• Own end-to-end execution and performance of paid search campaigns across Google and Microsoft Bing Ads. • Lead non-brand category expansion across key use cases (CRM, project management, workflow automation, etc.). • Regularly analyze performance and deliver weekly performance updates and testing briefs. • Execute structured experiments, clearly document learnings, and drive continuous improvement in paid search performance.

Role Description The Head of Growth & Demand Generation owns pipeline creation. This is a revenue-critical role responsible for designing and executing a multi-channel demand engine that consistently generates high-quality, sales-accepted pipeline. This role carries a variable compensation component tied directly to qualified pipeline generation, tightly aligning marketing performance with revenue outcomes. What You’ll Do - Pipeline Generation (Primary KPI) - Own pipeline targets (volume + quality), aligned with revenue goals - Design and execute integrated campaigns across outbound, inbound, events, partnerships, and paid channels - Build and optimize programs that generate Sales Qualified Leads (SQLs) and pipeline - Growth Strategy - Define ICP segmentation and prioritize high-value accounts - Develop channel strategy (paid, organic, outbound, events, ABM) - Continuously test and optimize messaging, offers, and conversion paths - Performance Marketing - Own budget allocation across channels with clear ROI accountability - Manage paid acquisition (LinkedIn, Google, etc.) and conversion optimization - Implement rigorous experimentation (A/B testing, funnel optimization) - Sales Alignment - Partner tightly with Sales leadership to define qualification criteria and feedback loops - Ensure marketing-generated pipeline converts to revenue - Align campaigns with sales motions (e.g., enterprise outbound vs. PLG vs. hybrid) - Crossfunctional Execution - Partner with Product to ensure message-market fit - Collaborate with go-to-market operations on attribution, reporting, and funnel visibility Qualifications - 5+ years in B2B SaaS marketing, with a focus on demand generation - Proven track record of generating measurable pipeline at an early growth-stage company - Strong grasp of both inbound and outbound / ABM strategies - Experience owning or partnering on paid acquisition and growth experimentation - Deep familiarity with marketing and sales tooling (we currently use HubSpot) Requirements - If you don’t meet 100% of these, you should still seriously consider applying. We care more about what you can do than your credentials. Benefits - We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data. - Salary: $105,000 - 165,000 - Equity: Competitive equity package - Benefits: - 401k with up to 4% matching - 28 days annual leave (vacation + holidays) - Health, dental, and vision coverage - Catered lunches (Pittsburgh office) - Flexible work arrangements - Visa sponsorship available for exceptional candidates

• Oversee the complete lifecycle of paid search campaigns, including strategic planning, launch, and operational management. • Partner with day to day clients/client side subject matter experts to strategize & present new optimization or testing opportunities. • Interact and communicate with clients via email or phone, fostering strong relationships and ensuring client satisfaction. • Lead a team of paid search marketers, providing guidance, setting objectives, and fostering their professional development. • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks. • Effectively manage daily budget tracking and implement bid rule strategies for campaigns, ad groups, and keywords, optimizing bids regularly. • Actively engage in testing keywords, ad copies, landing pages, and third-party tools to enhance campaign performance. • Provide complete support for paid search campaigns, encompassing account setup, strategy development, organization, and tactical execution. • Utilize reporting, analytics, and trend tools on a daily basis to track campaign results, conduct data analysis, and present findings in weekly client calls. • Ensure frequent internal communication and integration with other channel leaders working on the same client.

• Responsible for hands-on platform reporting for paid social, paid display and digital video campaigns across multiple platforms including Meta, Google Demand Gen & YouTube • Monitor and analyze campaign performance data to improve conversion rates, decrease cost per application, grow volume and reach business objectives • Working with Paid Media Manager and Specialists on execution of digital campaigns across platforms and all lines of business utilizing the latest technologies and best practices • Work with Paid Media Managers and Specialists to meet and exceed channel-specific volume and efficiency goals and offer proactive strategic campaign recommendations • Regularly report on channels’ performance and make recommendations for both scale and efficiency improvements • Work closely with Paid Media Manager and Specialists to ensure campaigns have message optimization and creative alignment throughout peak and off-season