Role Description The Senior Product Marketing Manager will play a critical role in ensuring that our Sales and customer-facing teams are fully equipped to position, sell, and support Supplier.io’s expanding product portfolio. This role sits at the intersection of Product, Marketing, Sales, and Customer Success teams and is essential to driving internal readiness, product fluency, and successful go-to-market execution. You’ll thrive in this role if you enjoy translating product capabilities into clear value stories, creating structured enablement programs, and building the tools and messaging that empower teams to succeed. This position is ideal for someone who understands B2B SaaS, loves crafting narratives, and wants to shape how Supplier.io brings new products and enhancements to market. Qualifications - 7+ years in Product Marketing, Product Enablement, or related B2B SaaS roles. - Experience owning, developing and executing GTM strategies, positioning, and messaging. - Experience building training content, release communications, and enablement frameworks. - Strong storytelling, communication, and presentation skills. - Experience owning or materially supporting pricing and packaging strategies. - Excellent project management and cross-functional leadership skills. - Analytical mindset with the ability to translate insights into clear recommendations. - Bonus: Experience in procurement, supplier data, supply chain, or AI-driven SaaS. Requirements - Deeply understand buyer personas, market trends, and customer needs. - Translate insights into recommendations that influence roadmap, messaging, and positioning. - Build and maintain a repository of customer insights, use cases, and value drivers. - Own and lead end-to-end GTM strategy for new products and major releases, including positioning, messaging, launch plans, and field readiness. - Drive cross-functional coordination across Product, Sales, CS, and Marketing to ensure successful launch and adoption. - Assess customer success and sales inputs to update the ICP based on high-value customers. - Maintain strong project management discipline to drive timelines, manage dependencies, and deliver high-quality enablement resources. - Own all release communications, including release notes, newsletters, customer-facing feature summaries, and internal updates. - Ensure teams have the messaging, tools, and context needed to drive adoption of new features and updates. - Create and drive differentiated product positioning that clearly communicates the value and business outcomes of our solutions. - Develop, with the Marketing team, persuasive messaging frameworks for marketing campaigns, website content, sales collateral, and other promotional initiatives. - Translate complex features into clear business outcomes for non-technical audiences. - Equip Sales, CS, and Partners with the product knowledge, messaging, and tools needed to position and support our solutions. - Create high impact internal training materials, including product guides, training decks, FAQs, buyer journeys, competitive feature comparisons, and messaging guides. - Improve product knowledge through structured onboarding and ongoing enablement programs. - Partner closely with Sales and customer-facing teams to ensure successful product adoption, consistent messaging, and field readiness. - Own pricing and packaging strategy, including development, refinement, and rollout. - Conduct competitive and market research to inform pricing decisions and positioning. - Work with GTM Ops to operationalize pricing across tools. - Develop internal guidance on pricing rationale, value drivers, objection handling, and deal structuring to support GTM teams. - Create training assets that clearly articulate packaging tiers, included features, upgrade paths, and cross-sell/upsell recommendations. Benefits - We do not accept unsolicited resumes from recruitment/search firms. - Supplier.io participates in E-Verify. - Supplier.io is an Equal Employment Opportunity employer. - All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. - Supplier.io is unable to sponsor work visas (e.g., H-1B, TN, OPT, etc.) for US positions. - If you require reasonable accommodation to complete the application or interview process, please contact the Human Resources department at hr@supplier.io or 978-843-5747.

• Own the product lifecycle end-to-end: from discovery and strategy to delivery and iteration • Define and drive the roadmap for payments-related products, aligning with business goals and customer needs • Collaborate cross-functionally with Engineering, Design, Data, and Compliance teams to deliver scalable and secure payment solutions • Translate complex payment flows (e.g., transactions, settlements, reconciliations) into clear product requirements and user experiences • Leverage data and user insights to inform product decisions and continuously optimize performance • Manage integrations with third-party providers (e.g., payment gateways, processors, banking partners) • Ensure compliance with regulatory and security standards relevant to fintech and payments ecosystems • Prioritize initiatives effectively, balancing business impact, technical complexity, and user value • Communicate product vision, progress, and outcomes to stakeholders at different levels • Drive experimentation, A/B testing, and continuous improvement of payment flows and conversion rates

• Lead the evolution of one or more products, aligning them with the needs of stakeholders and internal customers. • Manage the product lifecycle, including: - Planning - Prioritization - Execution - Incremental delivery of value - Manage and prioritize the product backlog, ensuring alignment with the product vision - Translate features into well-defined user stories with clear acceptance criteria - Validate that deliveries meet requirements and the Definition of Done - Coordinate dependencies and sequencing of deliveries with teams • Work closely with: - Engineering - Architecture - Tech Leads - Stakeholders • Define and manage the product roadmap. • Prioritize features with a focus on business value and customer experience. • Produce and maintain documentation: - Business requirements - User guides - Support materials • Support the creation of: - Visual prototypes - Functional prototypes • Serve as the primary point of contact for communication between upstream and downstream dependencies. • Maintain continuous communication with stakeholders and leadership. • Use analytics tools to generate insights, metrics, and opportunities.

• Define and communicate the long-term vision for benefits products, translating business strategy into a clear roadmap with strong team buy-in • Lead market research, benchmarking and competitive analysis to identify differentiation opportunities and anticipate movements in the HRTech sector • Influence product decisions beyond your own scope, connecting squads and ensuring a coherent experience across the Flash ecosystem • Serve as a technical and senior reference in strategic discussions with leadership, Product and business areas • Lead deep discovery cycles, customer interviews, data analysis and research to uncover real pain points and high-impact opportunities • Define hypotheses, success metrics and prioritization criteria, balancing customer value, technical effort and business return • Use AI tools as a natural part of the workflow: synthesizing interviews, identifying patterns in usage data, structuring product documents and mapping trade-offs—boosting productivity without sacrificing analytical depth • Run squad rituals (plannings, reviews, dailies) with excellence, raising execution maturity and the team’s delivery velocity • Monitor product KPIs and OKRs, iterate rapidly and promote a data-driven culture of continuous learning • Maintain a holistic view of the Flash ecosystem, understanding how different products connect along the customer journey • Think horizontally, evaluating how product decisions impact the integrity and experience of the entire ecosystem • Develop and evolve PLG (product-led growth) mechanisms that drive organic adoption of the platform. Identify key moments in the HR journey to trigger upsell and cross-sell naturally, without relying on the sales team • Mentor junior and senior PMs, contributing to a high-performance Product team focused on autonomy, methodology and accelerated growth • Raise the organization’s product maturity by ensuring consistency and quality of deliveries • Ensure alignment, visibility and ongoing collaboration with Design, Engineering, Sales, Customer Success and leadership • Communicate decisions and trade-offs clearly to stakeholders at different levels, influencing without formal authority