• Maintain a consistent and engaging presence across LinkedIn, YouTube, Reddit, Quora and relevant technical communities. • Develop and manage a YouTube content strategy aligned to GTM campaigns and thought leadership, collaborating closely with Product Marketing, Content and Web teams. • Tailor content and engagement approaches for each platform (e.g., YouTube community posts, shorts, playlists; Reddit/Quora threads; AMAs) to reach technical audiences and support new logo growth and expansion pipeline. • Ensure social and community activity aligns with demand generation rhythms, product launches and pipeline goals. • Seed and actively participate in SAP community discussions—especially around PI/PO migration—positioning JSCAPE as a secure, SAP-endorsed alternative. • Build and execute a localized engagement approach for the DACH region in partnership with local advocates, influencers and SAP-focused LinkedIn groups. • Activate employees—especially ELT members—as brand ambassadors by equipping them with messaging, content and tools to share authentically. • Identify and engage key industry influencers and community groups to expand Redwood’s reach and credibility, surfacing opportunities for paid amplification. • Build relationships with influencers and industry voices to co-create YouTube videos, podcast clips and social content aligned to thought leadership themes. • Engage SAP community influencers, partners and customer advocates to amplify Redwood’s SAP-endorsed positioning and modernization narrative. • Implement unified employee-facing messaging to ensure public engagement reflects Command of the Message principles. • Partner with SEO, Content and Product Marketing to position Redwood’s expertise in locations where AI engines source insights (YouTube, Reddit, Quora, Stack Overflow, Medium and industry forums). • Seed and sustain credible, high-value conversations in public/semi-public digital communities so Redwood’s insights are frequently referenced in AI training sources. • Identify emerging conversations gaining traction in AI-indexed environments and activate employee, influencer, or partner participation. • Collaborate with Content and Web teams to optimize metadata, structure and interlinking for AI discovery, snippet retrieval and topic authority. • Track and report new indicators of success—AI search share of voice, inclusion in AI-generated results and content visibility across LLM-indexed ecosystems. • Reinforce Redwood’s SAP Endorsed App authority across public conversations and ensure certification is consistently cited. • Monitor sentiment, audience discussions and engagement patterns to inform GTM messaging, Product insights and content priorities. • Identify high-performing conversations suitable for amplification through Paid, Web, or influencer channels. • Track conversations across YouTube comments, finance ops communities, DevOps groups and cloud-focused forums to shape future positioning and narrative direction. • Growth in social engagement, share of voice, employee advocacy participation, influencer reach, AI search visibility and conversation inclusion.

• Guide clients through the onboarding process, integrating BrightHire into their recruitment tech-stack. • Develop and manage comprehensive project plans in collaboration with customers. Coordinate with cross-functional teams to maintain project alignment and mitigate any risks or issues that arise. Facilitate regular meetings during the onboarding period and provide stakeholders with timely project updates. • Configure and tailor BrightHire solutions to align with client needs, collaborating with several internal teams to solve tricky problems. Support pre-sales solution scoping as appropriate. • Serve as the primary point of contact for customer integration projects with both customers and external partners. • Provide technical support to issues related to the Onboarding process. • Partner with customers to drive early adoption of BrightHire. Consult on change management best practices to overcome obstacles. • Conduct client process discovery and enablement sessions, and advise them on the successful use of BrightHire products and develop tailored materials as needed. • Ensure proactive and transparent communication with clients and internal teams about project progress and challenges. • Design and document onboarding procedures for each segment, creating reusable resources, such as videos, decks, guides, and FAQs, for future implementations and ensuring best practices are woven throughout the experience. • Administer our use of tools to support the onboarding process, such as Dock or other automation tools, promoting a standardized approach across segments.

• Support omni-channel retention and engagement strategies to drive growth for HOKA across North America • Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms • Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns • Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans • Act as primary contact for internal brand marketing teams and external vendor partners • Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches • Execute geo-targeted campaigns to support wholesale and field events • Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement • Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams • Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities • Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy • Support retention initiatives for HOKA owned retail • Provide guidance and mentorship to Marketing Associates and/or Coordinators

• Own the full referral partnership development process with medium to large health systems, from prospecting through referral readiness and initial referral activation • Build and execute thoughtful, research driven outreach plans tailored to reach health system and market • Lead discovery conversations focused on understanding referral workflows, care gaps, decision criteria, and operational readiness • Build and maintain strong relationships with clinical, operational, and administrative stakeholders through activation • Maintain accurate CRM records and partner status updates • Collaborate closely with Account Managers and cross functional partners • Research and prioritize health system targets using Definitive Healthcare and similar tools • Analyze referral potential and market dynamics to guide targeting and messaging • Share insights with sales leadership to inform partnership strategy • Track outreach and referral performance and recommend adjustments as needed • Support business development initiatives led by senior sales leaders