• Du optimierst operativ die Google-Ads-Konten unserer Wachstumskunden (v. a. Search, Shopping, Performance Max, ggf. Display/Video/Demand Gen). • Du steuerst Budgets und Gebotsstrategien entlang klar definierter Ziele (ROAS, POAS, CPA, CR, Profitabilität). • Du entwickelst saubere, skalierbare Kampagnen- und Feed-Strukturen entlang der Customer Journey. • Du analysierst Performance-Daten, erkennst Muster und leitest konkrete Optimierungsmaßnahmen und Tests ab, die du direkt im Konto umsetzt. • Du testest Hebel wie Custom Labels, Audience Signals, Margen-Logiken und Creatives – und überführst Gewinner-Setups in stabile Standards. • Du arbeitest eng mit Account Management, Copy, Design und Tracking zusammen – dein Fokus liegt immer auf Wirkung statt Aktionismus.

• Manage and optimize paid media campaigns across Google Ads and Meta Ads to drive performance and results. • Conduct keyword research, audience targeting, and campaign structuring aligned with client goals. • Monitor budgets, bidding strategies, and performance metrics such as CPA, CTR, and conversions. • Analyze campaign performance and implement ongoing optimizations based on data insights. • Support campaign execution across additional platforms such as LinkedIn Ads when needed. • Collaborate with internal teams to ensure campaigns align with broader marketing strategies.

• Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies. • Execute and manage social and native ad campaigns across platforms such Meta and Taboola. • Monitor daily performance metrics and implement optimizations to creative, bids, and placements. • Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth. • Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results. • Conduct competitor research and performance audits to surface new testing opportunities. • Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery. • Maintain campaign documentation and update performance trackers regularly to support team throughput.

• Support the success and growth of our Make Money/Manage Money native and social media campaigns by executing campaign builds, monitoring performance, and assisting in optimizations that help scale winning strategies. • Execute and manage social and native ad campaigns across platforms such Meta and Taboola • Monitor daily performance metrics and implement optimizations to creative, bids, and placements • Partner with senior media buyers to launch new campaigns and expand existing ones while supporting strategic growth • Facilitate creative testing by assisting with copy iteration, image/video swaps, and tracking results • Conduct competitor research and performance audits to surface new testing opportunities • Collaborate with the Content and Paid Media teams to ensure seamless campaign setup and timely asset delivery • Maintain campaign documentation and update performance trackers regularly to support team throughput.