• Partner Account Management: Support the Partner Manager POC for post-contract, maintaining strong relationships and ensuring long-term alignment with Canary’s business goals. • Co-Marketing Strategy & Execution: Design and execute joint marketing campaigns with partners, including webinars, email nurture sequences, and co-branded collateral to drive lead generation. • Partner Enablement & Operations: Manage the full onboarding process for new partners and provide ongoing training on Canary’s product suite to ensure they can effectively position our solutions. • Partner Profiles + Mapping: Build out Partner Profiles for all of our Partners along with an up to date mapping of their relevant staff. • Campaign Management: Lead the pre- and post-event communications for partner-hosted industry events and trade shows to maximize lead capture and conversion. • Cross-Functional Collaboration: Partner closely with Sales (AEs/SDRs) and Customer Success to optimize sales motions for partner accounts and develop playbooks for expansion opportunities. Educate Canary’s Growth team on each partner’s joint value proposition. • Performance Tracking & Reporting: Set and track key performance indicators (KPIs) for partnership marketing activities, providing regular reports on campaign effectiveness and ROI to leadership. • Asset Creation: Work with the content team to develop localized and partner-specific marketing materials, such as case studies, testimonials, and localized email content.

• Build program communications (launches, updates and operational changes); • Develop content and learning paths to enable and advance partners; • Create visual assets for campaigns and communications (CRM, banners, presentations and support materials); • Produce materials for operations (playbooks, guides, checklists and sales kits).

• Lead a purpose-driven marketing team at Worldpackers to grow meaningful travel — brand, performance, CRM, and data — guided by AI, inclusion, and impact. • Manage and develop a team of 11–20 people with AI-native workflows. • Report on performance and continuously optimize results. • Drive execution across the full marketing funnel using AI to increase speed and leverage. • Ensure alignment with Product, Sales, Ops, and Finance. • Prioritize initiatives based on impact and resources.

• With partnerships team, create a prioritization & investment framework based on customer value, revenue influence, market positioning, and strategic fit • Define joint value propositions and connect them to our overall product positioning • Build & execute joint GTM plans that translate partner strategy into pipeline (campaigns, co-sell motions, launches, and field activation) • Allocate and manage MDF and partner budgets to deliver partner-sourced and partner-influenced pipeline accountabilities. • Build templatized playbooks and automated campaigns for smaller partner activations • Work with demand marketing to integrate partners into campaigns that drive engagement and conversion • Manage the pipeline of inbound co-marketing requests with a strategic filter • With partnerships team, support enablement of both LaunchDarkly & partner field teams. • Create partner-focused assets (one-pagers, demo guides, case studies) • Track and report on partner influence on pipeline and adoption