company Description Bei Gotyu-Periodenunterwäsche dreht sich alles um Akzeptanz und Selbstliebe. Wir möchten dich dazu inspirieren, bedingungslos frei zu sein und deine Träume zu leben. Frei zu sein um du selbst zu sein und dein wahres Ich zu offenbaren. Nichts sollte dir im Weg stehen, insbesondere nicht Konfektionsgrössen oder Preise. Vergiss nie: DU BIST PERFEKT SO WIE DU BIST.

• Securing unpaid media coverage (print, digital, TV, radio) via your personal network • Developing compelling PR angles and pitches around: Period underwear innovation, Female entrepreneurship, Sustainability in fashion, Founder story / taboo-breaking content (Optional) • Writing blog or editorial content for our website

• Expand and optimize influencer marketing campaigns across France. • Drive performance at scale through data-led, ROI-focused strategies. • Collaborate with some of the top creators in the France region to boost visibility, conversions, and brand affinity. • Work cross-functionally with creative and paid teams to integrate influencer content into broader marketing funnels. • Continuously analyze performance and iterate based on insights.

• Securing unpaid media coverage (print, digital, TV, radio) via your personal network • Developing compelling PR angles and pitches around: Period underwear innovation, Female entrepreneurship, Sustainability in fashion, Founder story/taboo-breaking content (Optional) • Writing blog or editorial content for our website • Establishing real relationships with editors, lifestyle journalists, and media platforms