Plaud

• Develop a localized influencer roadmap aligned with Korean cultural nuances and peak shopping seasons (e.g., Chuseok, Seollal, various "Days") • Identify and vet high-alignment creators across YouTube, Instagram, and Naver (Blogs/Café) • Manage talent contracts, usage rights, and localized pricing benchmarks to ensure cost-efficiency • Track and report on KPIs (CPE, CPM, and Conversion) to prove ROI of Korean investments • Collaborate with the global KOL team to bridge influencer wins into PR, Paid Media, and Offline activations

• Localize and execute Plaud’s global integrated marketing campaigns across PR, influencer, digital, retail, and e-commerce channels in Korea. • Translate global strategies into culturally relevant campaigns tailored to Korean audiences and media ecosystems. • Manage local agencies and partners — ensuring assets, tone, and timelines align with Plaud’s brand and product goals. • Collaborate closely with HQ IMC and Product Marketing teams to maintain message consistency and operational efficiency. • Track campaign results, compile post-campaign insights, and provide recommendations to optimize future launches.