• Develop and implement strategic paid search campaigns across retail media networks to drive performance and growth for an enterprise retail account. • Lead and manage a team of paid search specialists, providing guidance, mentorship, and professional development opportunities to enhance team performance. • Collaborate with cross-functional teams, including analytics, creative, and account management, to ensure cohesive and integrated media plans that align with client objectives. • Analyze campaign performance data to provide actionable insights and recommendations for optimization, ensuring maximum ROI and alignment with client goals. • Oversee the day-to-day execution of paid search campaigns, ensuring timely delivery and adherence to budget and quality standards. • Stay current with industry trends, emerging technologies, and best practices in paid search and retail media networks to maintain a competitive edge and drive innovation. • Build and maintain strong relationships with clients, acting as a trusted advisor and ensuring satisfaction with media strategies and outcomes. • Develop and present performance reports and strategic recommendations to clients and internal stakeholders, highlighting key insights and opportunities for growth. • Foster a collaborative and high-performing team environment, encouraging open communication and knowledge sharing to drive continuous improvement.

Role Description The Director of Demand Generation owns the engine that drives pipeline coverage for the revenue organization. This role involves: - Managing a team to build and run a full-funnel demand engine with AI at its core. - Designing programs that cover all three sales motions: net new platform, installed base expansion, and enterprise. - Partnering with the BDR team to drive outbound pipeline quality. - Running structured experiments and building a learning culture. - Owning channel strategy and budget allocation. - Building and maintaining attribution infrastructure. - Modeling AI adoption for the broader team. Qualifications - Pipeline ownership track record. - AI-first operating mindset. - B2B SaaS background with life sciences advantage. - Team building track record. - Deep fluency with modern demand gen tooling. - Experimentation discipline. - Funnel analytics fluency. - Cross-functional credibility. - Remote-first work habits. Requirements - Minimum of 3 to 5 years of demand generation experience in B2B SaaS. - Direct experience in life sciences, compliance, or regulatory tech is a meaningful advantage. Benefits - Competitive salary - Matching 401k - Medical, Dental, and Vision Benefits - Dependent & Health FSA, Short/Long Term Disability, Basic & Voluntary Life Insurance - Unlimited PTO policy - Company allowance for home office supplies - 12 weeks paid parental leave - Opportunity to make a difference through helping life-saving products get to market A note to candidates: Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every single one of the qualifications as described in a job description. We are committed to building a diverse and inclusive company and we are most interested in finding the BEST candidate for the job. That candidate may be one who comes from a less traditional background, and that’s okay. We would strongly encourage you to apply, even if you don't believe you meet every one of the qualifications described.

• Du optimierst operativ die Google-Ads-Konten unserer Wachstumskunden (v. a. Search, Shopping, Performance Max, ggf. Display/Video/Demand Gen). • Du steuerst Budgets und Gebotsstrategien entlang klar definierter Ziele (ROAS, POAS, CPA, CR, Profitabilität). • Du entwickelst saubere, skalierbare Kampagnen- und Feed-Strukturen entlang der Customer Journey. • Du analysierst Performance-Daten, erkennst Muster und leitest konkrete Optimierungsmaßnahmen und Tests ab, die du direkt im Konto umsetzt. • Du testest Hebel wie Custom Labels, Audience Signals, Margen-Logiken und Creatives – und überführst Gewinner-Setups in stabile Standards. • Du arbeitest eng mit Account Management, Copy, Design und Tracking zusammen – dein Fokus liegt immer auf Wirkung statt Aktionismus.

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to drive performance and results. • Conduct keyword research, audience targeting, and campaign structuring aligned with client goals. • Monitor budgets, bidding strategies, and performance metrics such as CPA, CTR, and conversions. • Analyze campaign performance and implement ongoing optimizations based on data insights. • Support campaign execution across additional platforms such as LinkedIn Ads when needed. • Collaborate with internal teams to ensure campaigns align with broader marketing strategies.