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Director, Strategic Communications

Location

United States

Posted

58 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Director, Strategic Communications

NAFCC

Role Description The Director, Strategic Communications will establish NAFCC as the preeminent thought leader and trusted resource in family child care education. Reporting to the Director of Strategic Partnerships and Market Solutions, this role will develop and execute communication strategies that build brand awareness and deepen engagement among Family child care educators, advocates, policymakers, and other key stakeholders. The Director will support NAFCC's Strategic Plan to grow from 4,500 to 45,000 FCC educators engaged. The Director will provide direct support to the Membership, Accreditation, Professional Development, Partnerships and Policy teams. Communication Strategy - Develop and implement a comprehensive annual communications plan to guide all external outreach and engagement - Produce high-quality written content including articles, press releases, newsletters, and social media posts; edit and proofread for accuracy and professionalism - Ensure consistency, clarity, and educational value across all internal and external communications - Stay current on emerging trends and best practices in family child care, communications, and public relations - Manage vendors and external partners to support communications priorities - Elevate NAFCC's brand awareness among educators, advocates, and industry stakeholders Brand Management - Safeguard and enhance NAFCC's brand identity through consistent messaging, visual standards, and tone across all platforms - Monitor brand perception and address any discrepancies proactively - Serve as the primary point of contact for media inquiries; cultivate relationships with journalists and outlets and proactively seek coverage opportunities - Develop and execute crisis communication strategies, providing timely, accurate information to maintain stakeholder trust - Use data analytics to track the effectiveness of communication strategies and apply insights to optimize future efforts Public Relations - Lead strategic communications and public relations efforts, including developing and placing op-eds, securing earned media, and elevating NAFCC's voice in national and state conversations - Partner with executive leadership to shape messaging, prepare thought leadership, and position NAFCC as the leading authority on family child care - Build and manage media relationships, oversee press strategy, and drive integrated campaigns that advance visibility, narrative change, and policy influence Cross-Functional Team Collaboration - Partner with cross-functional teams to promote NAFCC events, conferences, and workshops; develop promotional materials and manage related communications - Manage internal communications systems and workflows, including the ticketing system, cross-team communications meetings, and project delegation to ensure clear coordination, prioritization, and timely execution across the organization - Disseminate organizational updates and announcements to staff, board members, and volunteers; foster a culture of transparency and collaboration - Align communication efforts with the Advocacy team's goals and amplify messages that mobilize support on policy issues affecting FCC educators - Develop, edit, and review content across organizational departments as needed Qualifications - Commitment to NAFCC's mission of supporting family child care educators and the communities they serve - Bachelor's degree in Communications, Journalism, English, Public Relations, or Marketing preferred - 10+ years of experience in communications, digital marketing, public relations, or SEO - Media publication placement experience - Strong writing, editing, proofreading, and social media skills - Data-driven approach to decision-making and proficiency with analytics tools and SEO - Strategic thinker with the ability to anticipate and adapt to evolving trends and technologies - Strong interpersonal and cross-functional collaboration skills - Excellent organization and planning skills - Ability to thrive in a fast-paced, remote environment - Self-motivated with a positive approach to feedback To apply: Submit a cover letter and resume to Zakenya P. Neely, Director of Strategic Partnerships and Market Solutions, at zneely@nafcc.org by May 18, 2026. Equal Opportunity Employer NAFCC is an Equal Opportunity Employer. Qualified applicants are considered without regard to race, color, sex, religion, national origin, disability, protected veteran status, or any other basis protected by law.

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