• Design and implement comprehensive lifecycle programs (onboarding, activation, engagement, retention, advocacy) for Engine's core travel platform, including journeys that drive deeper adoption of platform features at the right moment. • Create delightful, data-informed user journeys that guide customers from initial signup through power user adoption. • Build a rigorous testing framework to validate messaging, timing, channel mix, and segmentation strategies. • Partner closely with Product Managers and Product Leads to align lifecycle programs with product priorities and feature releases. • Independently build and launch lifecycle campaigns in Customer.io (or equivalent platform). • Own ongoing cohort behavior, identify drop-off points, and translate data into actionable insights that improve product metrics (activation rate, feature adoption, retention). • Write and iterate compelling, on-brand emails and in-product messages that drive action. • Determine the right mix of email, in-product messaging, and other channels to reach users at the right moment with the right message.

• Generate a constant pipeline of bold, unconventional stunt ideas designed to earn attention from business travel decision-makers and drive broader brand awareness. • Rapidly ideate across formats, including physical installations, OOH stunts, digital-first activations, creator and influencer partnerships, and hybrid concepts. • Own execution end-to-end: concept, scoping, production, launch, and post-activation measurement. • Build and manage a bench of contractors and production partners to scale activations without scaling headcount. • Identify and activate culturally timely moments where Engine can show up in unexpected, earned-first ways. • Partner with brand, creative, and the broader performance team so stunts feed brand search volume, SOV, and CAC efficiency across paid channels. • Work opportunistically with partnership and sponsorship deals as fuel for stunts, turning signed partnerships into cultural moments rather than just logo placements. • Define measurement for every activation before it launches: what signal counts as a win, what counts as a flop, and what it means for the paid funnel. • Manage activation budget and allocate across scrappy, repeatable stunts versus high-investment flagship moments.

• Own paid media strategy and execution across Meta, Google, TikTok, and YouTube. • Drive acquisition efficiency and measurable growth across consumer brands. • Optimizing CAC, ROAS, LTV, and channel efficiency targets. • Collaborate with brand teams for creative testing. • Implement tracking, attribution, and measurement infrastructure. • Weekly performance reporting to OpCo leads and the executive team.

• Build and execute integrated campaigns aligned to company priorities, product launches, industry moments, and revenue goals. • Translate messaging and positioning into campaign plans spanning digital, email, content, webinars, field programs, events, partner motions, and customer expansion opportunities. • Develop campaign briefs, timelines, workflows, and success metrics to ensure flawless execution. • Manage campaign calendars and coordinate launches across multiple concurrent priorities. • Serve as the central quarterback across Field Marketing, Events, Partner Marketing, Customer Marketing, Product Marketing, Sales, BDR, Creative, and Operations teams. • Ensure messaging consistency, timing alignment, and accountability across stakeholders. • Help unify multiple tactics into one coordinated market motion rather than disconnected activities. • Support sellers and BDR teams with campaign context, messaging, and activation plans. • Build campaigns that create net-new pipeline, accelerate open opportunities, and support expansion within existing accounts. • Partner with Sales, BDR, and Customer Marketing teams to align campaigns to funnel priorities and territory needs. • Support account-based and segment-based campaign motions for priority accounts and buying groups. • Define campaign KPIs including engagement, meetings, pipeline creation, influenced pipeline, velocity, attendance, and ROI. • Analyze campaign performance and recommend optimizations to improve outcomes. • Run testing across offers, audiences, messaging, and channels to continuously improve results. • Present campaign insights and business impact to leadership. • Partner with Marketing Operations to target priority accounts, personas, industries, customer segments, and regions. • Help operationalize ICP-based campaigns and tiered targeting strategies. • Ensure personalization is used where it drives the most impact. • Use AI tools to accelerate campaign planning, content creation, reporting, testing, and operational efficiency. • Bring new ideas that improve speed, quality, and campaign performance.