MERGE World is an advertising and marketing agency that is on a mission to bring “health, wealth, and happiness to the world” by combining storytelling and
Senior Planner, Paid Search
Location
United States
Posted
36 days ago
Salary
$66.9K - $80.2K / year
Seniority
Senior
Job Description
Senior Planner, Paid Search
MERGE World
• Support the creation, optimization, and reporting of paid search campaigns across the portfolio. • Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more. • Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads. • Execute rigorous Quality Assurance (QA) on all campaigns before launch. • Accurately forecast and pace monthly budgets. • Manage the daily health of accounts through Search Query Report (SQR) analysis and other methods. • Consistently track performance metrics. • Deliver campaign results reporting focused on providing actionable insights and recommendations. • Assist the account lead with ad hoc requests from internal teams and the client.
Job Requirements
- 2 to 3 years of professional paid search experience.
- Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
- Google Ads Certification is required.
- Google Analytics Certification is a plus.
- Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
- Strong skills in core Excel functions, specifically those pertaining to data analysis.
- Excellent written, verbal, and interpersonal communication skills.
- Strong presentation skills
- Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.
- Ability to think critically about business problems and propose data-backed solutions.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401K
- Lifestyle Spending Account
- Employer Paid Life & Disability Insurance
- Flexible Time off & Holidays
Related Guides
Related Categories
Related Job Pages
More Performance Marketing Jobs
Director, CRM & Performance Marketing
EXLWe make sense of data to drive your business forward. #MakeSenseofData #DriveYourBusinessForward #PartnerYourWay
Role Description Our client, a leading international sports league is seeking an experienced international marketing leader to play a key role in operating and scaling its International 1:1 Club Managed Services function. - This role leads day-to-day execution and operational delivery of a centralized, internal agency model. - Enables all Clubs to execute compliant, high-quality, localized 1:1 fan engagement across more than 20 international markets. - Ensures Clubs receive reliable, scalable support across email, SMS, mobile app, web, and emerging channels. - Operationalizes organizational data, platforms, and best practices. - Success is measured by execution quality, operational reliability, campaign performance, regulatory adherence, and Club satisfaction. - Enables sustained international fan development. Company Description
Role Description Are you ready to take your career to the next level while making a real impact in the safety and insurance industry? As a Fire Protection Field Representative, you'll contribute to vital fire protection studies, collaborate with diverse clients, and enjoy the independence and variety of working out in the field. If you thrive in a dynamic environment and want to be part of a company that values innovation, integrity, and your professional growth, we encourage you to apply today! Qualifications - Experience in fire protection studies. - Ability to collaborate with diverse clients. - Strong communication skills. - Ability to work independently in the field. Requirements - Relevant experience in the safety and insurance industry. - Willingness to travel as needed. - Strong analytical skills. Benefits - Health Insurance - Retirement Plan - Disability benefits - Paid Time Off program - Competitive total rewards package Company Description Verisk Insurance Solutions is a leading source of information about property/casualty insurance risk. For a broad spectrum of commercial and personal lines of insurance, Verisk provides: - Statistical, actuarial, underwriting, and claims information and analytics - Compliance and fraud identification tools - Policy language and information about specific locations - Technical services For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster. Verisk is recognized as a Great Place to Work® for outstanding workplace culture in multiple countries and has received accolades from The Wall Street Journal and Forbes. - Underwriting Solutions - Claims Solutions - Property Estimating Solutions - Specialty Business Solutions - Catastrophe and Risk Solutions - Marketing Solutions - Life Insurance Solutions - Verisk Maplecroft Verisk Analytics is an equal opportunity employer.
Performance Marketer
NEXA Talent"On the scale from 1 to 10, we aim for 11" - Nexa Talent Your most trusted partner in recruiting for iGaming and Casino!
• Take full responsibility for one or more paid acquisition channels, with the opportunity to expand scope based on results • Scale existing campaigns while maintaining efficiency targets • Build and refine acquisition funnels with a strong focus on measurable growth • Run rapid testing cycles across creatives, audiences, and placements to improve key metrics such as CAC and LTV • Monitor and evaluate campaign performance on a daily basis using tools such as GA4, Voluum, and internal dashboards • Translate data into actionable insights, focusing on CPA, ROAS, retention, and cohort performance • Develop and maintain reporting frameworks that support both strategic planning and day-to-day decision-making • Lead the creative briefing process by defining angles, messaging, and formats based on performance data • Collaborate with content and product teams to launch and optimize high-converting landing pages • Continuously test and refine funnels to improve conversion rates and reduce creative fatigue • Build and manage relationships with traffic sources, including negotiating placements and custom deals • Identify and evaluate new acquisition channels, tools, and formats • Stay informed on platform updates, policy changes, and algorithm shifts, adapting strategies accordingly • Identify opportunities to streamline workflows through automation and internal tooling • Create structured processes, playbooks, and experimentation frameworks to enable scalable growth
Global Paid Search Manager
SentinelOneSecure your enterprise with the autonomous cybersecurity platform. Endpoint. Cloud. Identity. XDR. Now.
• Set the global paid search vision across mid-market and enterprise segments, with AI-augmented workflows built into every layer • Use Google Ads MCP server integrations to automate campaign management, surface insights, and act on signals faster than manual workflows allow • Deploy AI agents for automated bid adjustments, budget pacing, and anomaly detection across Google and Microsoft Ads • Use Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword research, match type analysis, negative keyword mining, and query categorization • Build and scale AI-generated ad copy and creative testing frameworks — structured, hypothesis-driven, and continuous • Drive bid strategy through AI-powered models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-based targeting) • Develop SEM playbooks that embed AI into every repeatable workflow, from campaign builds to performance reporting • Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns • Own annual and quarterly budget planning, pacing, and forecasting • Close the loop between ad spend and pipeline contribution, from first click to closed-won, in partnership with Analytics • Maintain campaign hygiene: naming conventions, UTM governance, conversion imports, and offline event tracking • Stay ahead of platform AI betas and algorithm updates through direct relationships with Google and Microsoft reps




