Role Description We are seeking two Senior Growth Marketing Operators to drive pipeline generation through AI-powered, account-based marketing programs in North America. This role is not a traditional event or content marketing position. It is a revenue-focused operator role, responsible for identifying high-value target accounts, executing precision campaigns, and generating qualified pipeline and bookings from ICP-matched accounts. You will operate at the intersection of marketing strategy, sales execution, and AI-driven production, working closely with the North American sales and SDR teams to deliver measurable business impact. Success in this role is measured by Hand Raisers, pipeline sourced, and bookings closed won, not activity or lead volume. Key Responsibilities - Vertical ABM Program Ownership — North America - Executing the vertical ABM program across ICP-matched accounts, coordinating targeted campaigns across content, outreach, paid programs, and field events. - Planning and executing small, high-impact field events (e.g., executive dinners, roundtables) with defined pipeline targets and follow-up strategies. - Running targeted webinars and vertical campaigns aligned to specific audience segments and pain points. - Leading coordinated sales blitz initiatives, partnering with SDRs and AEs to drive outreach and engagement. - Developing and maintaining vertical-specific content assets (e.g., briefs, one-pagers, competitive materials). - Tracking and reporting on program performance, including accounts engaged, Hand Raisers generated, pipeline created, and bookings influenced. - AI-Powered Execution & Optimization - Using AI as a primary tool for campaign execution, including data analysis, content generation, targeting, and personalization. - Analyzing account data to identify clusters of high-fit prospects based on firmographic, technographic, and intent signals. - Generating and iterating messaging, sequences, and campaign content using AI tools. - Leveraging AI to analyze campaign performance and continuously optimize outcomes. - Sales Alignment & Revenue Impact - Partnering closely with SDRs and Account Executives to execute coordinated account-based motions. - Ensuring strong alignment between marketing programs and sales priorities. - Supporting sales with targeted outreach strategies, messaging, and account insights. - Operating with full accountability for pipeline generation and contribution to bookings. How You Will Work - You will operate as a revenue-focused growth operator, leveraging AI to move faster and execute at scale. - AI-Powered Targeting: Using AI to identify and prioritize high-value accounts. - Sales-Aligned Execution: Working alongside sales teams to execute coordinated outreach and campaigns. - Outcome Accountability: Owning pipeline and booking targets, continuously optimizing based on performance data. What Success Looks Like - Consistent generation of qualified Hand Raisers from targeted ABM programs. - Measurable pipeline creation aligned to ICP accounts. - Contribution to closed won bookings from marketing-sourced initiatives. - Strong partnership with sales, driving coordinated and effective account engagement. - Continuous optimization of campaigns through AI-driven insights. Qualifications - 5–8 years of experience in B2B demand generation, growth marketing, or field marketing. - At least 2 years of experience running ABM programs in a SaaS or technology company. - Proven track record of generating pipeline through targeted marketing programs. - Experience executing field events and account-based campaigns. - Proficiency with Salesforce, marketing automation tools (e.g., HubSpot, Marketo), and ABM platforms (e.g., 6sense, Demandbase). - Strong analytical skills with the ability to interpret performance data and make decisions quickly. - Excellent written and verbal communication skills. - AI Fluency: Active, daily use of AI tools (e.g., ChatGPT, Claude, Perplexity) for data analysis, content generation, campaign personalization, and performance analysis. Preferred - Vertical industry experience. - Experience working closely with sales teams in a revenue-driven environment. - Experience in creating sales enablement materials (e.g., sequences, messaging, competitive assets). Participation in our Recruitment Process - Initial Screening w/People & Culture Team Member - Hiring Manager (VP, Global Growth Marketing) - Additional Internal Stakeholder(s) - Final Interview w/CMO What We Offer - As a remote-enabled company, our employees enjoy the flexibility to establish their own life/work balance. - 10 paid holidays annually. - Unlimited PTO. - Matching 401K Plan (25% of employee's contribution up to the IRS max). - Health insurance (PPO and HDHP/HSA plans offered). - Dental insurance. - Vision insurance. - Life insurance (1x employee salary). - Short-term disability (employer paid). - Long-term disability (employer paid). - Flexible Spending Plan (medical and dependent).

• Own and execute Morning Consult’s B2B paid media strategy across Google Ads, LinkedIn, Meta, and emerging channels including Reddit, X, and programmatic out-of-home. • Manage campaign strategy, creative briefing, budget allocation, B2B audience enrichment, bid optimization, and performance reporting across all paid channels. • Build and maintain a rigorous testing and iteration cadence — creative variants, landing pages, audience segmentation, and copy — with clear hypotheses and measurable outcomes. • Develop programmatic out-of-home strategies to amplify Morning Consult’s presence at key industry events and in high-concentration B2B markets. • Own organic traffic growth from qualified B2B Audiences across search engines and agentic channels such as ChatGPT and Gemini. • Design and operate a full-funnel demand generation program that converts brand awareness and content engagement into qualified pipeline for the enterprise sales team. • Partner with Revenue Operations to define lead scoring, handoff criteria, and MQL-to-SQL conversion standards, ensuring marketing-sourced pipeline is held to the same accountability as sales-sourced pipeline. • Build and scale account-based marketing programs targeting Morning Consult’s priority verticals: global enterprise, financial services, and professional services. • Work closely with the AI-SDR / outbound function to connect paid signals and intent data with personalized outreach sequences. • Develop a clear reporting cadence across all demand channels — CAC, CPL, ROAS, pipeline contribution, and influenced revenue. Support the implementation of an attribution model that accurately reflects B2B buying journeys and connects the dots between marketing investment and pipeline/revenue impact. • Own and evolve the marketing automation platform (HubSpot, Marketo, or Pardot), ensuring clean data flows, effective nurture sequences, and accurate attribution. • Actively leverage AI tools to improve audience targeting, ad personalization, performance forecasting, and workflow efficiency. • Serve as the primary marketing partner to the Sales and BDR teams, ensuring tight alignment on ICP definition, pipeline targets, and lead quality feedback loops. • Collaborate with the Content Marketing and Communications teams to amplify owned content through paid and performance channels. • Work with Product Marketing to ensure messaging and positioning are reflected accurately in paid creative and campaign copy. • Partner with the field marketing function to ensure event presence and out-of-home activations are connected to a broader performance strategy.

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