Vilgain

• Own the performance and profitability of stores — revenue, margins, staffing costs, inventory, and operational expenses • Proactively identify opportunities to grow sales, improve processes, and optimize costs • Plan and evaluate KPIs, work with data, and deliver regular performance reports • Lead and develop Store Managers through coaching, feedback, and personal development plans • Identify talent across your stores and build a systematic approach to their growth • Ensure operational quality and customer experience consistently meet brand standards • Oversee visual merchandising, cleanliness, replenishment, and process compliance • Take ownership of inventory results and drive loss reduction across your area • Act as a key partner on retail projects — from planning through to launch • Support new store openings — staffing, training, and operational preparation • Serve as the link between HQ and stores, cascading priorities and changes effectively • Collaborate cross-functionally with buying, marketing, HR, logistics, and expansion teams • Ensure compliance with internal policies, health & safety, hygiene, and operational standards • Represent the brand and foster a positive, high-performing team culture.

• Own the local marketing calendar and ensure consistent weekly execution across channels • Create local social media content end-to-end • Localize and adapt global content and campaigns for the Hungarian market • Coordinate and publish local content with creators/influencers and internal teams • Execute local activations and simple campaigns • Monitor market trends, competitors, turning insights into clear, actionable recommendations • Support cross-functional needs such as website/localization checks • Coordinate basic local production when needed

• Research and map UK influencers across fitness, wellness, food, lifestyle, health and sport. • Find micro and mid-tier creators who match Vilgain’s brand, audience and content style. • Build and maintain a clear influencer database with profiles, contact details, niche, quality notes and outreach status. • Use social platforms, influencer tools, spreadsheets and manual research to identify strong creator opportunities. • Support high-volume outreach via email and track follow-ups. • Pre-qualify creators before handing them over to the influencer team. • Monitor UK trends, competitors and emerging creators. • Communicate closely with our London-based Influencer Marketing team.

• Execute the local influencer plan and maintain a steady creator pipeline across relevant creator tiers • Proactively search, contact, and onboard new creators aligned with Vilgain’s target audience and brand positioning • Negotiate collaboration terms (deliverables, fees, basic usage rights) and ensure clear agreements and timelines • Manage and optimize the affiliate/discount code program (code setup, tracking, reporting, optimization) • Build and maintain strong relationships with creators and ensure smooth communication and follow-up • Coordinate influencer activities with the local marketing calendar and product priorities • Track results and maintain simple performance reporting (deliverables, reach/engagement, code revenue, learnings) • Organize smaller local activations/events (e.g., community workouts, pop-ups, partner visits) together with creators and local partners • Coordinate video shoots/recordings with creators (planning, logistics, basic shot list, and ensuring on-brand delivery) • Monitor local trends and competitor activity and share actionable insights with the team.

• Provide high-quality customer support in Hungarian • Handle day-to-day customer topics such as order questions, delivery issues, returns, complaints, and basic product inquiries • Ensure fast, clear, friendly, and solution-oriented communication • Escalate complex cases to the right internal teams • Track recurring customer questions, issues, and feedback • Support community management across social channels • Help with local marketing and operational tasks • Work closely with the Local Marketing Specialist and global teams

• Leverage existing connections in the LA fitness, health, wellness, and food community to identify and activate the right creator partners • Build authentic, long-term relationships with influencers, athletes, creators, and brand ambassadors • Represent Vilgain at community events, activations, gym partnerships, and cultural moments in LA • Identify emerging voices and micro-communities before they hit mainstream radar • Own the end-to-end management of influencer and affiliate partnerships — from outreach through content delivery and performance review • Negotiate partnership terms, gifting arrangements, and paid collaborations • Coordinate product seeding, campaign activations, and event appearances • Maintain a clear pipeline of active, warm, and prospective partners • Work with the content and social team to ensure creator output aligns with brand direction • Contribute to influencer strategy and help identify the right mix of partners for the US market • Track campaign performance, audience quality, and partnership ROI • Share intelligence on creators, communities, and cultural moments relevant to the brand • Support TikTok Shop and social commerce creator integrations

• Lead content ideation for TikTok as the primary platform, with Instagram as secondary • Concept, shoot, edit, and deliver short-form video content built for TikTok performance • Bring a constant stream of fresh, platform-native ideas — hooks, formats, series, trends • Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview • Translate product benefits, ingredient education, and nutrition concepts into content that is clear, engaging, and made to perform • Create static and graphic content including carousels, story frames, and branded graphics — not just video. • Create visual assets and edit content using CapCut, Instagram Edits, Canva, Figma, and similar tools • Write hooks, captions, and light scripts that feel native to the platform • Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand • Help maintain a consistent visual and editorial tone across channels • Support campaign launches, TikTok Shop opportunities, and always-on brand storytelling • Schedule and publish approved content, maintaining a consistent cadence • Work closely with the US marketing lead and social team to align content with business priorities • Monitor content performance, share learnings, and iterate on what works • Contribute to community interactions as part of a wider team effort

• Crafting top-performing content—especially Reels and TikToks—tailored for German-speaking audiences • Staying plugged into what’s trending across DACH, from viral memes to cultural shifts • Writing sharp, witty captions and scripts in native-level German that stop the scroll • Planning shoots, editing videos, and giving everything that polished, unmistakably Vilgain vibe • Working hand-in-hand with our Czech-based content and marketing teams—while being the voice of Vilgain in Germany • Capturing the moment: shooting Reels, polishing edits, and making content pop (with a little help from Figma)

• Create and execute social content for the US market across Instagram and TikTok • Develop Reels, Carousels, Stories, and short-form video that feels native to each platform • Turn products, launches, and brand moments into content that is clear, engaging, and on-brand • Write captions, hooks, story copy, and light scripts for social content • Create and edit assets using tools like Figma, CapCut, Instagram Edits , and similar platforms • Schedule and publish content across channels with strong attention to detail • Monitor trends, formats, creators, and competitor activity across food, health, wellness, and lifestyle • Support community management by monitoring comments and DMs and flagging relevant feedback to the wider team • Work closely with the marketing team to keep content timely, relevant, and aligned with brand priorities

• Own content creation for TikTok as the main platform, with Instagram as a secondary channel • Concept, shoot, edit, and publish short-form video content designed to perform on TikTok • Create formats such as talking-head videos, voiceovers, educational explainers, product-led content, and street-style interviews • Translate product benefits, ingredient stories, and nutrition topics into clear, engaging, easy-to-understand content • Stay on top of TikTok trends, behaviors, editing styles, and storytelling formats, while making sure content still feels true to the brand • Work closely with the marketing team on launches, campaigns, TikTok Shop opportunities, and always-on brand storytelling • Contribute ideas for hooks, visuals, repeatable formats, and content series • Maintain a strong and consistent visual and editorial tone across channels • Edit quickly and efficiently for fast social media turnarounds