• Support omni-channel retention and engagement strategies to drive growth for HOKA across North America • Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms • Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns • Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans • Act as primary contact for internal brand marketing teams and external vendor partners • Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches • Execute geo-targeted campaigns to support wholesale and field events • Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement • Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams • Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities • Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy • Support retention initiatives for HOKA owned retail • Provide guidance and mentorship to Marketing Associates and/or Coordinators

• Own the full referral partnership development process with medium to large health systems, from prospecting through referral readiness and initial referral activation • Build and execute thoughtful, research driven outreach plans tailored to reach health system and market • Lead discovery conversations focused on understanding referral workflows, care gaps, decision criteria, and operational readiness • Build and maintain strong relationships with clinical, operational, and administrative stakeholders through activation • Maintain accurate CRM records and partner status updates • Collaborate closely with Account Managers and cross functional partners • Research and prioritize health system targets using Definitive Healthcare and similar tools • Analyze referral potential and market dynamics to guide targeting and messaging • Share insights with sales leadership to inform partnership strategy • Track outreach and referral performance and recommend adjustments as needed • Support business development initiatives led by senior sales leaders

• Analyzing the market for IT equipment, consumables, and network connectivity services to optimize pricing, quality, and availability. • Negotiating contracts and commercial terms with equipment suppliers and connectivity providers. • Maintaining the approved supplier catalog and managing vendor performance against agreed SLAs. • Managing contracts, budgets, and procurement processes in compliance with corporate policies and controls. • Optimizing and automating IT supply and procurement workflows within the company ERP system. • Collaborating with internal IT, finance, and operations teams to forecast demand and ensure uninterrupted supply.

• Lead engagements with program offices (PEOs, PMWs, PMOs, and equivalent organizations) to identify mission problems that Vannevar Labs’ technology can solve • Translate program needs into technical narratives, clearly explaining how our software and agent-based capabilities map to requirements, constraints, and outcomes • Scope and shape program-based pilots, defining objectives, success criteria, timelines, and pathways to scale • Pitch the technology with credibility, leveraging your mission and domain background to build trust with program managers and technical authorities • Navigate programmatic realities, including requirements development, budgeting cycles, contracting pathways, and stakeholder coordination • Partner closely with product managers and engineers to ensure mission context is accurately reflected in technical scope, tradeoffs, and delivery plans • Convert successful pilots into sustained programs, helping program offices justify follow-on funding and broader adoption • Represent Vannevar Labs within the program ecosystem as a mission-credible, technically fluent partner