Role Description We are looking for a data-driven Lifecycle Marketing Analytics & Project Manager to own and optimize the end-to-end customer journey across digital platforms. This role focuses on designing, executing, and continuously improving personalized lifecycle campaigns that drive engagement, conversion, and retention. You will combine analytics, marketing strategy, and project management to transform complex user behavior into actionable insights and high-impact campaigns. Working remotely in a fast-paced environment, you will collaborate closely with product, engineering, and support teams to ensure seamless, data-backed communication across all touchpoints. This role is ideal for someone who thrives on experimentation, understands customer behavior deeply, and enjoys turning data into meaningful user experiences that drive measurable business outcomes. - Map and continuously refine the end-to-end customer journey, identifying key touchpoints, drop-offs, and growth opportunities - Segment users based on behavior, demographics, lifecycle stage, and intent to enable targeted marketing strategies - Plan and execute lifecycle campaigns across email, SMS, push notifications, in-app messaging, and web channels - Build and optimize automated marketing workflows to deliver timely, personalized communication at scale - Leverage data to drive personalization strategies, improving engagement, retention, and conversion rates - Track and analyze key performance metrics across activation, engagement, and lifecycle stages - Conduct A/B testing to optimize messaging, timing, and campaign effectiveness - Ensure seamless cross-channel user experience through consistent messaging and integration - Collaborate with product, sales, and support teams to align lifecycle strategies with business goals - Maintain clear documentation of campaigns, workflows, and performance insights for continuous improvement Qualifications - 3+ years of experience in lifecycle marketing, product marketing, or marketing analytics - Strong data-driven mindset with the ability to translate insights into actionable strategies - Proficiency in Google Sheets for data tracking, analysis, and reporting - Hands-on experience with marketing automation tools such as Customer.io, Braze, HubSpot, or Klaviyo - Proven ability to map customer journeys and execute multi-channel lifecycle campaigns - Strong understanding of segmentation, personalization, and conversion optimization techniques - Excellent communication skills with the ability to collaborate across technical and non-technical teams - High attention to detail and ability to manage multiple campaigns and workflows simultaneously - Experience with A/B testing and performance optimization methodologies - Self-driven and disciplined, with the ability to work effectively in a remote environment

• Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences. • Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market are tailored to public health and Medicaid stakeholders. • Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance. • Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis. • Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging. • Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs. • Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption. • Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies. • Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Role Description At SIE, we build internal services that serve our partners across PlayStation studios, the PlayStation platform, and much more. We are hiring a Pricing Strategist to drive the creation of our pricing structures, chargeback designs, and our efforts in intelligently valuing our services. You will be a key member of our infrastructure business operations team. Success in this role will help our greater organization assess the return on investment for our services and better allocate resources in the future that reflect the value our offerings generate. Responsibilities: - Define pricing strategy for internal services used across the PlayStation organization - Lead market analysis efforts to intimately understand the pricing structures of comparable offerings - Build pricing best practices based on new and existing pricing methodologies that can help guide our processes on internal chargebacks - Conduct pricing research to establish price tolerance, willingness to pay, and value positioning - Continually analyze our pricing based on usage and market changes Qualifications - 5+ years as a pricing strategist or analyst specifically on a B2B infrastructure product - Experience building pricing models for internal services based on consumer research, competitive analysis, and proven pricing principles - Knowledgeable about the cloud compute and storage market - Bonus points: Held a similar role at a cloud services provider - More bonus points: Passionate about the games industry and infrastructure for building modern games Benefits - Eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program, and coveted employee discounts for Sony products - This role also may be eligible for a bonus package Company Description PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

• Define and evolve product positioning and messaging that clearly communicates differentiated value to bank and credit union executives • Shape and execute go-to-market strategies that drive lender interest, expand sales pipeline, and increase originations • Lead cross-functional product launches, ensuring alignment across Product, Sales, Solution Consulting, and Marketing • Develop sales and executive-level materials that improve C-level engagement and support deal progression • Partner with Sales and Account Management to synthesize field insights, refine messaging, and improve win rates • Deliver competitive intelligence and positioning that enables teams to effectively differentiate Upstart in the market