Role Description As a Director, Partner Marketing, you are the strategic architect behind Housecall Pro’s partner growth engine. You lead your team to effectively deliver customer and business value by owning the strategy, execution, and growth of our partner marketing function. You are a builder who thrives at the intersection of B2B and B2B2C motions, equally comfortable activating the pro bases of our largest partners as you are driving lead generation for net-new partner organizations. You coach and develop the careers of your direct reports as they hone their craft. You collaborate cross-functionally to develop strong, trusting connections with stakeholders in Sales, BD, Product, and Brand to turn the partner channel into a durable growth lever. You lead by influence, build trust quickly, and advocate for the partner’s voice to shape the culture and strategy within your area. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: - Define and articulate the strategic vision and direction for the Partner Marketing department, ensuring alignment with HCP’s overall growth objectives. - Oversee the development and execution of integrated, omni-channel campaigns (i.e. email, webinars, live events, direct mail, retail media networks) to drive Pro enrollments. - Lead, coach, and grow the partner marketing team, setting a high bar for craft, accountability, and operational excellence. - Own the enrollment goal for the partnerships channel, executing B2B2C go-to-market motions in collaboration with major partners. - Design and execute an ABM-lite motion for prioritized Key Accounts to generate qualified leads for new partner organizations. - Collaborate with other executives and departments to ensure partner programs plug cleanly into the broader growth engine and lifecycle workflows. - Establish KPIs and metrics to monitor the effectiveness of partner initiatives and make data-driven adjustments to improve ROI. - Oversee the department’s budget, resource planning, and agency relationships to ensure optimal use of resources. - Encourage and drive innovation by identifying new partner playbooks that go beyond traditional co-marketing. - Serve as the department’s key representative at executive meetings, advocating for the partner channel’s contributions to the business. Qualifications - 10+ years of marketing experience, with 4+ years leading partner, channel, affiliate, or B2B2C marketing. - Proven track record of hitting acquisition goals by activating a partner's customer or member base. - Experience owning B2B lead generation and ABM motions from target selection through pipeline delivery. - Hands-on expertise running integrated campaigns across email, webinars, live events, and paid media. - Strong commercial instincts with the ability to manage unit economics and hold your own with Sales and Finance leaders. - Previous experience building and scaling high-performing marketing teams. - Experience in vertical SaaS, home services, or marketing to franchise/multi-location customers is a plus. - Bachelor’s degree or equivalent work experience. Requirements - Track record of integrating AI and emerging technologies into organizational strategy and operations to accelerate innovation and scale. - Exceptional relationship builder who moves work forward through influence and trust. - Clear, credible communicator who can simplify complex partnership structures for executive audiences. - Energized by a "blank page" environment and the opportunity to build a function from the ground up. - High level of ownership and an obsession with finding creative solutions for our partners and Pros. Benefits - A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k). - Paid holidays and flexible, take-it-as-you-need-it paid time off. - Equity in a rapidly growing startup backed by top-tier VCs. - Monthly tech reimbursements. - A culture built on innovation that values big ideas, no matter where they come from.

• Lead the strategic development of campaigns, launches, and brand narratives with a strong creative foundation. • Drive ideation, concepting, and creative direction processes, connecting strategy and execution. • Develop master concepts and creative territories for brands, collections, and special projects. • Serve as a creative and strategic reference for squads and multidisciplinary teams. • Translate cultural, behavioral, and market insights into relevant, actionable ideas. • Ensure narrative and conceptual consistency across all brand touchpoints (online and offline). • Challenge the team with new approaches, formats, and languages. • Support strategic decisions with a long-term brand perspective. • Conduct qualitative research and desk research on consumers, behavior, culture, and trends. • Analyze market movements, reference brands, competitors, and national and international benchmarks. • Connect quantitative and qualitative data to the development of strategies and concepts. • Transform research into frameworks, strategic narratives, and clear creative briefs. • Act as guardian of strategic insights, ensuring consistency and continuous evolution of brands. • Structure post-campaign learnings and strategic improvement cycles.

• Define and drive Smartsheet's global partner marketing strategy, aligned to FY27 pipeline and ARR targets across AMS, EMEA, and APJ — then own execution against it • Build and manage the partner marketing calendar and roadmap, from co-sell activation and joint field plays to partner-led demand programs and executive engagement • Develop co-marketing materials, joint solution briefs, and GTM field plays that translate partner relationships into pipeline — and personally activate them alongside regional partner marketers • Build and maintain senior relationships with strategic partners, including hyperscalers, LLM providers, GSIs • Serve as the strategic and executional partner to regional field marketing managers (AMS, EMEA, APJ) setting the global framework and then rolling up your sleeves to activate it in each geo alongside them • Localize global partner programs for regional markets, working directly with field marketing teams to adapt messaging, assets, and plays to local partner dynamics • Align closely with Sales, Partner, and Demand Generation on partner-sourced and partner-influenced pipeline goals • Represent Partner Marketing in cross-functional planning cycles, including QBRs, ENGAGE, and field leadership planning • In partnership with Product Marketing, develop partner enablement assets, co-branded content, joint solution briefs, and activation playbooks that scale across regions • Track, report, and optimize partner marketing contribution to pipeline and revenue • Manage partner marketing budget with rigor, including MDF optimization

• Own end-to-end paid media strategy across TikTok and other paid social channels (Meta, etc.) • Lead campaign planning, structure, and execution across multiple DTC client accounts • Set performance targets (CPA, ROAS, MER) and ensure consistent achievement or improvement • Scale accounts aggressively while maintaining efficiency and profitability • Analyze TikTok Shop performance, attribution, and full-funnel metrics to inform strategy • Lead testing frameworks across creatives, audiences, offers, and landing pages • Partner closely with creative strategists to guide high-performing ad concepts and iteration cycles • Identify growth opportunities and proactively present strategic recommendations to clients • Build and refine internal playbooks, processes, and best practices for media buying • Troubleshoot performance issues quickly and implement solutions at scale • Mentor and support junior media buyers, providing feedback and guidance on campaign management • Review account performance and ensure high standards across all managed accounts • Help train new hires on platform best practices, tools, and internal processes • Contribute to building a high-performance, data-driven media buying team