Role Description As a Product Marketing Manager, you will own the strategy, messaging, and execution of initiatives that drive awareness, adoption, and retention of Fireflies.ai's offerings. This role goes beyond traditional marketing; you’ll serve as the key voice for our product, translating its capabilities into compelling narratives that resonate with users. Your success will be defined by your ability to align marketing with product growth goals while continually elevating our user experience. Key Responsibilities - Content Creation: - Create compelling product messaging, feature summaries, and landing page content. - Develop marketing assets such as brochures, datasheets, email campaigns, and nurture flows. - Write scripts for product demos, sales decks, and promotional videos. - Produce thought leadership content including blog articles and social media storytelling. - Market Positioning & Strategy: - Conduct in-depth market research to understand customer pain points, behaviours, and preferences. - Define the product's unique value propositions and messaging framework. - Collaborate with cross-functional teams to ensure consistent alignment on go-to-market strategies. - Growth & Analytics: - Develop and execute promotional campaigns that drive product awareness, leads, and adoption. - Leverage analytics to measure campaign success, identifying opportunities to optimize marketing performance. - Monitor market trends and customer feedback to inform product and marketing strategies. Qualifications - Experience as an early-stage, founding, or first marketing hire within a SaaS startup or lean team environment. - Strong writing skills with the ability to craft clear, customer-focused, high-converting content quickly. - Proven ability to operate with high ownership, hustle, and execution speed in fast-moving environments. - Solid understanding of market research, customer segmentation, and value-based positioning. - Analytical and creative mindset with a bias toward testing, learning, and iterating fast. - Highly collaborative with the ability to work closely across product, sales, design, and leadership teams. - Prior experience in high-growth startup or AI-first companies is a strong plus. - Consumer-minded marketer who can bring B2C growth tactics into a B2B SaaS environment. - Excellent communication skills, high energy, and comfort wearing multiple hats. Values that are important to us - You should be a great communicator and culture maintainer. - You're data-driven and customer-focused. - You value fast & incremental engineering cycles. - You maintain design excellence and minimize complexity. - You measure your results & automate when possible. - You get 10% better at something every week. - You have an internal compass and take accountability & initiative. - We value overcommunication, candid feedback, and a results-driven culture. Benefits - Competitive compensation. - Work remotely anywhere in your respective country. - Ability to move laterally within a team and grow rapidly. - Paid time off and flexible leave policy. - No boss culture. - Flexible working hours. - LGBTQ+ friendly. - Company offsites. - Tech reimbursements.

Role Description The Director Product Marketing serves as the primary technical bridge between internal PDM/Engineering and the external customer ecosystem. Translates complex SoC/SW innovations into quantifiable business value for customers and partners. Is a promoter of technology, and an architect of its adoption, ensuring that platform capabilities are perfectly aligned with market pain points and strategic GTM objectives. Key Responsibilities - Technical Content & Messaging - Asset Creation: Author original, high-impact technical assets including white papers, deployment guides, reference architectures, and performance benchmarks. - Value Translation: Distill dense engineering designs and product specifications into clear, compelling technical briefs and customer-centric value propositions. - Sales & Field Enablement - Strategic Guidance: Develop "what to say to customers" guidance, including competitive positioning, objection-handling "battle cards," and architectural tradeoff analysis. - Sales Collateral: Partner with PDMs, sales and Field Application Engineers (FAEs) to create pitch decks, FAQs, and technical case studies to drive product adoption. - Technical Training: Design and deliver global training programs for internal sales teams and external partners (OEMs, scaling partners, and distributors) on complex systems. - Product Strategy & Roadmap Influence - Feedback Loop: Act as an advocate for the customer by funneling structured field feedback and market intelligence back to engineering and product management. - Roadmap Definition: Influence future product roadmaps by identifying technical gaps, emerging trends, and opportunities for innovation within specific segments. - Competitive Analysis: Perform deep technical competitive analysis to identify market gaps and refine product positioning strategies. - Customer Engagement & Evangelism - Market Evangelism: Represent the company as a technical authority at industry events, webinars, and developer workshops to build "belief" in the technology stack. Qualifications - Bachelor's degree and 8+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience. - OR Associate's degree or equivalent degree and 10+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience. - OR High school Diploma or equivalent and 12+ years of Product Marketing, Marketing, Business, Engineering, Communications, or related work experience. - Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience. Requirements - Education: Bachelor’s degree in Electrical Engineering, Computer Engineering, or Computer Science. - Advanced Degree: Master’s degree in Engineering or an MBA. - Experience: 10+ years of experience in technical marketing, applications engineering, solutions architecture, or product management within the semiconductor industry. - Technical Core: Deep understanding of SoC architecture, specialized stacks (AI frameworks, ROS etc.). - Communication: Exceptional technical storytelling skills with a proven ability to present complex material to both executive and engineering audiences. - Industry Standards: Familiarity with industrial protocols and specific developer ecosystems. Success Metrics (KPIs) - Product Adoption: Acceleration of time-to-market for customers through the use of reference designs and technical enablement assets. - Market Impact: Quality of market intelligence provided to engineering as measured by roadmap alignment with customer needs. Benefits - Pay range: $188,000.00 - $282,000.00. - Competitive annual discretionary bonus program. - Opportunity for annual RSU grants (employees on sales-incentive plans are not eligible for our annual bonus). - Highly competitive benefits package designed to support your success at work, at home, and at play.

