• Set the global paid search vision across mid-market and enterprise segments, with AI-augmented workflows built into every layer • Use Google Ads MCP server integrations to automate campaign management, surface insights, and act on signals faster than manual workflows allow • Deploy AI agents for automated bid adjustments, budget pacing, and anomaly detection across Google and Microsoft Ads • Use Claude Enterprise, Gemini for Ads, and Performance Max AI for keyword research, match type analysis, negative keyword mining, and query categorization • Build and scale AI-generated ad copy and creative testing frameworks — structured, hypothesis-driven, and continuous • Drive bid strategy through AI-powered models, value-based bidding (VBB), and audience signals (RLSA, Customer Match, CRM-based targeting) • Develop SEM playbooks that embed AI into every repeatable workflow, from campaign builds to performance reporting • Partner with Analytics and Data teams to ensure end-to-end visibility into ROI, pipeline contribution, and attribution across campaigns • Own annual and quarterly budget planning, pacing, and forecasting • Close the loop between ad spend and pipeline contribution, from first click to closed-won, in partnership with Analytics • Maintain campaign hygiene: naming conventions, UTM governance, conversion imports, and offline event tracking • Stay ahead of platform AI betas and algorithm updates through direct relationships with Google and Microsoft reps

• Assist in the setup, deployment, and management of multi-channel marketing campaigns • Work within our Marketing Tech Stack to build landing pages, email templates, and automated nurture sequences • Monitor lead flow from marketing campaigns to the sales team • Track and report on key performance indicators (KPIs) such as click-through rates and conversion rates

• Develop and execute a comprehensive demand generation strategy tied directly to pipeline and revenue goals. • Build programs that consistently generate high-quality, sales-ready opportunities. • Leverage AI and automation to improve targeting, personalization, lead scoring, and campaign execution. • Apply predictive analytics to identify high-intent prospects and improve conversion and efficiency. • Continuously evaluate and integrate emerging AI-driven tools into the marketing stack. • Own the funnel from acquisition through conversion, continuously improving conversion rates and pipeline velocity. • Partner closely with Sales and RevOps to ensure strong alignment, clean handoffs, and pipeline quality. • Plan and execute campaigns across channels (paid media, email, content, webinars, events, etc.). • Allocate budget and effort based on performance and ROI. • Build and refine reporting frameworks to measure performance across campaigns and channels. • Translate data into actionable insights that drive decision-making and resource allocation. • Run a high-velocity testing roadmap across messaging, audiences, channels, and offers. • Scale what works and rapidly iterate on what doesn’t. • Partner with Product Marketing on positioning and messaging. • Align with Sales on ICP definition, targeting, and pipeline feedback loops. • Collaborate with RevOps and data teams to ensure scalable systems and accurate reporting.

• Du wirst zum Mitarchitekt unserer Skalierung. • Du baust die Performance-Maschine, die jeden Monat vorhersehbar Leads & Umsatz liefert. • Nach 12–24 Monaten sollst du stolz sagen können: 👉 „Ich war der Performance Marketer, der Finally Freelancing auf 10 Mio. gebracht hat.“ • Kampagnenaufbau, Testing, Skalierung. • Budgetmanagement im hohen 6-stelligen Bereich. • tägliche Optimierung nach KPIs. • Aufbau neuer Funnels. • A/B Testing. • Tracking-Struktur (Pixel, Events, GA4, UTMs). • Du arbeitest eng mit Maruan & unserem Videografen zusammen: du sagst, welche Creatives wir brauchen. • Du testest und iterierst.