• Build Client Relationships: Serve as a day-to-day point of contact for clients, supporting ecommerce initiatives and building trust over time. • Understand Client Goals: Learn clients' business objectives and work alongside a senior strategist to meet deliverables and communicate impact. • Regular Communication: Participate in and eventually lead regular client check-ins to share updates, discuss initiatives, and gather feedback. • Partnership Support: Help maintain relationships with agency partners by coordinating monthly touch bases and sharing learnings internally. • Campaign Support: Assist in the implementation of ecommerce optimization campaigns, coordinating with internal teams to keep projects on track. • Timeline Tracking: Help manage project timelines to ensure deliverables are met on schedule. • Collaborate with Design and Development Teams: Work with designers and developers to implement site changes, assist with QA after deployments, and help communicate technical updates to clients. • Knowledge Sharing: Contribute to a culture of learning by sharing insights and best practices across teams. • AGILE Participation: Learn and contribute to AGILE workflows, including backlog management and sprint planning. • Budget Awareness: Support client budget tracking and help ensure resources are used effectively. • Case Studies: Assist strategists in documenting client wins and contributing to case study development. • App Research & Recommendations: Research and recommend apps based on client needs, and help with implementation and optimization.

• Develop, customize, and maintain Shopify themes using Liquid, JavaScript, HTML, and CSS • Optimize site performance, page speed, and mobile responsiveness • Implement new features and UX improvements aligned with CRO best practices • Manage integrations with third-party apps, APIs, and analytics tools • Design, implement, and analyze A/B tests across product pages, landing pages, and checkout flows • Work with tools such as Intelligems or similar experimentation platforms • Test variables including pricing, offers, bundles, messaging, layouts, and user flows • Use data to drive iterative improvements in conversion rate, AOV, and revenue per visitor • Build and deploy advertorials, listicles, and quiz funnels on external domains • Ensure seamless integration between pre-landing pages and the Shopify store • Optimize funnel performance (load speed, UX, messaging, tracking) • Collaborate with marketing/media buying teams to align funnel strategy with campaigns • Translate Figma designs into pixel-perfect, high-performance Shopify implementations • Collaborate with designers to ensure feasibility and optimal UX execution • Implement and maintain tracking for funnels and on-site behavior (events, conversions, attribution) • Ensure data integrity across testing tools, analytics platforms, and ad channels

• Own the technical standards, architecture patterns, and best practices for all Shopify builds across the agency. • Stay ahead of Shopify platform releases, new APIs, and ecosystem trends, translating them into actionable improvements for the team and clients. • Serve as the ultimate technical authority on complex Shopify challenges including custom theme development, Liquid templating, Hydrogen/Headless implementations, and advanced API integrations. • Partner with Client Services and Account teams during pre-sales to assess technical feasibility, scope solutions, and contribute to proposals and estimates. • Design and document technical architectures for complex projects, including platform migrations, third-party integrations, and multi-system data flows. • Translate business requirements into clear, implementable technical solutions that balance ambition with practical delivery. • Lead end-to-end replatforming projects, specifically migrating clients from enterprise platforms (e.g., Salesforce Commerce Cloud, Magento, BigCommerce) to Shopify or Shopify Plus. • Oversee data migration strategy, including product, customer, order, and content data, ensuring accuracy, integrity, and minimal disruption to client operations. • Coordinate with cross-functional teams to identify dependencies, mitigate risks, and maintain smooth client communication throughout transitions. • Oversee all development projects, ensuring solutions are scalable, secure, and meet both client expectations and agency standards. • Lead architectural decisions and provide guidance on complex problem-solving, including custom app development, Shopify integrations, and API connections. • Establish and maintain standards for coding, testing, deployment, and documentation across all technical projects. • Lead, mentor, and support the development team, fostering a culture of technical excellence, collaboration, and continuous learning. • Conduct regular performance evaluations and provide growth opportunities for team members, including training and professional development. • Work closely with HR to recruit top technical talent, ensuring alignment with agency values and technical standards. • Collaborate closely with Project Managers, Designers, and Strategists to ensure seamless project execution and timely delivery. • Partner with Account Managers and Client Services teams to communicate technical concepts clearly, aligning solutions with client business goals. • Participate in high-level client meetings as the senior technical representative, helping translate complex technical concepts into understandable language. • Establish and refine development processes to improve efficiency, quality, and client satisfaction. • Implement and uphold best practices in QA, security, data protection, and regulatory compliance across all projects. • Drive innovation by exploring emerging technologies and tools that enhance our Shopify capabilities and service offering.

• Own onboarding for Shopify brands - from install to first live UGC campaign • Work directly with founders and ecommerce teams to identify growth gaps across retention, reviews, and customer content • Design and launch post-purchase flows that drive UGC / CGC, reviews, and repeat purchase • Build and optimise retention flows using rewards, Wallet passes, and incentives • Increase volume and quality of customer content across photos, videos, and reviews • Analyse campaign performance across brands and turn insights into repeatable growth playbooks • Identify opportunities to improve conversion, retention, and LTV through customer content • Feed merchant insights into product to shape features around real ecommerce needs