• Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics. • Lead a product development team to deliver on your vision and user/business outcomes. • Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences. • Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses. • Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap. • Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products. • Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency. • Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools. • Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack. • Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly. • Ability to manage Shopify site, apps and funnel optimizations for ecommerce.

• Lead, mentor, and develop the Product Management team, empowering them to design and launch innovative products with speed and excellence.• Define and evangelize the product vision and strategy, grounded in a deep understanding of the market, ongoing Business Discovery processes, and customer needs, ensuring alignment with the company’s overall objectives.• Lead strategic management and prioritization of the product portfolio/ecosystem, ensuring convergence and synergy among solutions to create a seamless, high-value customer experience aligned to their journey.• Identify and map new product opportunities or significant improvements, using quantitative and qualitative data to inform prioritization decisions.• Foster a culture of experimentation and rapid learning, encouraging the team to test hypotheses, iterate continuously, and apply frameworks such as Design Thinking and Lean Startup.• Ensure effective implementation and continuous improvement of agile methodologies (such as Scrum, Kanban) within the team to accelerate delivery of value.• Facilitate and promote effective collaboration between Product, Design, Engineering, Sales, Marketing, and other relevant areas/BUs, ensuring cohesive and integrated execution of strategy.• Stay up to date on trends, competitors, and best practices, using that knowledge to keep our products competitive and innovative.• Build relationships and communicate transparently with stakeholders (executives, partners, etc.), ensuring alignment with the product vision and progress.

• Drive the roadmap for Perch's partner integrations and portals and the API surface that powers them. You'll sit close to partners, understand how their business runs, and build the primitives that let them embed Perch deeply into their workflows. • Own and identify client experiences that sit at the top of the funnel, including landing pages, high conversion tools and lending powered experiences and the in-product touchpoints that shape first impressions. You’ll optimize the acquisition journey, not just the first click. • Own Perch's client lifecycle messaging and CRM infrastructure. On the product side, you'll design and improve the transactional messaging pipeline, building segmented automation flows across audiences and journey stages, integrating them with product events, and iterating based on performance. On the business side, you'll equip sales and partnerships with the CRM tooling, event workflows, and outreach infrastructure they need to open new relationships and deepen existing ones. • Run disciplined experiments in acquisition, conversion, and distribution. Clear hypotheses, defined success metrics, kill criteria. Scale what works, cut what doesn't. This includes emerging surfaces like AI-driven discovery and agentic search, where getting Perch in front of the next generation of homebuyers is an open problem we're solving.

• Discovery: Work with a multidisciplinary team to discover and validate business opportunities, considering user and market needs, and mitigating risks in product development. Seek to understand pain points and problems to be solved in a clear and technical manner; • Delivery: Act as a catalyst for the team's value delivery, prioritizing the backlog and managing deliveries with the technology team; monitor releases to evolve the product; • Data: Use data for decision-making and track metrics to measure delivered outcomes, always focused on results; • Business: Monitor the market and apply product changes in a targeted way. Pursue new business models and partnerships with a strong customer focus; • Experimentation: Be interested in and open to validation practices such as MVPs and tests, fostering a culture of testing hypotheses before scaling solutions; • Communication: Communicate clearly and objectively with different team profiles, simplifying complex scenarios when necessary; • Stakeholder Management: Work with areas such as Sales, Marketing, Support, and Customer Success, providing visibility and opportunities for co-creation.