• Develop a deep understanding and appreciation of our users, including customers, patients, business partners, the commercial team, and customer operations, as well as their workflows, behaviors, and environments • Partner with various stakeholders such as commercial product team, regulatory affairs, customer operations, and the local Japanese business team to gather insights and align on priorities • Collaborate with our full suite of UX product development teams to translate business and market needs into clear, well-scoped requirements for the Japanese market • Maintain a vision of industry trends and competitive landscape to ensure you know what makes a best-in-class user experience for your product line • Develop well-thought, user-centric strategies and roadmap for your products • Own product development lifecycle from design to deployment • Define what success looks like for your product, measure it, and drive improvements • Communicate with senior-level stakeholders to champion your roadmap and gain buy-in • Help define and enhance the culture of the Oncology UXPM team, our Product org, and Natera at large

Role Description The Senior Product Marketing Manager will play a critical role in ensuring that our Sales and customer-facing teams are fully equipped to position, sell, and support Supplier.io’s expanding product portfolio. This role sits at the intersection of Product, Marketing, Sales, and Customer Success teams and is essential to driving internal readiness, product fluency, and successful go-to-market execution. You’ll thrive in this role if you enjoy translating product capabilities into clear value stories, creating structured enablement programs, and building the tools and messaging that empower teams to succeed. This position is ideal for someone who understands B2B SaaS, loves crafting narratives, and wants to shape how Supplier.io brings new products and enhancements to market. Qualifications - 7+ years in Product Marketing, Product Enablement, or related B2B SaaS roles. - Experience owning, developing and executing GTM strategies, positioning, and messaging. - Experience building training content, release communications, and enablement frameworks. - Strong storytelling, communication, and presentation skills. - Experience owning or materially supporting pricing and packaging strategies. - Excellent project management and cross-functional leadership skills. - Analytical mindset with the ability to translate insights into clear recommendations. - Bonus: Experience in procurement, supplier data, supply chain, or AI-driven SaaS. Requirements - Deeply understand buyer personas, market trends, and customer needs. - Translate insights into recommendations that influence roadmap, messaging, and positioning. - Build and maintain a repository of customer insights, use cases, and value drivers. - Own and lead end-to-end GTM strategy for new products and major releases, including positioning, messaging, launch plans, and field readiness. - Drive cross-functional coordination across Product, Sales, CS, and Marketing to ensure successful launch and adoption. - Assess customer success and sales inputs to update the ICP based on high-value customers. - Maintain strong project management discipline to drive timelines, manage dependencies, and deliver high-quality enablement resources. - Own all release communications, including release notes, newsletters, customer-facing feature summaries, and internal updates. - Ensure teams have the messaging, tools, and context needed to drive adoption of new features and updates. - Create and drive differentiated product positioning that clearly communicates the value and business outcomes of our solutions. - Develop, with the Marketing team, persuasive messaging frameworks for marketing campaigns, website content, sales collateral, and other promotional initiatives. - Translate complex features into clear business outcomes for non-technical audiences. - Equip Sales, CS, and Partners with the product knowledge, messaging, and tools needed to position and support our solutions. - Create high impact internal training materials, including product guides, training decks, FAQs, buyer journeys, competitive feature comparisons, and messaging guides. - Improve product knowledge through structured onboarding and ongoing enablement programs. - Partner closely with Sales and customer-facing teams to ensure successful product adoption, consistent messaging, and field readiness. - Own pricing and packaging strategy, including development, refinement, and rollout. - Conduct competitive and market research to inform pricing decisions and positioning. - Work with GTM Ops to operationalize pricing across tools. - Develop internal guidance on pricing rationale, value drivers, objection handling, and deal structuring to support GTM teams. - Create training assets that clearly articulate packaging tiers, included features, upgrade paths, and cross-sell/upsell recommendations. Benefits - We do not accept unsolicited resumes from recruitment/search firms. - Supplier.io participates in E-Verify. - Supplier.io is an Equal Employment Opportunity employer. - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. - Supplier.io is unable to sponsor work visas (e.g., H-1B, TN, OPT, etc.) for US positions. - If you require reasonable accommodation to complete the application or interview process, please contact the Human Resources department at hr@supplier.io or 978-843-5747.

• Own the product lifecycle end-to-end: from discovery and strategy to delivery and iteration • Define and drive the roadmap for payments-related products, aligning with business goals and customer needs • Collaborate cross-functionally with Engineering, Design, Data, and Compliance teams to deliver scalable and secure payment solutions • Translate complex payment flows (e.g., transactions, settlements, reconciliations) into clear product requirements and user experiences • Leverage data and user insights to inform product decisions and continuously optimize performance • Manage integrations with third-party providers (e.g., payment gateways, processors, banking partners) • Ensure compliance with regulatory and security standards relevant to fintech and payments ecosystems • Prioritize initiatives effectively, balancing business impact, technical complexity, and user value • Communicate product vision, progress, and outcomes to stakeholders at different levels • Drive experimentation, A/B testing, and continuous improvement of payment flows and conversion rates

• Lead the evolution of one or more products, aligning them with the needs of stakeholders and internal customers. • Manage the product lifecycle, including: - Planning - Prioritization - Execution - Incremental delivery of value - Manage and prioritize the product backlog, ensuring alignment with the product vision - Translate features into well-defined user stories with clear acceptance criteria - Validate that deliveries meet requirements and the Definition of Done - Coordinate dependencies and sequencing of deliveries with teams • Work closely with: - Engineering - Architecture - Tech Leads - Stakeholders • Define and manage the product roadmap. • Prioritize features with a focus on business value and customer experience. • Produce and maintain documentation: - Business requirements - User guides - Support materials • Support the creation of: - Visual prototypes - Functional prototypes • Serve as the primary point of contact for communication between upstream and downstream dependencies. • Maintain continuous communication with stakeholders and leadership. • Use analytics tools to generate insights, metrics, and opportunities.