Role Description As our Director of DTC Growth, you are the General Manager of Shopify and TikTok Shop. You own the P&L. You own the strategy. You own the results. Your Core Focus - Scale Shopify and TikTok Shop to $20M+ in combined revenue within 18 months - Achieve ≥15% net margin on Shopify and ≥5% on TikTok Shop - Maintain Meta ROAS ≥ 2.0 and TikTok Shop ROAS ≥ 3.5 - Launch one new high-converting bundle-based funnel per month - Drive email and SMS to contribute ≥25% of Shopify revenue - Remove the CEO from daily ecommerce execution by owning strategy, systems, team, and outcomes You are not here to manage tasks. You are here to architect a repeatable growth engine. What You’ll Do Traffic and Acquisition - Test 100+ ad creatives weekly across Meta and TikTok - Optimize paid traffic to hit strict ROAS thresholds - Partner with affiliate and UGC teams to scale winning creative - Stay ahead of platform trends, formats, and policy updates - Coordinate launches with Amazon for halo effects Offers, Funnels, and CRO - Launch one new bundle-based funnel every month tied to educational outcomes - Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly - Oversee homepage, product pages, and collection merchandising - Refactor and relaunch underperforming funnels with new hooks and offers - Lead seasonal promotions including Back-to-School and Holiday campaigns - Build and maintain funnel SOPs and testing roadmaps Customer Nurture and LTV - Lead lifecycle marketing through Klaviyo and Postscript - Optimize welcome, cart abandonment, post-purchase, and win-back flows - Build ascension paths from posters to workbooks to busy books - Develop blog and SEO strategy to drive organic education-based traffic Performance and Forecasting - Review weekly P&Ls for Shopify and TikTok Shop - Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share - Deliver weekly scorecards and monthly strategic growth plans - Forecast performance and identify scaling levers Team Leadership - Lead and coach a cross-functional ecommerce pod of 6+ team members - Establish clear ownership and weekly operating rhythms - Hire and develop talent as funnel velocity increases - Manage freelancers and specialized contractors - Model Extreme Ownership, Relentless Innovation, and Integrity Above All How Success Is Measured - $20M+ DTC revenue within 18 months - Consistent margin and ROAS targets achieved - One profitable funnel launch per month - Email and SMS driving at least 25% of Shopify revenue - Documented systems that scale without founder dependency - A high-performing team executing without burnout Qualifications - 5 to 10+ years in DTC ecommerce, especially Shopify and paid social - Proven track record scaling ecommerce brands past $20M - Experience owning revenue and profitability targets - Deep expertise in Meta and TikTok Ads - Hands-on experience with Klaviyo, Postscript, and Shopify CMS - Strong background in bundles, upsells, and LTV optimization - Ability to write and review high-converting landing pages - Comfortable leading a fully remote team with clear weekly cadences Benefits - You will have real ownership. Real trust. And real impact. - Hadley Designs is a remote first company built on autonomy, creativity, and accountability. - You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions. - Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space. - You will be surrounded by A+ team members that value excellence, growth, and doing the right thing. - You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together. - You will help shape a decade-long vision to build the most trusted children’s brand in the world. - Access Josh Hadley's vast network through his podcast Ecomm Breakthrough.

• Contribute to development and execution of Claims strategic and tactical initiatives • Lead continuous improvement efforts with a focus on leveraging existing technology and identifying new capabilities to support Claims results • Represent claims with internal and external stakeholders as needed • Facilitate and support the Quality Assurance process across Property, Casualty, and Auto Claims • Champion and strengthen Kingstone’s Core Values in words and actions • Demonstrate a passion for delivering outstanding service to Kingstone customers through claims excellence, continuous improvement, and service • Create and promote an engaging and positive work environment where all employees feel empowered, accountable, and valued • Foster a culture of teamwork and accountability within Claims and across Kingstone Insurance • Serve as the Subject Matter Expert for Claims technology capabilities including Snapsheet Claims platform • Be responsible for all aspects of talent management within their area of responsibility including selection/hiring, retention, and performance management • Adhere to and promote company policies on reserving, compliance, cybersecurity, and other business critical procedures • Lead Claims SOX and State Compliance programs and procedures, works collaboratively with Internal Audit • Leverage data to understand trends, solve problems, and build effective plans for continuous improvement

• Oversee day-to-day system operations to ensure high levels of reliability, security, availability, and user satisfaction across enterprise applications • Lead performance optimization efforts, including bug fixes, patching, certificate management, and implementation of minor system enhancements • Manage and prioritize system-related incidents, including triage, escalation, troubleshooting, resolution, and completion of Root Cause Analysis (RCA) • Oversee Tier 1 Helpdesk operations, serving as the primary interface for customer technical support requests • Coordinate escalation across Tier 1, Tier 2, and Tier 3 support teams to ensure timely and effective issue resolution • Collaborate with technical teams and stakeholders to identify and resolve operational issues related to AI-driven automation, including workflow disruptions and data dependencies • Support and expand automation within helpdesk and operational processes, including automating routine support tasks such as troubleshooting, status updates, and user management workflows • Act as the primary operational liaison between technical teams and business stakeholders, ensuring clear communication during incidents, releases, and system updates • Support continuous improvement initiatives to enhance system performance, user experience, and operational efficiency

• Ensure strict HIPAA-compliant confidentiality with all client-related data • Build and oversee A/R team to manage assigned accounts and mitigate AR backlog • Oversee QA manager & work closely with QA team to improve program and processes developed for RCM team across functions • Assist in developing strategic plans/programs to enhance RCM functionality to exceed the goals/objectives assigned to the RCM team. • Delineate, define, and streamline functional activities, ensuring maximum utilization of all resources in the US and India. • Travel to India to meet with the team at least twice a year. • Assist in identifying, analyzing, and addressing challenges and/or breakdowns in the processes across the RCM Team • Oversee Vendor productivity and performance, including management of procedures and workflows • Make recommendations to Rethink leadership to address and improve our customer’s experience. • Aid in account escalations from management and clients to ensure a timely resolution is reached & communicated when needed • Assist in monitoring/updating project plans surrounding key initiatives for the RCM team and assure deadlines/goals are being met • Assist in monitoring/updating internal and external reporting requirements. • Regularly provide VP of Revenue Cycle Management with status updates including account escalations, weekly KPI reporting, staffing concerns and quality assessments • Assist in the development and execution of growth strategy initiatives (e.g. Integrated Billing system roll-out, acquisition integration) to achieve RCM revenue targets • Evaluate Vendor performance, provide feedback and deliver/monitor action plans • Identify and implement process improvements and workflow automation of RCM functions • Interview candidates, as needed • Other special projects/assignments as needed