• Plan, build, and execute email marketing campaigns, including promotions, newsletters, product updates, and lifecycle communications • Develop and manage automated email workflows, including welcome, onboarding, re-engagement, and retention campaigns • Segment audiences and personalize messaging based on user behavior, lifecycle stage, and campaign objectives • Write clear, compelling, and conversion-focused email copy • Conduct A/B testing on subject lines, content, calls to action, timing, and audience segments • Track campaign performance and provide insights on key metrics, trends, and opportunities for improvement • Optimize campaigns to improve open rates, click-through rates, conversions, revenue, and retention • Maintain list hygiene, deliverability standards, and compliance with email marketing best practices • Partner with internal teams to align email campaigns with product updates, promotions, and business goals • Create weekly and monthly reporting on campaign performance and optimization efforts

Role Description Our client is an AI writing tool for students. This role keeps two of our most important acquisition channels running: broadcast email and SEO content. You will work alongside the SEO managers and the growth team, owning the day-to-day execution that turns strategy into shipped campaigns and published pages. - Email Marketing: - Plan, build, and send broadcast email campaigns across acquisition lists, dormant audiences, and academic calendar pushes. - Content Marketing: - Produce, publish, and optimize on-site content in line with our SEO strategy, focused on academic integrity, ethical AI writing, and student utility. This is an execution-heavy role for someone who likes shipping. The strategy is set by the SEO and growth leads. You make it real. Qualifications - 2 to 4 years in email marketing, content marketing, or a hybrid of the two. - Hands-on experience sending broadcast email campaigns in a modern ESP (Klaviyo, Customer.io, Mailchimp, HubSpot, or comparable). - Working knowledge of segmentation, list hygiene, and basic deliverability hygiene. - Comfort with a CMS (WordPress or similar) and basic on-page SEO. - Strong writing fundamentals: clear, brand-consistent, and free of unnecessary fluff. - Comfortable reading performance reports and acting on what they say. - Reliable execution: ships on time without heavy oversight. Requirements - Experience managing sender reputation, domain warm-up, and deliverability monitoring (SPF, DKIM, DMARC, blocklist hygiene). - Track record producing authoritative, well-researched, expert-cited content (E-E-A-T-aligned). - Long-form content writing experience (1,500+ word guides and resource pages). - Familiarity with SEO tools: SEMrush and Search Console. - Experience building reports in Looker Studio, GA4, or similar. - Familiarity with student, academic, or education audiences. Benefits - Remote Working for US Company - Exposure to new technology & trend - Competitive Salary

• Develop, execute, and optimize email marketing campaigns aligned with business goals • Create and manage email calendars, workflows, and automation sequences • Design and write compelling email copy that drives engagement and conversions • Segment email lists and personalize campaigns for targeted audiences • Monitor and analyze campaign performance (open rates, CTR, conversions, etc.) • Conduct A/B testing to improve campaign effectiveness • Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR) • Collaborate with marketing, design, and content teams to align messaging • Maintain and update email databases and CRM systems

• Build and update email campaigns and automated flows in Klaviyo • Support email content creation (design, layout, subject lines, preview text, CTAs, basic copy) • Contribute to customer journey development (welcome flows, abandoned cart, post-purchase, winback/reactivation, etc.) • Assist with segmentation and campaign targeting • Support with Figma assets when needed • Potentially contribute to push notification campaigns in the future