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Innovating business travel with a free-to-use hotel booking platform.
Senior Principal, Growth & AI Systems
Location
United States
Posted
48 days ago
Salary
$142.4K - $197K / year
Seniority
Senior
Job Description
Senior Principal, Growth & AI Systems
Hotel Engine
• Build a MarTech infrastructure to support a Growth team with ambitious targets allowing us to seamlessly enrich our 1P data and connect with our ideal clients. • Implement and own our attribution infrastructure in partnership with our Analytics and Product teams to ensure proper measurement is feeding how we report impact • Drive measurable improvements in Google Optimization Score and Meta EMQ score by feeding platforms the full conversion funnel, not just platform-reported events • Partner with the analytics team to define which events and audiences flow into our media platforms and in what format • Audit existing AI experiments across the Performance Marketing team; consolidate, kill what isn't working, and build a maintained skill library to supercharge our team • Build and document repeatable AI workflows for audience segmentation, creative brief generation, channel optimization, performance reporting, and channel expansion • Evaluate, onboard, and own AI tools relevant to performance marketing including vendor relationships and team training • Maintain the team's AI system over time as models, tools, and channels evolve — this is not a "set it and forget it" role • Build the measurement and signal architecture for each new channels before launch – defining the "channel readiness checklist" that net-new channels must meet before spend begins • Own the unified performance dashboard that surfaces channel health, spend efficiency, and optimization signals to the team and leadership • Build automated alerts and anomaly detection so Performance Managers spend less time on reporting and more time on strategy • Partner across the Growth and Ops team on tooling overlap – you own AI and signal systems
Job Requirements
- 7-10 years in marketing technology, performance marketing, or growth engineering
- You've personally implemented or managed complex marketing systems, CAPI, or similar signal infrastructure
- Comfortable working in APIs, no-code automation tools, and SQL at a functional level
- You've used AI tools in a marketing context and understand how LLMs, automation, and data pipelines fit together
- Experience working alongside or within a data/analytics team, you understand how to consume data infrastructure
- Systems thinker who can see how a broken upstream field creates a cascade of bad downstream optimization decisions
- Curious about AI and what can be built, you’re constantly evaluating tools on outcomes
- You can translate between marketing language and technical language with equal fluency – comfortable in a room with the analytics team in the morning and a Performance Manager in the afternoon
- Bias toward shipping things the team uses, not elegant systems nobody touches
- You are NOT a marketing generalist who "also knows some AI tools" – technical depth on signal and attribution is non-negotiable
- This is an IC role, not a management role – you build, you don't direct.
Benefits
- Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
- Benefits: Check out our full list atengine.com/culture.
- Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.
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