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ServiceNow

As the AI platform for business transformation, we're putting AI to work across organizations — freeing people for work that matters. Making old tech work with new tech. Reaching across departments, from the front office to the back office and every office in between. Our ambition? To become the AI defining enterprise software company of the 21st century (or "AI DESCO21C," as we like to call it). With more than 8,100+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be a Fortune 100 Best Companies to Work For® and World's Most Admired Companies™. Explore your future career with us, visit www.servicenow.com/careers. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

Manager, Digital Experience Strategy

ManagerManagerFull TimeRemoteLeadTeam 10,001+Since 2004H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

29 days ago

Salary

0

Seniority

Lead

No structured requirement data.

Job Description

Manager, Digital Experience Strategy

ServiceNow

Role Description This is a full-time role that can be held from one of our US hubs (New York or Boston preferably), or remotely in the United States. ServiceNow is the AI platform for business reinvention — helping large enterprises put AI to work across IT, CRM, employee experience, and beyond. Our digital experience is how we tell that story to the world. The Digital Experience Strategy team at ServiceNow sits at the intersection of strategy and execution. We’re looking for a strategist with a proven track record of creating digital experiences and translating campaign goals into structured customer journeys. Someone passionate about upleveling user experiences, opinionated about connected customer journeys, and ready to lead the vision, strategy and roadmap – prioritizing what gets built, and what doesn’t. This role is a blend of product, digital, UX and marketing. The best candidates want to be at the forefront of AI -- and are extremely creative, hands-on, data-driven and eager to dive into everything and bring their vision to life. Responsibilities - Translate the marketing teams’ campaign ideas into concrete web experience requirements - Drive the Product Roadmap for Digital, prioritizing what drives engagement and moves the needle - Collaborate with Product Marketing, UX, Digital Product Management, Copywriting, Engineering, and agency partners to move from strategy to execution - Leverage UX research, site analytics, a/b test results to guide decision making - Build reusable frameworks that scale across ServiceNow’s solutions (AI, IT, Employee Experience or CRM) without bespoke builds for every product or campaign - Understand different audience segments and ensure experience, messaging and content evolve throughout the buying group journey to improve engagement - Feed performance insights back to the team — journey friction, content gaps, where buyers are stalling - Design cross-channel strategy, with web as the hub — connecting email, social, events and ABM into cohesive, connected experience rather than disjointed touchpoints - Define buying group progression logic, personalization rules, success metrics, a/b tests, how experience adapts based on signals Qualifications - Have 8+ years in digital experience strategy, .com product management, or a hybrid digital/marketing role — shaping website experiences, not just campaign strategy - Have translated marketing campaign goals into concrete digital site requirements - Are opinionated about what good UX looks like and comfortable defending your strategy when stakeholders push back - Think holistically — you connect dots across channels and touchpoints and can't stand disjointed experiences - Make decisions using analytics, UX research, and behavioral data - Can navigate ambiguity and find simple, clear solutions when the problem is messy - Understand B2B buying dynamics and multi-stakeholder decision-making - Can build alignment across marketing and product orgs without losing the thread of what the customer actually needs - Have worked closely with UX, engineering, agencies, and product teams to ship - Can prototype with AI tools like Claude Code Additional Information - Work Personas: We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. - Equal Opportunity Employer: ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. - Accommodations: We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. - Export Control Regulations: For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals.

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