• Define and evolve Garage’s brand identity across all touchpoints (web, product, campaigns, sales materials, and more) • Lead concept development and execution for major campaigns and launches • Build and manage a high-performing creative team across design, content, and potentially video/production • Partner with Growth and GTM to translate business goals into compelling creative that drives measurable outcomes • Establish and maintain a high bar for craft, consistency, and clarity across all creative output • Own creative direction for the website, ensuring it communicates value clearly and converts effectively • Collaborate with Product to ensure brand and UX feel cohesive and intentional • Develop systems, processes, and frameworks to scale creative production without sacrificing quality • Contribute to company strategy as a creative voice at the leadership table

Role Description The ServiceNow Event Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand through physical and digital event experiences. We are looking for an Art Director with an amazing history of concepting and executing both digital and traditional media brand communications. You have experience from initial concept development through delivery of high-quality projects that help drive both brand and business. You must have an exceptional visual design portfolio; event experience is a plus. The Art Director has a unique understanding of strategy and a talent for creative development and meticulous execution. You will be able to work collaboratively with creative team partners, as well as work independently. Some jobs will require you to collaborate with internal and external teams on your ideas and visions, while others will require hands-on design. The Art Director is able to work collaboratively and cross-functionally with other creatives and team members to develop the highest quality of creative content and then own the execution through to completion. Responsibilities - Work closely with the Creative Director and teams on conceptual development, design, and execution across key event briefs. - Partner with a variety of stakeholders across the company to bring our brand to life in new and engaging ways in both physical and digital event experiences. - Create scalable systems and guidelines for Strategic Event ID (Core visual ID, digital, structures, keynote, etc.). - Develop creative ideas that meet project KPIs; test and iterate when necessary. - Work cross-functionally with key event and marketing leads to develop creative concepts and solutions against briefs. - Ownership of large projects through comprehensive presentation decks including presenting creative progress to leadership, gathering actionable feedback and progressing the work. - Ensure the brand is being expressed in an appropriate way, with the highest quality of design and consistency across all projects. - Keen understanding and passion to learn about and share insights on design and industry trends. - Ability to think big while operating at the finest level of detail. - Must be a self-starter while being comfortable collaborating with teams, freelancers, agencies, and production partners. Qualifications - 8+ years experience in art direction and design in a creative agency or in-house team; Event / B2B / tech experience is a plus. - Experience developing projects with creative agencies and internal creative groups; global experience is a plus. - Experience in marketing and brand work with a rich portfolio including digital, print, interactive, website/mobile design, motion, and video. - Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization, including senior leadership. - Hands-on expertise in developing design solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, corporate ID, social, content marketing, and events. - Expert knowledge of creative process (discovery, positioning, brand direction, socialization, activation). - Expert knowledge with all digital creative software tools (Creative Cloud, Figma, Miro). - Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders. - Excellent conceptual and problem-solving skills. - Your dream is to work in a collaborative and creative environment where great ideas are celebrated no matter where they come from. Requirements - For positions in this location, we offer a base pay of $113,700 - $156,300, plus equity (when applicable), variable/incentive compensation and benefits. - Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. - Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. - We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan, and family leave programs. Benefits - Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.

• Own messaging strategy and copy architecture across the funnel (cold traffic → conversion) • Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches • Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs • Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts • Review and refine founder-created content with strategic edits and feedback • Create frameworks/templates that make copy production scalable and consistent • Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary) • Maintain creative vision, quality, and speed across outputs • Run reviews and provide clear, actionable feedback to contractors • Build and maintain the Brand Voice Playbook and messaging guidelines • Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks) • Final sign-off before anything publishes • Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call) • Conduct voice-of-customer research and translate insights into messaging that converts

Lead the visual and creative direction for Animal Health accounts, ensuring campaigns are strategically aligned and visually breakthrough. Mentor teams while driving innovative design standards and client relationships to elevate overall creative...