Affirm is a financial services company that is on a mission to provide its customers with “honest financial products that improve lives.” As an employer, Af
Director, Partner Marketing
Location
California + 4 moreAll locations: California | Connecticut | New Jersey | New York | Washington
Posted
25 days ago
Salary
$217K - $325K / year
Seniority
Lead
Job Description
Director, Partner Marketing
Affirm
• Define and own the Partner Marketing strategy for Affirm Marketing Solutions, including the roadmap for onsite Marketplace programs, offsite campaigns, and emerging media channels. • Lead a team of Partner Marketers , setting priorities, developing talent, coaching on account management, and building a high-performing function. • Drive revenue growth through scalable marketing programs, including performance marketing in the Affirm Marketplace, with accountability for ad revenue, iROAS, and GMV targets. • Own senior-level merchant relationships, serving as a strategic partner and executive sponsor for marquee co-marketing programs across key verticals. • Establish the operating model for Partner Marketing — including planning cadences, measurement frameworks, campaign governance, and XFN accountability structures. • Translate marketplace and media performance data into strategic insights that inform merchant investment, product prioritization, and future program design. • Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program. • Manage a significant co-marketing budget, ensuring disciplined allocation, compliance, and ROI. • Drive vertical market strategies with depth and differentiation.
Job Requirements
- 7-10+ years in Partner Marketing, Performance Marketing, Affiliate, and/or Media, with at least 3–5 years in a people leadership role.
- Proven track record building and scaling co-marketing or media network programs, ideally within fintech, retail, or a performance-driven marketplace.
- Deep fluency in performance marketing models; strong command of affiliate tracking, attribution, and measurement methodologies.
- Experience building business cases and influencing C-suite and VP-level stakeholders internally and externally.
- Strong analytical orientation; ability to synthesize performance data, set benchmarks, and drive continuous improvement across a portfolio of programs.
- Track record of leading high-performing teams and developing marketing talent.
- Exceptional communication and executive presence; ability to represent the function credibly at the leadership table.
- Experience managing agency relationships and multi-channel media plans at scale.
- Deep familiarity with online and omnichannel retail marketing across North America
Benefits
- Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount
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Triple Whale 🐳All your data in one easy-to-use dashboard. We’re building the operating system for eCom.
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