• Lead a purpose-driven marketing team at Worldpackers to grow meaningful travel — brand, performance, CRM, and data — guided by AI, inclusion, and impact. • Manage and develop a team of 11–20 people with AI-native workflows. • Report on performance and continuously optimize results. • Drive execution across the full marketing funnel using AI to increase speed and leverage. • Ensure alignment with Product, Sales, Ops, and Finance. • Prioritize initiatives based on impact and resources.

• With partnerships team, create a prioritization & investment framework based on customer value, revenue influence, market positioning, and strategic fit • Define joint value propositions and connect them to our overall product positioning • Build & execute joint GTM plans that translate partner strategy into pipeline (campaigns, co-sell motions, launches, and field activation) • Allocate and manage MDF and partner budgets to deliver partner-sourced and partner-influenced pipeline accountabilities. • Build templatized playbooks and automated campaigns for smaller partner activations • Work with demand marketing to integrate partners into campaigns that drive engagement and conversion • Manage the pipeline of inbound co-marketing requests with a strategic filter • With partnerships team, support enablement of both LaunchDarkly & partner field teams. • Create partner-focused assets (one-pagers, demo guides, case studies) • Track and report on partner influence on pipeline and adoption

Role Description We're hiring an Event Marketing Manager to own the marketing engine behind our B2B events for app growth professionals. This is a hands-on role with genuine autonomy, you'll plan and execute campaigns across paid, email and organic channels, and own the results those campaigns deliver. If you're looking for a job where someone hands you a detailed brief every Monday, this isn't it. If you want to own a function, make decisions based on data, and see the direct impact of your work on audience growth and revenue then this is a great opportunity. Key Activities - Create, manage and execute delegate and sponsorship marketing campaign plans - Planning and executing paid campaigns on LinkedIn and Facebook; briefing designers on creative, writing the copy, setting up targeting, monitoring performance and optimising continuously - Writing and running email campaigns in HubSpot e.g. subject lines, sequencing, segmentation - Getting the most from our HubSpot CRM - building and managing segments, potentially implementing lead scoring or other improvements - Growing our organic presence on LinkedIn, YouTube and Instagram - Managing landing pages and campaign assets - Tracking and reporting on campaign performance, and making decisions about what to improve - Working with the sales team to ensure leads from B2B campaigns are tracked and followed up effectively What Success Looks Like - Campaign plans in place for our events across delegate marketing, engagement and sponsorship - Hitting attendance targets at our London (1200), Berlin (1000 rising to 1500) and NYC (500) events, with the right audience (decision makers from top-tier apps) - Delivering leads to the sales team from sponsorship marketing campaigns - Strong, consistent messaging and creative across all marketing activity - Growing the Business of Apps share of voice into the dominant B2B events and media brand in the app industry - Driving the marketing function forward while collaborating with our internal teams (content, production, delegate sales) and external partners (designers, consultants) Qualifications - 5+ years of running marketing campaigns in a high quality B2B events environment - Strong working knowledge of HubSpot - Able to directly manage paid campaigns on LinkedIn and Facebook - Able to travel to our events in NYC, Berlin and London - Based in the UK or a European time zone - This is a full time role but we would consider 3-4 days per week working pattern if desired - Fully remote (we can pay for a coworking space if required) - Flexible working around school runs or life logistics Benefits - Bonus scheme (typically 10%+ of salary) - Company pension contribution

Role Description The Marketing Coordinator plays a key role in supporting organizational visibility and growth through the execution of marketing initiatives across content, digital, and campaign channels. Working within the organization, the Coordinator contributes to content creation, website management, email marketing, social media, and event support, while also supporting search engine optimization (SEO) and broader content initiatives. This role ensures marketing strategies are effectively executed through collaboration with cross-functional teams to maintain consistent messaging and deliver coordinated initiatives. The Coordinator evaluates ongoing marketing efforts and identifies opportunities to improve efficiency and impact. Qualifications - Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience - 1-3 years of hands-on experience in marketing, communications, or content development - Strong writing, editing, and content creation skills with high attention to detail - Experience supporting digital marketing initiatives across web, email, and social channels - Understanding of SEO principles and content optimization practices - Familiarity with marketing platforms such as CRM, email marketing tools, and social media management systems - Ability to manage multiple priorities in a fast-paced, collaborative environment - Experience using design tools (e.g., Canva) to support marketing asset development - Exposure to marketing automation, campaign execution, and performance tracking - Comfort using AI tools to support content creation and workflow efficiency - Ability to interpret basic performance data and support continuous improvement of marketing efforts Requirements - Develops and publishes blog and website content aligned with SEO strategy and broader content initiatives - Maintains and updates website content in WordPress to ensure accuracy, consistency, and optimization - Supports SEO efforts including keyword alignment, on-page optimization, and ongoing content improvements - Plans, creates, and schedules organic social media content across relevant platforms - Supports paid social media campaigns through asset preparation, audience targeting, and performance tracking - Executes email marketing campaigns in HubSpot, including segmentation, scheduling, and reporting - Assists in building and maintaining marketing automation workflows, including email sequences, lead nurturing, and campaign triggers - Designs marketing assets such as flyers, social graphics, and promotional materials using Canva - Supports event marketing activities including promotional materials and post-event communications - Organizes and maintains marketing assets to ensure consistency and accessibility - Monitors and reports on performance metrics across content, email, and social campaigns - Identifies trends and supports recommendations to improve marketing effectiveness and efficiency - Leverages AI tools to support content development, campaign execution, and workflow efficiency - Collaborates with internal stakeholders to support ongoing marketing initiatives Benefits - Competitive compensation package - Incentives through our Success Sharing Program - Comprehensive benefits package encompassing health insurance, vision insurance, and dental coverage - Health Savings Account - 401K retirement plan matched by the company - Disability protection and life insurance - Generous paid time off and holidays - Volunteer time off - Technology reimbursement - Other perks designed to support well-being and professional growth Disclaimer All promotions are subject to the manager's discretion and are contingent upon alignment with core values and the quality of service. The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this position and should not be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities as needed. Adherence to U.S. Compliance’s core values, behaviors, and competencies is expected throughout the duration of employment.