• Drive growth initiatives across the backer journey optimising discovery conversion rates and user engagement across web and mobile platforms. • Partner with marketing, insights, and engineering teams to develop and test growth hypotheses, using A/B testing and other experimental frameworks to validate approaches. • Own significant and complex business objectives (OKRs) that drive key growth metrics such as backer acquisition, engagement and retention, identifying and recommending success metrics that enable meaningful ways to measure progress through a strategic 6-month roadmap. • Communicate user problems, business opportunities, team roadmaps, on-going updates, and project/OKR results clearly and effectively to a variety of audiences (e.g., executive stakeholders, product team, people with and without technical expertise). • Manage important business relationships with leadership team, key stakeholders, and sometimes key third-party partners to achieve long-term company goals. • Work closely and collaboratively with a team of engineers, designers, and other product managers as well as non-technical stakeholders to plan, develop, and release work across web and mobile platforms. • Ensure new features are built with feedback from Outreach, Community Support, and Marketing, and work closely with the GTM teams on all features to ensure products are launched with the right messaging and impact. • Manage complex roll-outs, including coordinating QA and cross-platform releases (web and mobile apps), and working closely with cross-functional partners such as Legal, Product Marketing, Trust and Safety, and Community Support.

• Lead execution of SDLCNext delivery, translating stakeholder needs into prioritized backlog, user stories, and release-ready capabilities across the full lifecycle (requirements, development, testing, deployment, sustainment) • Own backlog management and Agile execution, including prioritization of ITSM tickets, enhancement requests, and technical debt, along with backlog refinement, sprint planning, and release coordination • Plan and execute platform enhancements and roadmap delivery, including capability block releases and critical implementations aligned to DHMS priorities • Identify and mitigate risks impacting delivery, platform performance, or stakeholder alignment • Oversee ITSM operations and platform sustainment, including management of incidents, service requests, change activities, and requirements/test workflows • Ensure ticket throughput, SLA adherence, and platform stability across day-to-day operations • Identify opportunities to automate ITSM workflows, including incident routing, service request handling, and change management processes • Drive implementation of automation solutions within Jira and related tools to reduce manual effort and improve operational efficiency • Oversee Atlassian platform governance and optimization, including Jira, Confluence, and JSM configuration, performance tuning, and alignment with enterprise standards • Design and optimize workflows, data structures, and configurations to support SDLC and ITSM processes • Drive adoption of automation capabilities within Jira (e.g., automation rules, integrations, plugins) to improve consistency and scalability • Support migration to Atlassian Cloud to preserve platform continuity through Jira Data Center EOL • Automate and redesign SDLCNext workflows to improve end-user experience and streamline execution across programs and services • Transform Process & Tools (P&T) operations by reducing manual work through Jira automation, integrations, and AI-enabled solutions • Identify and implement AI-driven opportunities to improve workflow efficiency, data quality, and decision-making across SDLC and ITSM processes • Drive continuous improvement in how SDLCNext and supporting teams operate, including interfaces with external partners, through automation and scalable system design • Track and report on platform and delivery performance metrics (e.g., ticket throughput, SLA adherence, backlog health) • Use metrics and operational insights to drive prioritization, performance improvements, and corrective actions • Lead and manage a team of personnel supporting ITSM operations and platform enhancements, providing daily direction and performance oversight • Manage team capacity, workload distribution, and resource allocation across operations and enhancement efforts • Serve as primary advisor to Government Product Manager and stakeholders, aligning priorities across DHMS programs • Maintain regular communication with stakeholders, providing updates on platform performance, enhancement progress, and service impacts

• Define and drive the strategy for Data Capture in line with the Group's vision and priorities, with a clear thesis and quarterly sequencing for 2026 and 2027 • Lead the replatforming of the surface into composable primitives consumable across multiple surfaces in the organisation • Define and ship the AI-native evolution of Data Capture: Smart Blocks, AI-moderated interviews, voice and video respondent flows, and the primitives that make them composable • Partner with Typeform AI to land agentic respondent experiences in production at the scale of 500 million responses a year, without fragmenting the core platform • Hold the quality bar across the group on specs, discovery, instrumentation, and craft • Partner closely with engineering on architectural decisions that shape the future of the platform • Work cross functionally with engineering, design, research, and product leadership to align on priorities and technical direction • Leverage AI tools to accelerate discovery, analysis, documentation, and decision making. • Use data and customer insight to identify opportunities and measure product impact. • Show strong ownership and high agency: proactively identify risks, unblock teams, and push things forward • Work cross functionally with engineering, design, research, marketing, customer success, and sales to align on priorities and technical direction • Monitor competitors, market trends, and shifts in customer expectations to identify opportunities and guide strategy

• Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics. • Lead a product development team to deliver on your vision and user/business outcomes. • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences. • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses. • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap. • Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products. • Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency. • Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools. • Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack. • Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly. • Ability to manage Shopify site, apps and funnel optimizations for ecommerce.