Title: Marketing Analyst III Location: Providence, RI, US, 02903 Workplace: Salaried No OT Department: Marketing, Communications, & Sustainability Job Description: Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. Responsibilities - Works with the Account Teams in order to provide detailed and thorough market and content analysis on an on-going basis. - Ensures the accuracy and quality of data. - Identifies trends and relationships of variables in a dataset and makes recommendations. - Prepares forecasts for new game launches, modifications, and existing or new lottery opportunities utilizing case studies and industry trends. - Maintains internal databases, creates custom reports, and generates case studies and other such analysis in support of customer/corporate development of marketing plans, product research and multiple other company objectives. - Assists in the designs and administration of complex retail analyses for use in modeling for optimal site selection and retailer distribution and placement, sales performance, market segmentation, product positioning, promotions, inventory management, product mix optimization. - Interfaces directly with other internal departments, and site personnel to present analyses, results, forecasts, and recommendations.} - Assists in the development of strategic sales plans for current or potential customers through trend analysis, industry tracking, and best practice benchmarking. - Proactively recommends enhancements for products, distribution, and sales strategy. - Creates analysis in order to support recommendation development, and presentations for selected customer accounts and products. - Coordinates efforts with other marketing and site professionals to identify best practices for marketing, promotion, retailer development and distribution. - Other duties as necessary Qualifications - BA or BS or equivalent with a quantitative concentration such as Mathematics, Computer Science, or Statistics. - 4-6 years corporate work experience. - Highly organized with the ability to multi-task and meet deadlines. - Excellent analytical skills and detail-oriented. - Self-motivated, able to work both independently and as part of a team. - Technical proficiency and willingness to learn new technologies. - Strong abilities in statistical and data analysis and excellent presentation and organizational skills. - Must have strong proficiency in Excel and PowerPoint. - Experience with SQL, Python or R, or similar tools. - Experience with dashboard development in Tableau or Power BI. Success Profile • Leading Complexity • Leading People • Leading the Business • Leading Self #LI-RQ #LI-HYBRID At Brightstar, we consider a wide range of factors in determining compensation, including background, skills, experience, and work location. These factors can cause your compensation to vary. The estimated starting compensation range is $59,795 - $122,400. The actual pay offered may end up being higher or lower. The Company will comply with all local pay requirements and collective bargaining agreements, where applicable. Base pay is only one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles are eligible for discretionary bonuses. In addition, we offer employees a 401(k) Savings Plan with Company contributions, health, dental, and vision insurance, life, accident, and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft insurance. Note: programs are subject to eligibility requirements.

• Analyze customer sales and marketing data to identify trends, patterns, attribution and insights around performance. • Uncover meaningful insights from business data and recommend strategic initiatives that improve business performance, engage the customer, and drive incremental value. • Analyze large complex datasets and present results in easily digestible visualizations that surface insights and drive action. • Work as an internal business advisor, partnering with business teams to understand the full context of data/analysis requests. • Manage dataflows in & out of Customer Data Platform (CDP), including creation of audiences based on target profile traits; use CDP database for data analytics. • Lead efforts in designing and implementing testing strategies within sales and marketing outreach in order to learn key drivers of our business and drive efficiencies. • Maintain an in-depth understanding of industry trends and metrics and demonstrate the ability to recognize how they can impact the business. • Collaborate with marketing operations to build targeting models and improve campaign delivery through data. • Assist in the development of marketing materials and content as needed. • Write SQL queries and use Python or Alteryx to extract, transform, and analyze complex datasets from various sources. • Use low-code tools like Alteryx to build predictive & prescriptive data models. • Monitor and evaluate the performance of marketing initiatives and campaigns, including responsibility for building and maintaining a suite of dashboards to monitor key performance and indicator metrics. • Collaborate with the leadership to create data-driven reports and presentations. • Present findings/recommendations to all levels of management based on data and analysis of results. • Communicate data findings with technical and non-technical partners.

