• Identify, prioritize, and close immediate revenue opportunities with urgency and disciplined follow-through • Proactively create opportunities through outbound efforts, relationship development and uncovering unarticulated needs – not just responding to inbound demand • Identify operational gaps and translate them into business opportunities, even when customers have not yet identified them as a project or budget item • Develop long-term revenue pipelines through strategic relationship building and multi-stage sales cycles • Position software in the context of profitability, efficiency, and operational control – not just features • Bring competitive intelligence back into the business – documenting capabilities, identifying gaps, and influencing product direction • Identify and target key stakeholders, decision-makers, and influencers across technology, operations, and executive leadership • Build and manage relationships with those key stakeholders • Lead consultive sales cycles from discovery through close, including demos, ROI discussions, and proposal development • Partner with other business units to expand cross-sell opportunities • Conduct discovery calls, product demos, and solution presentations • Understand our full suite of restaurant technology products and how Back Office fits in those offerings • Collaborate with internal teams (Sales Engineering, Product, Implementation) to craft tailored proposals and RFP responses • Represent the company at industry trade shows, conferences, and events • Accurately forecast pipeline, revenue, and close timelines within CRM (Salesforce)

• Prospect and Generate Leads: Identify and qualify new business opportunities • Develop Territory and Account Strategy: Create and execute effective territory and account plans to achieve and exceed targets. Effectively report on activities, pipeline, and forecasts. • Drive Customer Engagement: Build and maintain strong, long-lasting relationships with customer stakeholders and C-Suite Executives • Negotiate and Close Deals: Lead contract negotiations and close deals, ensuring favorable terms and conditions • Maintain Product Expertise: Ensure a deep understanding of our products across all lines of business, staying updated on industry trends and competitive landscape. • Collaborate: Work closely with internal teams, including Marketing, Partnerships, Product, Data Science and Customer Success, to ensure a seamless customer experience

• Develop deep expertise in Infracore’s culture and value proposition to consistently surpass revenue and profit targets, while crafting effective sales strategies. • Prospect, develop, and close net-new enterprise and mid-market customers • Own the full sales cycle from outbound outreach and discovery through close • Engage IT, Security, internal influencers, and business executives (CIO, CTO, CISO, COO, CFO) • Execute a disciplined outbound strategy across accounts, territories, and verticals • Build and maintain a healthy pipeline to support monthly and quarterly targets • Land initial engagements (projects, assessments, managed services) • Identify and drive expansion opportunities within new accounts • Partner closely with Service Delivery to mature accounts post-sale • Grow long-term value through upsell and cross-sell initiatives • Sell across Infracore’s portfolio: • Managed IT Services • Cybersecurity services • Infrastructure, cloud, and transformation projects • Microsoft licensing • Hardware sales • Lead consultative discovery to understand business drivers, risk, and environments • Position Infracore as a trusted, long-term strategic advisor

• Drive demand generation strategies in MENA region to fuel sales growth. • Initiate and conduct effective sales calls to engage potential clients. • Provide product demonstration to prospective customers. • Manage and nurture existing client accounts to maintain strong, long-term relationships and identify opportunities for growth. • Be an active voice who creates value on Linkedin and other relevant platforms with industry insights • Represent Storyly at industry events and conferences to build valuable connections. • Negotiate and finalize contracts and manage contract renewals to secure ongoing partnerships. • Research and develop narrative strategies for various apps in different verticals. • Coordinate resources throughout the sales cycle, including product support and sales engineering. • Manage and track customer and transactional information in a CRM system. • Develop a prospect pipeline via outbound prospecting and engaging business executives in an enterprise software sales environment. • Prepare and analyze sales pipeline reports.