• Agile Management: Support the organization and workflow of requests across Branding, Content, CRM, Growth, and Design teams. • AI Optimization: Act as an enthusiast for new technologies, proposing and applying AI tools to automate repetitive tasks (such as meeting minutes, agenda summaries, and spreadsheet organization). • Project Control: Update timelines and control dashboards, ensuring nothing falls off the radar. • Documentation and Processes: Record action items during meetings and ensure internal processes are documented and up to date. • Cross-Functional Liaison: Facilitate communication among stakeholders and ensure materials and vendors adhere to planned timelines. • Data & Reports: Assist in building performance reports and executive presentations.

• Works closely with operational leadership on maintaining successful property marketing efforts that supports overall leasing efforts of assigned portfolio. • Responsible for leveraging centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for assigned portfolio. • Responsible for analyzing ongoing leasing and marketing performance, as well as preparing and providing performance data reporting to operational leadership and clients. • Responsible for recommending and overseeing the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations. • Participates in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities. • Provides leasing and marketing training and best practices to onsite teams. • Creates additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc. to increase social media presence and drive qualified traffic to the communities. • Creates 30-60-90-day marketing action plans for properties not meeting occupancy goals.

• Coordinate and develop the marketing team, organizing tasks and priorities • Plan and monitor online and offline marketing campaigns • Manage the department budget, ensuring efficiency in investments • Monitor performance indicators and propose strategic improvements • Ensure consistency of brand communication across all channels • Coordinate actions with internal departments and the group's stores

Role Description As a Director, Partner Marketing, you are the strategic architect behind Housecall Pro’s partner growth engine. You lead your team to effectively deliver customer and business value by owning the strategy, execution, and growth of our partner marketing function. You are a builder who thrives at the intersection of B2B and B2B2C motions, equally comfortable activating the pro bases of our largest partners as you are driving lead generation for net-new partner organizations. You coach and develop the careers of your direct reports as they hone their craft. You collaborate cross-functionally to develop strong, trusting connections with stakeholders in Sales, BD, Product, and Brand to turn the partner channel into a durable growth lever. You lead by influence, build trust quickly, and advocate for the partner’s voice to shape the culture and strategy within your area. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: - Define and articulate the strategic vision and direction for the Partner Marketing department, ensuring alignment with HCP’s overall growth objectives. - Oversee the development and execution of integrated, omni-channel campaigns (i.e. email, webinars, live events, direct mail, retail media networks) to drive Pro enrollments. - Lead, coach, and grow the partner marketing team, setting a high bar for craft, accountability, and operational excellence. - Own the enrollment goal for the partnerships channel, executing B2B2C go-to-market motions in collaboration with major partners. - Design and execute an ABM-lite motion for prioritized Key Accounts to generate qualified leads for new partner organizations. - Collaborate with other executives and departments to ensure partner programs plug cleanly into the broader growth engine and lifecycle workflows. - Establish KPIs and metrics to monitor the effectiveness of partner initiatives and make data-driven adjustments to improve ROI. - Oversee the department’s budget, resource planning, and agency relationships to ensure optimal use of resources. - Encourage and drive innovation by identifying new partner playbooks that go beyond traditional co-marketing. - Serve as the department’s key representative at executive meetings, advocating for the partner channel’s contributions to the business. Qualifications - 10+ years of marketing experience, with 4+ years leading partner, channel, affiliate, or B2B2C marketing. - Proven track record of hitting acquisition goals by activating a partner's customer or member base. - Experience owning B2B lead generation and ABM motions from target selection through pipeline delivery. - Hands-on expertise running integrated campaigns across email, webinars, live events, and paid media. - Strong commercial instincts with the ability to manage unit economics and hold your own with Sales and Finance leaders. - Previous experience building and scaling high-performing marketing teams. - Experience in vertical SaaS, home services, or marketing to franchise/multi-location customers is a plus. - Bachelor’s degree or equivalent work experience. Requirements - Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale. - Exceptional relationship builder who moves work forward through influence and trust. - Clear, credible communicator who can simplify complex partnership structures for executive audiences. - Energized by a "blank page" environment and the opportunity to build a function from the ground up. - High level of ownership and an obsession with finding creative solutions for our partners and Pros. Benefits - A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k). - Paid holidays and flexible, take-it-as-you-need-it paid time off. - Equity in a rapidly growing startup backed by top-tier VCs. - Monthly tech reimbursements. - A culture built on innovation that values big ideas, no matter where they come from.