• Define positioning and messaging: Establish Dia’s product narrative, value propositions, and messaging hierarchy across surfaces. • Own go-to-market strategy for product and feature launches. • Develop use case storytelling and social proof. • Set the strategic direction for how Dia shows up across website, email, and social. • Own lifecycle and re-engagement strategy across the full user journey. • Work closely with Product, Engineering, Design, and Insights to plan launches, validate narratives, and resolve adoption friction. • Keep a live line to customers through community, feedback loops, and direct engagement.

Title: Manager, Upstream Marketing Location: Weston United States Job Description: Work Flexibility: Hybrid Stryker's Upper Extremities division is committed to facilitating superior outcomes for our Shoulder Arthroplasty customers. Our business prioritizes enhancing clinical outcomes, streamlining complex procedures, and driving innovation through the adoption of advanced, industry-leading technologies. In this role, the Manager, Upstream Marketing will be responsible for managing programs within our growing portfolio of enabling technologies for Shoulder Arthroplasty. This position is based in our Columbia City, IN, Bloomington, MN, or Weston FL, with a hybrid occasional work from home flexibility. In this role, you will be required to travel up to 40% to domestic and international destinations. What you will do - Develop, maintain, and leverage diverse networks for staying informed about competition. - Understand market positioning and strengths/weaknesses of key competitors. - Clearly articulate the value proposition to key stakeholders. - Surface new or unexpressed customer needs, leading to enabling technology program enhancements. - Identify new customer groups and tailors marketing strategies to meet both current and prospective customer needs. - Focus product and service features and functions on the customer's critical success factors. - Prepare and delivers program updates to Upper Extremities leadership team: business reviews, marketing strategies, proposals, and recommendations. - Drive collaboration with global marketing teams to define enabling technology strategies. - Lead the NPI process from start to finish, engaging key divisional and enterprise stakeholders (R&D, finance, sales, operations, etc.) along the way. - Demonstrate ability of sales forecasting methods and tools. - Demonstrate ability to develop a pricing approach consistent with the marketing strategy and brand positioning. - Accurately forecasts resource needs, including staffing and project expenses. - Create Project Charters, CERs, and Business Case Financial Models as applicable. - Develop personal relationships with surgeon key opinion leaders, strengthening engagement, collaboration, and alignment with the upper extremities business. - Propose objectives for clinical evidence generation and evaluates individual studies for alignments with evidence generation strategy. - Other key attributes: - Responsible and accountable for actions promoting an environment that fosters personal growth and development. - Hold self to deliver high quality results with passion, energy, and drive to meet business priorities. - Mentor, develops, and inspires others. - Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives. Required - Bachelor's degree - 8+ years of work experience - Medical device marketing or sales experience - New product development experience - Partner or collaborating with R&D and other cross-functional businesses - Excellent presentation and interpersonal communication skills - Experience with executive-level presentations - great story-telling abilities - Experience building compelling presentations and dashboards - Business Case Financial Models Preferred - MBA - Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint) - Professional experience in clinical settings and operating room environments - Previous experience with shoulder arthroplasty or enabling technologies. - Upper Extremities experience is a plus - Enabling technologies, surgical navigation or robotics is a plus - Working with Shoulder or Mako experience is highly desirable United States of America Pay Ranges: - USN: $118,000 - $196,700 USD Annual - US5: $123,900 - $206,500 USD Annual View the U.S. work location and transparency guide to find the pay range for your location. Travel Percentage: 40% Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability. Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.