• Supports management of key national and regional accounts • Develops and executes a progressive business plan • Develops a detailed knowledge of dealer programs • Identifies areas of concern and success, and proposes action plans to improve performance • Works closely with the Regional Marketing and Market Development teams • Monitors territory profit margins • Develops and implements an effective schedule of sales meetings and collaborative efforts cross-functionally

• Use email or other channels to research, generate and qualify sales leads/opportunities • Define and continuously refine our Ideal Customer Profile (ICP) and buyer personas, translating strategic targeting into actionable segmentation within our sales tools • Build targeted, high quality prospect lists using data providers, LinkedIn Sales Navigator, and advanced filtering criteria • Design and execute multi-channel sequences combining automated email, LinkedIn outreach, and manual touchpoints like calls and personalised connection requests • Set up automated personalisation workflows that generate tailored icebreakers, pain point messaging, and contextual content for each prospect • Configure adaptive sequence logic with conditional steps and exit triggers that respond intelligently to prospect engagement • Manage email and LinkedIn account warm-up, monitor daily activity levels, and ensure all outreach maintains natural patterns • Track and report on key performance metrics across all channels, using data to identify weak spots and drive continuous improvement • Run systematic A/B tests on subject lines, messaging angles, timing, and channel mix to optimise conversion rates • Establish feedback loops by analysing replies and objections to refine AI prompts, playbooks, and targeting criteria • Ensure seamless CRM integration and data synchronisation to maintain accurate records and pipeline visibility • Configure and train AI auto-responders to handle positive and negative replies, qualify leads, and book meetings automatically • us apps in different verticals • Execute defined strategy by driving key demand generation initiatives • Rapid adaptation to related Lead Generation Tools • Prepare and analyze sales pipeline reports • Work directly with Marketing, Business Development, and Sales Directors

• Lead qualification and outbound prospecting • Run account-based prospecting campaigns and map target accounts • Connect with prospects through multiple channels • Collaborate across Sales, Marketing, and Channel teams

• Develop and coach the team; • Oversee all stages of the demand generation workflow, ensuring alignment across teams and meeting deadlines; • Monitor key metrics such as lead volume and interactions, initial meetings held, no-show rate, and appointment quality; • Analyze indicators to identify trends and design agile plans to recover performance or reduce variance; • Participate in product strategy alignments with related areas and ensure smooth information flow.