Role Description A highly organized, detail-oriented, and proactive team player with a strong desire to grow within the marketing field. You thrive in fast-paced environments, bring a can-do attitude to every project, and are passionate about contributing to a high-performing team. In this role, you will support the Field Marketing Managers (FMMs) with event logistics, campaign operations, and cross-functional coordination across the broader marketing team. This position is ideal for someone looking to launch their marketing career while making an immediate impact on Cyera’s growth. Responsibilities - Own and execute event logistics in support of Field and Partner Marketing events, including swag shipments, calendar invites, SFDC campaign creation, QR code creation, raffle form setup, etc. - Assist with setting up and maintaining event documentation, ensuring all event details and logistics are accurate and up to date. - Collaborate with Marketing Operations to build, QA, and schedule emails in Marketo and Splash, ensuring proper timing, audience segmentation, and adherence to suppression rules based on content provided by Field Marketing Managers. - Create event assets using templates - including Splash landing pages, Marketo banners, landing page graphics, and social media images. - Manage creation and updates of SFDC campaigns; maintain campaign naming conventions, status, budget, and engagement details. - Execute list load processes for post-event lead uploads into SFDC; ensure all campaign member statuses, notes, and routing rules are correctly applied. - Collaborate with Field Marketing and Social Media teams to build, schedule, and maintain event-related social media content, ensuring brand alignment and accurate promotion timelines. - Manage Webflow updates to promote upcoming events, including publishing landing pages and tracking content versions across regions. - Support cross-functional teams - including Partner Marketing, Strategic Events, and EMEA Field Marketing - with logistical and operational support as needed. - Monitor and complete assigned tasks in Asana, ensuring deadlines are met and all necessary stakeholders are updated. - Share updates via Slack and Asana on key event deliverables, including SFDC campaign completions and list load links. Qualifications - 1–2 years of experience in marketing, event coordination, or administrative support (internship or agency experience acceptable). - Exceptional attention to detail and time management skills. - Proactive, self-starter with the ability to handle multiple tasks in a deadline-driven environment. - Excellent verbal and written communication skills. - Ability to travel up to 10% of the time. Requirements - Familiarity with Salesforce, Marketo, Google Workspace, and Slack preferred. - Understanding of basic event planning and marketing campaign workflows. - Proficiency with project management tools like Asana or similar platforms. - Strong organizational and documentation skills. - Ability to execute event logistics with precision and consistency. - Capacity to follow templates, processes, and naming conventions across systems. - Ability to troubleshoot and resolve issues independently or escalate appropriately. - Strong collaborator who can work cross-functionally with multiple teams. - Ability to adapt to evolving priorities and respond with a positive, team-first mindset. - Familiarity with social media publishing tools (e.g., Sprout Social) and confident creating and resizing graphics for LinkedIn and other channels using Figma or similar tools. Benefits - Ability to work remotely, with office setup reimbursement. - Competitive salary. - Paid holidays and sick time. - Health, vision, and dental insurance.

• Create and deliver marketing activity that supports Blackbook’s wider growth strategy • Increase marketing output across channels, including regular LinkedIn and content activity • Support campaign execution and broader top-of-funnel marketing initiatives

• Plan, execute, and manage digital marketing campaigns across multiple channels • Manage and optimize paid advertising campaigns (Meta, Google, etc.) • Design and update website content to improve user experience and conversions • Create marketing assets using Canva and other design tools • Develop and maintain a strong brand presence aligned with the aesthetics market • Track and analyze campaign performance (leads, bookings, ROI) • Optimize marketing funnels to increase inquiries and client bookings • Manage content planning and scheduling across social media platforms • Stay up to date with trends in the aesthetics and beauty industry

• Own Portfolio-Wide Marketing Strategy • Define and lead the marketing strategy across all SaaS products, balancing brand consistency with the unique needs of each product and customer segment. • Set clear marketing priorities and resource allocation across the portfolio, aligning efforts with business goals and commercial targets. • Serve as the senior marketing voice internally and externally, shaping how each business unit is positioned in the market. • Drive Pipeline and Revenue Growth • Own pipeline responsibilities and drive revenue outcomes across new logo acquisition and existing customer upsell and expansion. • Design and execute demand generation campaigns that produce high-quality ICP engagement (trials and hand raisers), meetings, and opportunities across all seven business units. • Partner closely with Sales to define lead handoffs, optimize conversion, and align on GTM strategy at both the portfolio and business unit level. • Leverage intent data, CRM signals, and AI-powered tools to focus marketing efforts on the highest-leverage opportunities. • Lead Customer Marketing and Upsell • Build and run a customer marketing motion that drives retention, expansion, and advocacy across the portfolio’s customer base. • Partner with Customer Success to identify upsell and cross-sell opportunities and develop campaigns that convert them. • Develop lifecycle programs that deepen customer engagement and reduce churn across all business units. • Build and Scale the Marketing Engine • Establish marketing operating rhythms, reporting frameworks, and data-driven processes that scale across the portfolio. • Leverage AI, automation, and modern martech to maximize output and marketing efficiency without requiring large headcount. • Define and track KPIs that clearly connect marketing activity to business outcomes. • Shape Brand and Narrative • Define and maintain a compelling brand narrative for each business unit that resonates with automotive industry buyers. • Translate complex SaaS capabilities into simple, differentiated messaging that connects with decision-makers. • Own content strategy across formats including web, email, events, thought leadership to build credibility and category presence. • Partner Cross-Functionally • Work side-by-side with Sales, Product, and Customer Success leadership across each business unit to ensure marketing is aligned with GTM priorities. • Contribute to product marketing, enabling Sales teams with positioning, competitive intelligence, and collateral. • Communicate marketing performance and strategy clearly to portfolio leadership and key stakeholders.