Role Description The ServiceNow Event Brand & Strategy team is a passionate team of creative thinkers who are responsible for shaping the future of the ServiceNow brand through physical and digital event experiences. We are looking for an Art Director with an amazing history of concepting and executing both digital and traditional media brand communications. You have experience from initial concept development through delivery of high-quality projects that help drive both brand and business. You must have an exceptional visual design portfolio; event experience is a plus. The Art Director has a unique understanding of strategy and a talent for creative development and meticulous execution. You will be able to work collaboratively with creative team partners, as well as work independently. Some jobs will require you to collaborate with internal and external teams on your ideas and visions, while others will require hands-on design. The Art Director is able to work collaboratively and cross-functionally with other creatives and team members to develop the highest quality of creative content and then own the execution through to completion. Responsibilities - Work closely with the Creative Director and teams on conceptual development, design, and execution across key event briefs. - Partner with a variety of stakeholders across the company to bring our brand to life in new and engaging ways in both physical and digital event experiences. - Create scalable systems and guidelines for Strategic Event ID (Core visual ID, digital, structures, keynote, etc.). - Develop creative ideas that meet project KPIs; test and iterate when necessary. - Work cross-functionally with key event and marketing leads to develop creative concepts and solutions against briefs. - Ownership of large projects through comprehensive presentation decks including presenting creative progress to leadership, gathering actionable feedback and progressing the work. - Ensure the brand is being expressed in an appropriate way, with the highest quality of design and consistency across all projects. - Keen understanding and passion to learn about and share insights on design and industry trends. - Ability to think big while operating at the finest level of detail. - Must be a self-starter while being comfortable collaborating with teams, freelancers, agencies, and production partners. Qualifications - 8+ years experience in art direction and design in a creative agency or in-house team; Event / B2B / tech experience is a plus. - Experience developing projects with creative agencies and internal creative groups; global experience is a plus. - Experience in marketing and brand work with a rich portfolio including digital, print, interactive, website/mobile design, motion, and video. - Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization, including senior leadership. - Hands-on expertise in developing design solutions and campaigns across all mediums: advertising, film, websites (desktop/mobile), digital products, corporate ID, social, content marketing, and events. - Expert knowledge of creative process (discovery, positioning, brand direction, socialization, activation). - Expert knowledge with all digital creative software tools (Creative Cloud, Figma, Miro). - Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders. - Excellent conceptual and problem-solving skills. - Your dream is to work in a collaborative and creative environment where great ideas are celebrated no matter where they come from. Requirements - For positions in this location, we offer a base pay of $113,700 - $156,300, plus equity (when applicable), variable/incentive compensation and benefits. - Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. - Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. - We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan, and family leave programs. Benefits - Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.

• Own messaging strategy and copy architecture across the funnel (cold traffic → conversion) • Develop campaign concepts, hooks, angles, and creative strategy for evergreen and launches • Build scalable systems: Brand Voice Playbook, frameworks, templates, SOPs • Write and edit performance copy: paid ads, landing pages, VSL/webinar scripts, email sequences, YouTube scripts • Review and refine founder-created content with strategic edits and feedback • Create frameworks/templates that make copy production scalable and consistent • Brief and direct copywriters/video editors (you won’t design/edit, but you direct execution and potentially rehire if necessary) • Maintain creative vision, quality, and speed across outputs • Run reviews and provide clear, actionable feedback to contractors • Build and maintain the Brand Voice Playbook and messaging guidelines • Own QA and final approvals across all channels (proofing, links, formatting, tone, claims checks) • Final sign-off before anything publishes • Partner with Media Buyer to test and iterate based on performance data (CTR, CVR, VSL watch time, booking rate, revenue per lead/call) • Conduct voice-of-customer research and translate insights into messaging that converts

Lead the visual and creative direction for Animal Health accounts, ensuring campaigns are strategically aligned and visually breakthrough. Mentor teams while driving innovative design standards and client relationships to elevate overall creative...

Title: Art Director, Visuals Location: New York, NY Job Description: The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. About the Role: The New York Times is an industry leader in visual journalism, excelling in photography, video, graphics and design. We want to further use our visual and social expertise to expand our offering and deliver greater concentrations of visual news and lifestyle coverage to social audiences and readers on our platforms. The Digital News Design team is looking for a digitally focused art director and designer. You have experience in visual journalism and social media. You will design and produce material including templates, patterns and unique formats for several platforms, including Facebook, Twitter, Instagram and TikTok. As the senior designer and art director on the Social Visuals team, you will collaborate with reporters, editors, producers and designers to craft digital assets and visual experiences for our various social media channels. You will assess the needs and possibilities for typography, video, photography, illustration, audio, and animations. You will use journalistic judgment, visual creativity and innovation while ensuring accuracy, clarity, and validity of the content presented. You will also ensure the content, templates and story formats produced align with The Times design systems and visual identity guidelines. This role will ensure that it follows the design direction and visual standards of all work produced for our off-platform channels. It will also coordinate visual direction and design with our homescreen and video surfaces within our apps and web platforms. We expect design team members not only to make exceptional contributions to our journalism, but also to engage with others to foster an environment of learning and constructive dialogue about our work. This is an in-office position based in New York and includes regular attendance in the office four days each week. There may be some flexibility to work remotely per your departmental guidance. Responsibilities: - Responsible for the design direction and visual standards of all work produced by Social Visuals for our off-platform channels - Coordinate the design direction and visual standards of work produced for some on-platform packages, surfaces and feeds - Demonstrate expertise, sensitivity and rigorous judgement in crafting digital assets, art direction and visual experiences on platform and for our various social media channels - Mentor the work of our designers and visual strategists who work on our sub-brand, audience, and identity teams - Direct the assignment of illustration, animation and video - Conceive and create original bespoke assets, translating visual and graphic storyforms from on platform for social - Identify story and coverage challenges and opportunities for development - Onboard, train and mentor visual editors (both in-house and temporary placements) on design systems, strategy, workflow and editorial best practices - Optimize social strategy and curation with desk editors and the newsroom at large - Assist the Social Visuals team in determining how to apply resources against various incoming requests and opportunities - Develop, design and standardize core templates and workflow for Social Visuals as well as our branded accounts - Run an in-house training program for new users of Figma - Convey story ideas and complex information with wire-frames or prototypes - Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world - You will report to an assistant editor on Digital News Design Basic Qualifications: - 6+ years of digital design experience - Experience creating presentations that intelligently incorporate audio, video, still images, illustrations and text. - Expertise with Figma, Adobe Photoshop, Illustrator, and Premier. - Strong portfolio of design work - Considerable experience with social media publishing and passion for the possibilities of the Times' visual storytelling off-platform. Preferred Qualifications: - Enthusiasm for designing and making great products and experiences, for current events and The New York Times - Deadline-oriented and experience adapting to change in a daily, unpredictable news production environment. - Open to working a flexible schedule that may include nights and weekends. - Experience with After Effects, designing for motion and animation - A keen interest in and knowledge of NYTimes.com's competitors, both in the United States and abroad - A pragmatic innovator whose solutions elicit responses that justify the effort and investment - Experience conveying story ideas and complex information with wire-frames or prototypes. - UX sensibility - Quick learner with creative ideas - Experience working collaboratively with a mixed-media team This position is represented by the NewsGuild of NY. REQ-020045 The annual base pay range for this role is between: $124,979.94 - $141,000 USD For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside of the U.S., information on benefits will be provided during the interview process. The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For information about The New York Times' privacy practices for job applicants click here. Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times. If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to