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One breed. One feed.
Head of Influencer Marketing
Location
Germany
Posted
49 days ago
Salary
0
Seniority
Lead
Job Description
Head of Influencer Marketing
HEY HOLY
• Own the influencer channel end-to-end, defining strategy, setting operational priorities, and building the operating model • Lead the execution engine — from creator seeding and contracting to content planning, analysis, and optimization • Steer budget allocation and forecasting; manage performance against key KPIs • Conduct weekly performance analyses and creator/content reviews with structured reporting • Manage and develop a small team, improving processes and infrastructure with a focus on AI and automation • Collaborate closely with other departments to ensure seamless execution of activations
Job Requirements
- 6+ years of experience in influencer marketing within e‑commerce/D2C
- Proven experience owning the influencer channel end-to-end
- Strong analytical skills with the ability to interpret relevant KPIs
- Excellent communication, negotiation, and relationship-management skills
- High ownership mentality and drive to scale programs
- Experience building sales-driving campaigns
- Familiarity with complex acquisition funnels is a plus
- Affinity for dogs is a plus
Benefits
- Clear growth trajectory with the opportunity to take on more strategic responsibility as the company scales
- A purpose-driven brand that’s reshaping dog nutrition with real product substance and strong community pull
- Flexible work options: office in Frankfurt am Main, hybrid, or fully remote within Germany — you decide when and where you’re most productive
- Individual training/certification budget: we actively invest in your growth because your development is key to our success
- Access to Corporate Benefits and Wellpass for wellbeing outside of work
- Free HEY HOLY food — because happy dogs are as important as happy people
- 28 vacation days plus Christmas Eve and New Year’s Day off
- We value diversity! 🌈
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