• Own the end-to-end MDF lifecycle, including proposal development, submission, execution, proof of performance, and reimbursement • Maximize available partner funding and ensure timely, accurate MDF utilization with measurable ROI • Build and launch co-branded campaigns that include but are not limited to; digital advertising, events, content syndication, and solution-based messaging • Work closely with Strategic Alliances, Sales, and Engineering to ensure marketing strategies directly support partnership and revenue objectives • Track, measure, and report on campaign performance, lead conversion, MDF ROI, and incentive program impact using standardized dashboards

• Assist in the development and execution of marketing campaigns across multiple channels (digital, social, email, events, etc.). • Support the creation of marketing materials including flyers, social media graphics, presentations, and digital advertising using Adobe Creative Cloud products (Illustrator, Photoshop, InDesign, etc). • Assist in the planning and coordination of conferences, trade shows, and company events, including logistics and vendor management. • Monitor website traffic, social media engagement, and other key performance indicators using tools like HubSpot, Google Analytics, Google Sheets, etc. • Assist in content creation, including copywriting for social media posts, blog articles, and email newsletters. • Collaborate with internal teams and external vendors to coordinate marketing initiatives and ensure deadlines are met. • Champion ideas in team brainstorming sessions and take ownership of special marketing projects from kickoff to completion.

• Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment. • Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. • Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. • Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. • Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform). • Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention). • Write and iterate compelling, on-brand emails and in-product messages that drive action. • Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.

• Generate a constant pipeline of bold, unconventional stunt ideas designed to earn attention from business travel decision-makers and drive broader brand awareness. • Rapidly ideate across formats, including physical installations, OOH stunts, digital-first activations, creator and influencer partnerships, and hybrid concepts. • Own execution end-to-end: concept, scoping, production, launch, and post-activation measurement. • Build and manage a bench of contractors and production partners to scale activations without scaling headcount. • Identify and activate culturally timely moments where Engine can show up in unexpected, earned-first ways. • Partner with brand, creative, and the broader performance team so stunts feed brand search volume, SOV, and CAC efficiency across paid channels. • Work opportunistically with partnership and sponsorship deals as fuel for stunts, turning signed partnerships into cultural moments rather than just logo placements. • Define measurement for every activation before it launches: what signal counts as a win, what counts as a flop, and what it means for the paid funnel. • Manage activation budget and allocate across scrappy, repeatable stunts versus high-investment flagship moments.