• Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers • Develop standardised rate cards, creative briefs, and performance benchmarks for every tier • Negotiate contracts and manage relationships with talent agencies, managers, and creators directly • Own the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tier • Brief and quality-control content at scale while preserving authentic creator voice • Architect and scale a 1,000+ creator affiliate programme on TikTok Shop • Set commission structures, bonus incentives, and GMV targets that drive profitable growth • Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding • Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works • Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices • Design and run an always-on ambassador programme that turns genuine fans into brand advocates • Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale • Build retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-term • Create a self-serve creator portal with brand assets, briefs, and affiliate tools • Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns • Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification • Develop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day moments • Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification • Implement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools • Build reporting dashboards and weekly performance reviews for leadership

• Design and implement end-to-end workflows: from influencer sourcing to payments and performance analysis. • Establish clear communication processes between internal teams and external partners. • Develop mid- to long-term budget plans with accurate forecasting (reach, VIP/HNWI acquisition, cost efficiency). • Define and track KPIs (FTD, CPA, ROI) to measure channel performance. • Drive global strategy with focus on Tier 1 markets, LATAM, Canada, and Gulf region. • Identify and attract high-value crypto audiences (“crypto whales”) through relevant influencers. • Build and manage a strong portfolio of top influencers and streamers across Kick, Telegram, X, YouTube, and Twitch. • Lead negotiations with influencers and agencies to secure the best commercial terms. • Develop and launch high-impact creative campaigns leveraging brand assets (e.g., partnerships like Manchester United). • Optimize the full user journey from first touchpoint to registration, ensuring maximum conversion and minimal drop-off.

• Manage & Scale Creators: Oversee influencer portfolios and help talent grow their platform presence while securing brand deals. • Talent Acquisition: Scout and sign new creators, focusing on emerging and established influencers. • Foster Brand Relationships: Build and nurture strong partnerships with brands and agencies to book top talent for campaigns. • Strategic Growth: Collaborate with internal teams to shape the overall strategy and expand Grail’s talent roster. • Autonomous & Flexible Work: Thrive in a dynamic, fast-paced environment while having the flexibility to work independently and remotely.

- Influencer Sourcing & Partnerships: Identify, vet, and secure influencer partnerships that align with the brand’s values, aesthetic, and growth objectives. Build and maintain a pipeline of high-quality creators. - Creator Relationship Management: Manage all influencer relationships end-to-end, from outreach through onboarding, campaign execution, and ongoing communication. - Contract Negotiation: Negotiate influencer agreements, rates, and deliverables on behalf of the company, including whitelisting terms and content usage rights. - Affiliate Program Management: Develop and manage the company’s affiliate program, including recruiting affiliates, setting commission structures, and optimizing program performance. - TikTok Shop & TikTok Affiliates: Manage the company’s TikTok Shop presence, including onboarding and managing TikTok Shop affiliates and coordinating affiliate-driven content to maximize sales. - Compliance & Brand Alignment: Coordinate with internal teams and external agencies to ensure all influencer and affiliate content aligns with brand guidelines, platform requirements, and regulatory obligations, including FTC endorsement disclosure compliance. - Paid Media Campaigns: Oversee paid media campaigns utilizing influencer content, including Meta partnership ads and TikTok Spark Ads. Ensure whitelisting access is secured and creative is deployed effectively. - Performance Reporting: Track and report on influencer and affiliate campaign performance and return on investment, using data to inform strategy and optimize spend. - Platform & Tool Management: Evaluate and manage third-party platforms and tools used to support influencer and affiliate operations.