• Participate in the formulation of national launch strategies for new products and serve to orchestrate regional tactical execution. • Deliver new approved products’ presentations after launch, to ensure education and knowledge of customers and support AMs’ selling process. • Educate and train physicians, clinical personnel, including OR staff on Alcon ATIOL and base lenses to ensure a successful outcome for the patient. Answer a wide range of question concerning applications, as well as clinical technique related to ATIOL and base lens implants. Provide ongoing support on patient selection, biometry calculation, keratometry, IOL selection and reimbursement. • Demonstrate clinical competence and product knowledge to customers ( Physicians, Nurses, Technicians ) during each presentation and irrespective of existing or non-existing relation, fostering perception of Alcon’s excellence in the surgical field. • Support perception of Alcon’s products (IOLs and new products) as top of line, helping customer understand a product’s benefits from a clinical as well as from a business perspective, via targeted account planning. • Support Account Managers Business plan execution through excellent presentations and identification of further training and support needs in customers. • Completion of all administrative tasks in a timely manner including (but not limited to) CRM completion. • IOL Specialists, through their expertise and commitment, is a key contribution to Alcon perception in the eyes of the customers. • Liaising with AMs and under the supervision of ASD’s/Assoc Dir of Marketing, IOL PS will assist 20-25 key targets accounts in maximizing their business potential through practice development initiatives and clinical expertise, resulting in increased sales of the Alcon Intraocular Lens Products and related diagnostic equipment. • Provides Practice development services to help target accounts prepare for successful adoption of Alcon Refractive IOL technologies. These include customer service audits, operational efficiency / scheduling reviews, strategic planning and internal / external marketing and communication. • Responsible for effective expenditure of company resources & money. Productive utilization of time. • Provide practice-development services to prepare clinics for refractive technologies. • Support regional marketing plans and limited market releases. • Collaborate with Account Managers to define regional targets and complete CRM tasks.

• Manage a high-stakes portfolio: Shape and scale a multi-state homeowner's portfolio with direct impact on growth, profitability, and risk strategy. • Operate at the center of the business: Work across underwriting, pricing, technology, and customer experience—where the most critical decisions get made. • Build and lead a high-performing team: Develop and empower product managers to deliver complex initiatives and raise the bar on product excellence. • Turn strategy into real-world outcomes: Take products from concept to market—and then continuously refine them based on performance, data, and market dynamics. • Drive measurable business results: Drive product performance end-to-end, from loss ratio and growth to mix and expense management. • Modernize how we build insurance products: Integrate new data sources, tools, and digital capabilities to improve pricing precision, underwriting, and speed to market. • Shape the future of property insurance: Influence underwriting strategies, product design, and portfolio decisions in a rapidly evolving risk environment (cat, climate, regulation). • Partner with top talent across the enterprise: Collaborate with Actuarial, Data Science, Technology, and more to solve complex, high impact problems. • Continuously improve and innovate: Find opportunities to enhance product features, streamline processes, and strengthen our competitive position. • Have a real voice at the table: Engage with senior leadership to influence strategy, prioritize investments, and drive enterprise level decisions.

• Manage the day-to-day operations of the Implementation Consulting team, including recruiting, coaching, mentoring, and engaging consultants to raise the bar for customer success and satisfaction. • Anticipate, plan, and manage the transition of customer accounts between Implementation Consultants to optimize satisfaction and workloads. • Supports Implementation Consultants to manage the initial onboarding process, specifically focused on understanding client goals, their business, their data, and ensures quality of product configuration for clients. • Review and develop Implementation through performance management and training initiatives, providing leadership knowledge and guidance to colleagues in the Customer Success department. • Promote and maintain a congenial, productive, collaborative, and service-oriented work culture within the Implementation Consultant team. • Guide the team to successfully collaborate with Assent’s remote international workforce to facilitate productivity and effectiveness. • Partner with members of the assigned account team to support customer escalations and ensure timely resolution. • Provide timely and valuable feedback and recommendations to the Directors on the requirements and needs of the function to meet objectives. • Track and report on important business KPIs to monitor team performance and identify areas for improvement. • Advocate and cooperate with all internal groups to ensure alignment on special projects and execution, driving continuous improvement and efficiency within the Implementation Consultant groups. • Stay current with regulatory updates to best support the team and customers, ensuring compliance with relevant standards. • Collaborate with Supplier Success, Sales, and Data management on process improvements and shared team goals to enhance customer value and delivery.

SEO Manager Hybrid Digital Marketing Full time Milwaukee, Wisconsin, United States Description Lightburn is a 20-person digital agency in Milwaukee, WI. We work across a range of industries, with a strong concentration in B2B and manufacturing clients. We're looking for an SEO Manager to own search strategy across our client portfolio. The right candidate is someone who thinks deeply about how content, site structure, and search intent connect, and who stays genuinely curious about where search is headed. This role is equal parts research, strategic thinking, and execution. You'll work closely with other members of our digital marketing team to develop keyword strategies, shape content recommendations, and build visibility for clients in a landscape that now includes AI-generated answers alongside traditional rankings. Search is changing fast, and this role will evolve with it. NOTE: We strongly prefer candidates local to the Milwaukee area, but will consider remote candidates with the right qualifications.   What you'll be responsible for: Content Strategy & Research - Keyword research and search intent analysis that shape recommendations for site structure, new pages, and content priorities - A point of view on how and why clients should show up in AI-driven search experiences, not just traditional results - Content briefs and optimization roadmaps that give our team and clients something concrete to act on   Execution & Optimization  - On-page and technical SEO work across client sites - Partnering with developers on technical priorities - Experiments designed to test hypotheses and move the needle   Performance Insights & Reporting  - Clear reporting on search performance and trends using modern reporting tools - A role in defining how we measure SEO success as the discipline evolves - Recommendations that clients and internal teams can actually use   What to Know About This Role  This role balances strategy and execution, with a strong emphasis on content-side thinking. You'll develop SEO roadmaps and content recommendations, and you'll also get into the work of running experiments, analyzing results, and iterating. You'll have real autonomy as you build expertise with our clients. SEO is changing rapidly, and intellectual curiosity is as important here as technical skill. You'll be part of defining how we measure success in a world where visibility matters as much as clicks. Requirements Skills and Experience Required - 4+ years of experience in SEO or digital marketing with a strong SEO focus - Agency or professional services experience strongly preferred - Proven ability to develop SEO strategy and content optimization roadmaps - Strong keyword research and search intent analysis skills that translate into real recommendations - Experience developing content briefs and site structure recommendations - Technical SEO fluency: site structure, crawlability, structured data, page speed - Comfort working across multiple client accounts with different industries and needs - Strong written and verbal communication skills Other Attributes We Love  - Genuine curiosity about how search algorithms work and where the industry is headed - A point of view on generative search and AI-driven visibility, even if you're still developing it - Ability to balance strategic thinking with hands-on execution - Entrepreneurial spirit and comfort with increasing autonomy - Collaborative attitude and willingness to share what you're learning with the team   Benefits - Competitive salary basted on experience and industry-leading benefits, including generous vacation, flexible schedule, dental and medical insurance, 401(k), and all sorts of other fun stuff.