• Partner with the VP of Campaigns and Senior Director of Marketing Strategy to define and execute the AI enablement roadmap across all five pillars: email marketing, digital and web, campaign marketing, QBR reporting, and ICP ownership. • Design, document, and maintain the workflows, training, and best practices that help the marketing team adopt AI in their day to day. • Own email marketing AI including copy generation, subject line optimization, dynamic personalization, and send-time intelligence. Ensure all output meets Emplifi brand and tone standards. • Own SEO strategy, web performance, and digital experience. Drive organic search rankings, site visitor growth, and conversion optimization, applying AI tools to accelerate content production, keyword analysis, personalization, and on-page optimization. • Own campaign marketing AI across the full lifecycle: lead scoring, multi-touch nurture, account-based targeting, and campaign orchestration. Ensure campaigns are tracked, measurable, and easy for the team to manage. • Own ICP definition and continuous refinement using intent data, firmographic signals, and AI enrichment tools. Keep ICP current and aligned with marketing and sales, feeding intelligence into email, web, and campaign systems. • Provide digital delivery services to the broader marketing team across webinars, ebooks, whitepapers, webpages, email, paid ads, and social ads. Manage paid media programs and report on their contribution to pipeline. • Maintain and grow the lead database through ongoing nurture and net new acquisition. • Partner with BDR management to ensure marketing-sourced leads convert at healthy rates. • Design and maintain automated QBR reporting frameworks and dashboards covering campaign performance, website analytics, email analytics, ABM platform, paid media, and social audience growth. Translate complex data into board-ready insights and automate reporting to reduce manual effort. • Evaluate, onboard, and manage AI and marketing technology vendors. Work with an internal AI team to support technical integrations and enforce governance standards for AI-generated content including brand compliance, data privacy, and accuracy review.

• Build AI-powered tools to automate bid strategy analysis, budget pacing alerts, creative performance scoring, and anomaly detection across paid channels (SEM, Meta, Affiliate, YouTube, etc.) • Develop AI workflows for ad copy generation, creative brief automation, image asset variation at scale, and creative performance feedback loops between analytics and the studio team • Implement AI-driven personalization and send-time optimization across email, SMS, push, and in-app channels; build agentic workflows that pull Snowflake data, generate segment logic, and trigger Braze campaigns with minimal manual intervention • Automate LP variant generation, headline testing ideation, and personalization logic by audience segment or traffic source • Build internal AI tools — dashboards, Slack bots, report generators — that reduce repetitive analytical work and accelerate decision-making across the team • Partner with Product and Engineering to identify where AI-powered features (recommendations, dynamic content, smart nudges) can accelerate funnel conversion and retention • Evaluate, implement, and maintain the AI/ML toolstack that powers Growth — from LLM APIs to workflow orchestration tools to data pipelines

• Build AI-powered tools to automate bid strategy analysis, budget pacing alerts, creative performance scoring, and anomaly detection across paid channels (SEM, Meta, Affiliate, YouTube, etc.) • Develop AI workflows for ad copy generation, creative brief automation, image asset variation at scale, and creative performance feedback loops between analytics and the studio team • Implement AI-driven personalization and send-time optimization across email, SMS, push, and in-app channels; build agentic workflows that pull Snowflake data, generate segment logic, and trigger Braze campaigns with minimal manual intervention • Automate LP variant generation, headline testing ideation, and personalization logic by audience segment or traffic source • Build internal AI tools — dashboards, Slack bots, report generators — that reduce repetitive analytical work and accelerate decision-making across the team • Partner with Product and Engineering to identify where AI-powered features (recommendations, dynamic content, smart nudges) can accelerate funnel conversion and retention • Evaluate, implement, and maintain the AI/ML toolstack that powers Growth — from LLM APIs to workflow orchestration tools to data pipelines

Role Description We are looking for detail-oriented AI Data Trainers to evaluate how AI systems personalize responses using real user data. You will interact with AI models, assess outputs, and provide structured feedback — focusing on accuracy, safety, personalization quality, and correct use of personal data. This role is especially suited for candidates with a strong interest in fitness, nutrition, and digital health experiences. NOTE: must have either a Google Pixel device or a Fitbit watch (Apple Watch devices are not permitted) Commitments Required: 8 hours per day with an overlap of 4 hours with PST. Employment type: Contractor assignment (no medical/paid leave) Duration of contract: 10 weeks+ Location: INDIA Responsibilities - Conduct multi-turn conversations with AI models and compare response quality across variants - Evaluate outputs for: - Accuracy and grounding - Personalization quality - Safety and responsible data usage - Test predefined health & wellness scenarios (fitness, activity tracking, nutrition, habits) - Identify issues such as: - Incorrect personalization - Hallucinations or reasoning gaps - Data misuse or privacy risks - Provide clear, structured feedback and evaluation notes - Maintain consistency and attention to detail across repeated evaluations Requirements - Must be 18+ years old - Must operate using en-IN language settings (India-based context required) - Must use a primary, actively used personal Google account (with real usage history) - Must own and actively use a Fitbit device or Pixel Watch