• Build program communications (launches, updates and operational changes); • Develop content and learning paths to enable and advance partners; • Create visual assets for campaigns and communications (CRM, banners, presentations and support materials); • Produce materials for operations (playbooks, guides, checklists and sales kits).

• Lead a purpose-driven marketing team at Worldpackers to grow meaningful travel — brand, performance, CRM, and data — guided by AI, inclusion, and impact. • Manage and develop a team of 11–20 people with AI-native workflows. • Report on performance and continuously optimize results. • Drive execution across the full marketing funnel using AI to increase speed and leverage. • Ensure alignment with Product, Sales, Ops, and Finance. • Prioritize initiatives based on impact and resources.

• With partnerships team, create a prioritization & investment framework based on customer value, revenue influence, market positioning, and strategic fit • Define joint value propositions and connect them to our overall product positioning • Build & execute joint GTM plans that translate partner strategy into pipeline (campaigns, co-sell motions, launches, and field activation) • Allocate and manage MDF and partner budgets to deliver partner-sourced and partner-influenced pipeline accountabilities. • Build templatized playbooks and automated campaigns for smaller partner activations • Work with demand marketing to integrate partners into campaigns that drive engagement and conversion • Manage the pipeline of inbound co-marketing requests with a strategic filter • With partnerships team, support enablement of both LaunchDarkly & partner field teams. • Create partner-focused assets (one-pagers, demo guides, case studies) • Track and report on partner influence on pipeline and adoption

Role Description We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver. If you're looking for a job where someone hands you a detailed brief every Monday, this isn't it. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity. Key Activities - Create, manage and execute delegate and sponsorship marketing campaign plans - Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously - Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation - Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements - Growing our organic presence on LinkedIn, YouTube and Instagram - Managing landing pages and campaign assets - Tracking and reporting on campaign performance, and making decisions about what to improve - Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively What Success Looks Like - Campaign plans in place for our events across delegate marketing, engagement and sponsorship - Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps) - Delivering leads to the sales team from sponsorship marketing campaigns - Strong, consistent messaging and creative across all marketing activity - Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry - Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants) Qualifications - 5+ years of running marketing campaigns in a high quality B2B events environment - Strong working knowledge of HubSpot - Able to directly manage paid campaigns on LinkedIn and Facebook - Able to travel to our events in NYC, Berlin and London - Based in the UK or a European time zone - This is a full time role but we would consider 3-4 days per week working pattern if desired - Fully remote (we can pay for a coworking space if required) - Flexible working around school runs or life logistics Benefits - Bonus scheme (typically 10%+ of salary) - Company pension contribution