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Babylist

Babylist eases the path to parenthood, offering helpful content, a curated store, and a universal online baby registry through which new parents can discover, request, and buy prod

CRM Marketing Technologist

MarketingMarketingFull TimeRemoteMid LevelTeam 300Since 2011

Location

United States + 1 moreAll locations: United States | Canada

Posted

19 days ago

Salary

$94.7K - $150K / year

Seniority

Mid Level

Bachelor Degree9 yrs expEnglish

Job Description

CRM Marketing Technologist

Babylist

Role Description The CRM Marketing Technologist is an individual contributor who owns complex lifecycle and CRM initiatives from strategy through execution — leading technical discovery, designing scalable solutions, and building high-quality programs across email, push, SMS, and in-app. This role sits at the intersection of lifecycle strategy, product marketing, and CRM technology, acting as both a strategic partner and hands-on expert within a remote, cross-functional team. You will work closely with Lifecycle Strategy, Product Marketing, Analytics, Creative, and Engineering to define the approach, build the infrastructure, and continuously raise the quality and efficiency of Babylist’s CRM programs. Qualifications - 5+ years of experience on a CRM marketing team. - Track record of owning complex lifecycle initiatives from strategy through execution. - Technical builder with experience designing advanced journeys, building audience logic, and constructing conditional flows inside an ESP like Iterable. - Experience using AI to scale CRM programs in execution, QA, audience logic, or workflow automation. - Ability to operate well in ambiguity and translate vague product marketing problems into clear lifecycle strategies. - Self-directed and detail-oriented with strong communication skills. Requirements - Own end-to-end execution across email, mobile messaging (push/SMS), and in-app. - Ensure accuracy, quality, deliverability, and compliance across all executions. - Build, maintain, and evolve AI-assisted workflows across copy drafting, QA, audience logic, and campaign setup. - Identify and implement AI and automation tools that reduce manual effort across the execution lifecycle. - Partner with Product and Engineering pods to streamline CRM execution integration. - Lead technical discovery and shaping for complex lifecycle use cases. - Design scalable journeys, audience logic, personalization frameworks, and channel orchestration. - Evaluate CRM platform capabilities and constraints to recommend the right technical approach. - Document requirements, assumptions, and tradeoffs before build. - Own CRM strategy for complex product marketing initiatives, including launches, feature adoption, and behavioral education. - Translate ambiguous product marketing problems into clear lifecycle strategies, audience frameworks, and messaging approaches. - Partner with cross-functional teams to define goals, success metrics, and lifecycle touchpoints. - Read and interpret CRM performance metrics and audience health signals. - Turn insights into clear, actionable recommendations to improve lifecycle and product outcomes. - Support testing and experimentation to continuously evolve CRM strategies. - Maintain high standards for QA, documentation, and platform hygiene. - Identify opportunities to improve CRM processes, tooling, and execution efficiency. Benefits - Competitive salary with equity and bonus opportunities. - Company-paid medical, dental, and vision insurance. - Retirement savings plan with company matching and flexible spending accounts. - Generous paid parental leave and PTO. - Remote work stipend to set up your office. - Perks for physical, mental, and emotional health, parenting, childcare, and financial planning.

Benefits

  • 401(K), 401(K) matching, Adoption Assistance, Childcare benefits, Company equity, Company-sponsored outings, Continuing education stipend, Dental insurance, Disability insurance, Diversity manifesto, Volunteer in local community, Family medical leave, Fitness stipend, Flexible Spending Account (FSA), Generous parental leave, Generous PTO, Health insurance, Job training & conferences, Open door policy, Life insurance, Mean gender pay gap below 10%, Paid volunteer time, Open office floor plan, Paid holidays, Paid industry certifications, Paid sick days, Partners with nonprofits, Performance bonus, Pet insurance, Promote from within, Remote work program, Return-to-work program post parental leave, Sabbatical, Team based strategic planning, OKR operational model, Continuing education available during work hours, Tuition reimbursement, Mandated unconscious bias training, Vision insurance, Wellness programs, Mental health benefits, Home-office stipend for remote employees, Fertility benefits, Floating holidays

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