Role Description We’re looking for someone with strong communication skills in both English, both spoken and written. - Assist in creating brand guidelines for each WBL brand, covering aspects such as logo usage, color palettes, typography, imagery style, and tone of voice, while also managing rebranding projects for new LLCs, including logo design, visual identity systems, and brand implementation. - Create social media content for both organic and paid campaigns, develop assets for email and SMS campaigns such as headers, banners, CTAs, and templates, and produce marketing materials including one-pagers, brochures, case studies, infographics, and sales enablement resources. - Create presentation decks and improve existing PowerPoint slides by incorporating professional images and layouts. - Develop innovative concepts for multi-channel campaigns including paid search, social media, email, and events, while designing A/B test variations for advertisements, landing pages, and email campaigns. - Oversee and maintain the creative asset library for all brands, including templates, logos, images, and fonts, to guarantee easy access for the team and partners. - Develop toolkits such as co-branded rate sheets, flyers, email templates, and social media graphics. - Create event materials including booth graphics, signage, and promotional items for conferences and broker events. - Maintain brand consistency across all customer interactions, including the website, application forms, customer portal, and loan documents. - Ensure all creative assets comply with brand guidelines as well as legal and compliance standards. - Partner with Marketing Intelligence Analyst and Data Scientist to incorporate performance insights into creative iterations. Qualifications - A Bachelor’s degree in Graphic Design, Marketing, Communications, or a related discipline is required. Equivalent professional experience will also be considered. - 3 to 5 years of experience in graphic design, creative production, or marketing design positions. - A strong portfolio showcasing creative work across multiple channels, including social media, email, web, and print. - Experience in supporting brand guidelines and managing visual identity systems. - Demonstrated ability to produce a high volume of creative work under tight deadlines. - In-depth knowledge of social media platforms and best practices for visual content. - Experience designing email campaigns with an understanding of email design constraints such as mobile responsiveness and image-to-text ratios. - Ability to simplify complex financial products into clear, visually engaging messaging. - Experience collaborating with brand compliance and legal review processes. Requirements - Background in financial services, lending, or B2B marketing. - Experience working within multi-brand environments or agency settings. - Experience in creating data visualizations or infographics to effectively communicate performance metrics. - Knowledge of design principles focused on conversion optimization (including CTA placement, visual hierarchy, etc.). - Understanding of user experience (UX) principles for landing pages and enhancing conversion rates. - Familiarity with website builders (such as WordPress, HubSpot CMS, Webflow) for making minor design updates. Key Soft Skills - Capable of working autonomously with little supervision while handling multiple projects at the same time. - Excellent attention to detail and dedication to maintaining brand consistency. Technical Skills - Expert proficiency in Canva and Figma. - Basic video editing skills and experience using motion graphics or animation software (such as After Effects, Lottie, etc.). - Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign preferred). - Familiarity with HubSpot, Mailchimp, or similar email marketing platforms. Benefits - USD Base Salary. - Enjoy Paid Time Off (PTO) after just 6 months of service. - Full-time opportunity. - Enjoy the freedom of a completely remote work environment!

Role Description The Marketing & Sales Optimization Analyst is an entry-level role responsible for supporting the daily operations of Lakeview’s lead management and contact center systems. This position manages core tasks including Velocify support, user configuration updates, new-hire setup activities, and recurring reporting for Sales and Operations. The role offers broad exposure to mortgage, marketing, sales operations, and contact center technology, providing a strong foundation for future growth as the analyst develops skills and begins contributing to larger projects. - Monitor and manage the shared Velocify support inbox; triage requests, resolve basic issues, and escalate complex cases as needed. - Assist in documenting system updates, support procedures, and user enablement materials. - Collaborate with the Marketing/Sales Optimization team to manage the configuration, maintenance, and enhancement of the Velocify lead management system. - Assist with the day-to-day operations of the call center by monitoring call quality and lead disposition data. - Manage and update user configurations in Zoom Phone/contact center platforms, ensuring users are placed in the correct queues and receive appropriate call flows. - Run and distribute daily lead, call, and SMS reporting for Sales and Operations. - Validate data accuracy and identify discrepancies, escalating issues when appropriate. - Assist with ad hoc data requests to support business inquiries. - Evaluate lead, call, and pipeline activity of MLOs to drive performance improvement. - Complete account setup and credentialing as well as provide support to new and existing users across CD Originations. - Provide employees with systems and process workflow resources and other support materials. - Present continuing education material to seasoned MLOs to ensure new features and enhancements are effectively rolled out. - Partner with Sales, Ops, IT, and Marketing as needed to ensure smooth daily operations. - Support on project related tasks such as user acceptance testing or data validation for configuration changes. - Help gather information needed for system updates, routing adjustments, or ongoing operational improvements. - Other duties as assigned. Qualifications - High school diploma or equivalent required; Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent experience. - 0–2 years of experience in marketing, sales operations, business analytics, contact center operations, or a related field preferred. - Strong organizational skills and attention to detail. - Proficiency in MS Excel; familiarity with PowerPoint/PowerBI is a plus. - Ability to learn new systems quickly; curiosity about marketing/sales operations technology. - Strong communication and interpersonal skills. - Ability to work independently and manage multiple priorities. Requirements - While performing the duties of this job, the employee is regularly required to sit and use hands to handle, touch or feel objects, tools, or controls. - The employee frequently is required to talk and hear. - The noise level in the work environment is usually moderate. - The employee is occasionally required to stand; walk; reach with hands and arms. - The employee is rarely required to stoop, kneel, crouch, or crawl. - The employee must regularly lift and/or move up to 10 pounds. - Specific vision abilities required by this job include close vision, color vision, and the ability to adjust focus. EEOC Bayview is an Equal Employment Opportunity employer. All aspects of consideration for employment and employment with the Company are governed on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law. Revision History This section outlines the changes that have taken place since the process was originally approved. All approvals are on record and stored in the Human Resources shared drive. #LI-Remote