MERGE World logo
MERGE World

MERGE World is an advertising and marketing agency that is on a mission to bring “health, wealth, and happiness to the world” by combining storytelling and

Senior Planner, Paid Search

Location

United States

Posted

36 days ago

Salary

$66.9K - $80.2K / year

Seniority

Senior

Bachelor Degree2 yrs expEnglish

Job Description

Senior Planner, Paid Search

MERGE World

• Support the creation, optimization, and reporting of paid search campaigns across the portfolio. • Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more. • Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads. • Execute rigorous Quality Assurance (QA) on all campaigns before launch. • Accurately forecast and pace monthly budgets. • Manage the daily health of accounts through Search Query Report (SQR) analysis and other methods. • Consistently track performance metrics. • Deliver campaign results reporting focused on providing actionable insights and recommendations. • Assist the account lead with ad hoc requests from internal teams and the client.

Job Requirements

  • 2 to 3 years of professional paid search experience.
  • Bachelor’s degree in Marketing, Communications, Advertising, and/or equivalent work experience.
  • Google Ads Certification is required.
  • Google Analytics Certification is a plus.
  • Demonstrated mastery of Google Ads, Microsoft Ads and Google Ads Editor.
  • Strong skills in core Excel functions, specifically those pertaining to data analysis.
  • Excellent written, verbal, and interpersonal communication skills.
  • Strong presentation skills
  • Excellent organization skills with the ability to manage multiple projects and deadlines effectively within a team environment.
  • Ability to think critically about business problems and propose data-backed solutions.

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • 401K
  • Lifestyle Spending Account
  • Employer Paid Life & Disability Insurance
  • Flexible Time off & Holidays

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